I almost didn’t take the job managing 43 client accounts simultaneously.
It sounded overwhelming. And let’s be honest—home services SEO isn’t exactly glamorous.
But here’s what I learned: some of the best marketing happens in “boring” industries. Because when everyone else is phoning it in, showing up with actual strategy stands out.
So I took the job. And the results?
→ 70% average traffic increases across all accounts
→ 92% conversion rates (because I optimized for qualified leads, not just any leads)
→ 97.6% client retention rate
→ 80% increase in AI citations (saw where the industry was going and optimized for it early)
That experience taught me something important:
Marketing success isn’t about having the coolest clients or biggest budgets. It’s about showing up consistently, optimizing relentlessly, and focusing on metrics that actually matter.
Before that, I managed $20M in ad spend at Tradier—venture-backed fintech with big budgets and fast growth. Achieved 3x ROAS. Led website redesigns that increased engagement by 25%.
Before that, I improved marketing ROI by 70% at Truist Financial—Fortune 500 complexity, executive reporting, stakeholder management.
Different industries. Different challenges. Same approach:
Understand the audience. Create value. Measure everything. Optimize constantly. Don’t get distracted by tactics that look cool but don’t drive results.
What I actually do:
I’m an SEO specialist and digital marketer who works at the intersection of:
Technical SEO (site audits, migrations, schema, Core Web Vitals)
Content Strategy (12-month roadmaps, AI optimization, keyword research)
Paid Advertising (Google, Bing, Reddit, Apple Search Ads)
Analytics & Optimization (conversion tracking, multi-touch attribution)
I use tools like Ahrefs, SEMrush, Google Analytics, and Screaming Frog. I build strategies based on data, not hunches. And I focus on sustainable growth, not growth hacks that stop working in three months.
What makes me different:
I’ve worked across wildly different industries—fintech, Fortune 500 banking, home services, nonprofits—which means I’ve seen what works in multiple contexts, not just one playbook.
I managed 43 client accounts at once, which taught me to focus ruthlessly on what moves needles and ignore what just looks impressive in presentations.
I achieved a 97.6% retention rate, which only happens when you consistently deliver actual results.
Why connect with me:
If you’re working in an industry people call “boring” or “complicated,” I’ve probably dealt with something similar and made it work.
If you’re tired of marketers who over-promise and under-deliver, I focus on realistic goals and consistent execution.
If you want someone who’s managed both massive budgets and scrappy agency operations, I’ve done both.
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