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Product and brand marketer with 8+ years across Google, startups, and scrappy SMBs. I've taken a product from 0 to 1 as a fractional CMO (1,000+ users in month one, partnerships across four countries, zero ad budget), and positioned technical founders as category leaders before "thought leadership" became a LinkedIn cliché. I move between strategy and execution easily: positioning, messaging, GTM, and the actual campaign that ships. I'm looking for a role where I can combine the operator mindset with real ownership of a team, the strategy, and high-stakes decisions.…Product and brand marketer with 8+ years across Google, startups, and scrappy SMBs. I've taken a product from 0 to 1 as a fractional CMO (1,000+ users in month one, partnerships across four countries, zero ad budget), and positioned technical founders as category leaders before "thought leadership" became a LinkedIn cliché. I move between strategy and execution easily: positioning, messaging, GTM, and the actual campaign that ships. I'm looking for a role where I can combine the operator mindset with real ownership of a team, the strategy, and high-stakes decisions.

Ruxandra Theodoră Mazilu

Marketing Strategist, Product Marketer, Brand Strategist, +3

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Product and brand marketer with 8+ years across Google, startups, and scrappy SMBs. I've taken a product from 0 to 1 as a fractional CMO (1,000+ users in month one, partnerships across four countries, zero ad budget), and positioned technical founders as category leaders before "thought leadership" became a LinkedIn cliché. I move between strategy and execution easily: positioning, messaging, GTM, and the actual campaign that ships. I'm looking for a role where I can combine the operator mindset with real ownership of a team, the strategy, and high-stakes decisions.…Product and brand marketer with 8+ years across Google, startups, and scrappy SMBs. I've taken a product from 0 to 1 as a fractional CMO (1,000+ users in month one, partnerships across four countries, zero ad budget), and positioned technical founders as category leaders before "thought leadership" became a LinkedIn cliché. I move between strategy and execution easily: positioning, messaging, GTM, and the actual campaign that ships. I'm looking for a role where I can combine the operator mindset with real ownership of a team, the strategy, and high-stakes decisions.

Next availability:

September 14, 2026

Lisbon, Portugal

Product and brand marketer with 8+ years across Google, startups, and scrappy SMBs. I’ve taken a product from 0 to 1 as a fractional CMO (1,000+ users in month one, partnerships across four countries, zero ad budget), and positioned technical founders as category leaders before “thought leadership” became a LinkedIn cliché. I move between strategy and execution easily: positioning, messaging, GTM, and the actual campaign that ships. I’m looking for a role where I can combine the operator mindset with real ownership of a team, the strategy, and high-stakes decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Spanish; Castilian

Intermediate

Portuguese

Beginner

Work Experience

Senior Marketing Project Manager, EMEA (Contract) at Google via Algomarketing

January 1, 2026 - Present

Acted as the cross-functional connector across Comms, Development, Product, and 20+ regional stakeholder teams to keep the EMEA program shipping on time. Designed and operationalized an AI-first localization system from scratch (translation pipeline, freelance QA network, documented SOPs), replacing fragmented delivery with a repeatable process and owning a €100k+ budget. Owned digital event operations end-to-end, including live engagement strategy across EMEA broadcasts.

Senior Content & Growth Marketer (Contract) at Dapper, The Demand Agency

October 1, 2025 - January 1, 2026

Owned brand positioning and messaging across 6 concurrent clients; built bespoke brand/operating frameworks per client so the wider team could self-serve. Delivered growth programs for social listening and messaging SaaS (defined voice/messaging from scratch; ghostwrote a sustained content program; grew LinkedIn presence to drive inbound product DMs within 2 months). Built an artwork-management SaaS self-serve content system for 10 team members using Claude, converting positioning frameworks into reusable tools. Achieved a 4% lift in inbound DMs and demo requests within the first month.

Fractional Chief Marketing Officer (Contract) at Life to on, AI EdTech startup

February 1, 2025 - January 1, 2026

Owned full GTM from 0 to 1 for a product with four distinct B2B and B2C buyer audiences (teachers, professors, EdTech platforms, parents), including positioning, messaging, and channel strategy. Ran continuous customer discovery and message/pricing/channel experiments to find product-market fit. Developed and signed 4 international partnerships (RO, IT, NL, BR); reached 1,000+ users in the first month with 20+ media features and zero ad budget.

Brand & Marketing Manager (Part-time) at Digital Stack, EdTech startup

March 1, 2023 - July 1, 2024

Owned brand strategy and B2B campaign execution on a €50k budget, including a 200+ attendee flagship event for an enterprise upskilling service. Built the marketing function as the first hire—recruited, mentored, and developed two team members from internal ranks (junior/mid to senior marketing). Partnered with Orange as their primary digital L&D resource and produced 17 public events for IT talent.

Marketing Project Manager, Growth with Google Romania at Google

June 1, 2021 - September 1, 2024

Designed and launched the Golden Pin Awards, a fully-secret campaign coordinated across 36 stakeholders: 2.5M+ reach, 200K+ engagements, and 12% year-end lift in Google Maps listings while owning a €100k+ budget. Ran integrated GTM for Google’s educational programs across paid, owned, and earned channels (55% acquisition lift; 200% reach lift across Meta and Google). Served as main point of contact for external creative, media, and influencer agencies across the portfolio.

Marketing & Product Marketing Consultant (Independent Practice) at Sonder, Independent Practice

June 1, 2021 - Present

Delivered 10+ fractional brand and GTM engagements across consumer, SaaS, AI, and healthcare. For an AI engineering & consulting firm, defined category positioning and messaging from scratch for two technical founders and led a thought-leadership program securing 7 podcast invitations, 1 TEDx, 2 guest articles, and 5 speaking slots. For an AI SaaS business advisory product, owned GTM and positioning for a product scaling without paid acquisition; built organic distribution via Product Hunt and Reddit and reached 1,000+ users at launch with 5–10% sustained monthly growth.

Integrated Marketing Specialist (Freelance) at evozon, IT outsourcing SMB

February 1, 2020 - June 1, 2023

Acted as the one-person marketing team for a 600+ employee IT outsourcing firm, driving 500% blog traffic growth in 2 years and earning a Webstock award nomination for Best Company Blog. Managed performance campaigns on Google Ads and Meta Ads and delivered multi-channel content across five social platforms.