Hi there! I’m Rochelle Encordia, a versatile professional blending social media management, project coordination, and creative production to help brands grow online. I’ve led cross-functional teams on fitness campaigns, built engaging content, and delivered data-driven strategies that boost visibility and engagement across platforms. Beyond social media, I’ve done voiceover work, recruitment, and business development, always focusing on clear communication, storytelling, and measurable results. I’m passionate about learning new tools, collaborating with teams, and turning ideas into compelling, results-driven outcomes.

Rochelle Anne Joy Encordia

Hi there! I’m Rochelle Encordia, a versatile professional blending social media management, project coordination, and creative production to help brands grow online. I’ve led cross-functional teams on fitness campaigns, built engaging content, and delivered data-driven strategies that boost visibility and engagement across platforms. Beyond social media, I’ve done voiceover work, recruitment, and business development, always focusing on clear communication, storytelling, and measurable results. I’m passionate about learning new tools, collaborating with teams, and turning ideas into compelling, results-driven outcomes.

Available to hire

Hi there! I’m Rochelle Encordia, a versatile professional blending social media management, project coordination, and creative production to help brands grow online. I’ve led cross-functional teams on fitness campaigns, built engaging content, and delivered data-driven strategies that boost visibility and engagement across platforms.

Beyond social media, I’ve done voiceover work, recruitment, and business development, always focusing on clear communication, storytelling, and measurable results. I’m passionate about learning new tools, collaborating with teams, and turning ideas into compelling, results-driven outcomes.

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Language

English
Fluent

Work Experience

Project Manager at Justin Bauer Fitness
June 1, 2025 - September 26, 2025
Led and coordinated team to execute campaigns and projects. Managed timelines, budgets, and resources to ensure project milestones were met on time and within scope. Developed project plans, including risk management strategies and contingency plans. Conducted regular status meetings with stakeholders, ensuring clear communication and alignment of goals. Analyzed project performance data and implemented improvements to increase efficiency. Collaborated with marketing, sales, and operational teams to ensure successful project delivery.
Social Media Manager at Justin Bauer Fitness
June 1, 2025 - September 26, 2025
Created and implemented content calendars across multiple platforms, increasing brand visibility and engagement. Managed social media accounts (YouTube, Instagram, TikTok), posting fitness-related content that resonated with the target audience. Created visual content like short form and long form videos and photos for the brand, utilizing software like Adobe Premiere Pro, Canva, CapCut. Analyzed social media metrics to track performance, adjusting strategies for maximum engagement. Engaged with followers, responding to inquiries, comments, and messages to build community and rapport. Kept up-to-date with social media trends, ensuring content remained relevant and impactful.
Social Media Manager at Black Cat Productions
November 30, 2024 - September 26, 2025
Developed marketing calendars to strategically plan content distribution across social media platforms. Shaped the brand identity by defining the brand persona and ensuring consistent messaging. Designed engaging Instagram and Facebook content using Canva to enhance visual storytelling and user engagement. Conducted thorough research to curate relevant and compelling content tailored to the target audience.
Freelance Voice Actress at Self-Employed
December 1, 2023 - September 26, 2025
Recorded vocals for voice narrations and music recordings for YouTube channels. Built and maintained a home studio; post-edited tracks to remove breath marks and background noises. Performed multi-track editing, including layering, mixing, and arranging audio tracks. Used Adobe Audition for audio editing and post-production tasks. Managed projects for YouTube channels using analytics (VidIQ) to optimize content reach and engagement.
Business Development Head at Latent Technology
January 31, 2023 - September 26, 2025
Researched, planned, and implemented new target market initiatives. Researched prospective accounts in target markets. Reached out to potential clients to establish rapport and arrange meetings. Pursued leads and moved them through the sales cycle. Set goals for the team. Developed new strategies to meet set goals.
Senior Executive Recruiter at Global Stafer Philippines
April 1, 2020 - September 26, 2025
Identified prospective candidates through various channels. Assessed candidates' qualification match, cultural fit, and compatibility. Managed calendars and scheduled interviews. Partnered with clients to ensure a clear view on their objectives and strategies. Devised and carried out a targeted research strategy.
Volunteer Tour Guide at National Parks Development Committee
December 1, 2015 - September 26, 2025
Provided tour guidance and information to visitors, supporting educational and outreach initiatives.
Student Body Council Head at Infant Jesus Academy of Silang
June 1, 2013 - September 26, 2025
Led student council activities, coordinating events and student initiatives.
Membership Committee Head / Secretariat Committee Head at UP Singing Ambassadors
June 1, 2020 - September 26, 2025
Led membership recruitment and administrative operations for a university choral group, coordinating events and performances.
Project Manager / Social Media Manager at Justin Bauer Fitness
June 30, 2025 - September 26, 2025
Led and coordinated teams to execute campaigns and projects; managed timelines, budgets, and resources; developed project plans with risk management and contingency strategies; conducted regular stakeholder status meetings and analyzed performance to implement efficiency improvements. Created and implemented content calendars across YouTube, Instagram, and TikTok; produced visual content (short and long-form) using Adobe Premiere Pro, Canva, CapCut; analyzed metrics, adjusted strategies, and engaged with followers to grow the brand and drive traffic.
Social Media Manager at Black Cat Productions
November 30, 2024 - September 26, 2025
Developed marketing calendars to plan content distribution; defined brand persona and ensured consistent messaging; designed engaging Instagram and Facebook content using Canva; conducted research to curate compelling content; achieved notable growth in followers and engagement through data-driven campaigns.
Freelance Voice Actress at Self-Employed / Freelance
December 31, 2023 - September 26, 2025
Recorded vocals from a home studio; post-edited tracks to remove breath marks and background noise; performed multi-track editing including layering, mixing, and arranging; used Adobe Audition for post-production; managed YouTube channel projects using VidIQ analytics to optimize reach and engagement.
Business Development Head at LATENT TECHNOLOGY
January 31, 2023 - September 26, 2025
Researched, planned, and implemented new target market initiatives; identified prospective accounts and reached out to potential clients; moved leads through the sales cycle; set team goals and developed strategies to exceed targets; secured multiple high-value clients contributing to revenue growth.
Senior Executive Recruiter at GLOBAL STAFFER PHILIPPINES
April 30, 2020 - September 26, 2025
Identified prospective candidates through multiple channels; assessed qualifications and cultural fit; managed calendars and interview scheduling; partnered with clients to align objectives and strategies; devised targeted research strategies to optimize placements.
Volunteer Tour Guide at NATIONAL PARKS DEVELOPMENT COMMITTEE
December 1, 2015 - September 26, 2025
Volunteer tour guide coordinating visitor experiences and program delivery.
Membership Committee Head / Secretariat Committee Head at UP SINGING AMBASSADORS
January 1, 2020 - September 26, 2025
Leadership role coordinating membership activities and secretarial operations within a singing ambassadors group.
Student Body Council Head at INFANT JESUS ACADEMY OF SILANG
January 1, 2013 - September 26, 2025
Led student council activities and represented student interests.

Education

BA at University of the Philippines Diliman
January 11, 2030 - June 1, 2022
BA Philippine Studies at University of the Philippines Diliman
January 11, 2030 - June 1, 2022
Certificate in Creative Writing at University of the Philippines Diliman
January 11, 2030 - June 1, 2015

Qualifications

Certificate in Creative Writing
January 11, 2030 - June 1, 2015
Creative Writing Certificate
January 11, 2030 - June 1, 2015
Certificate in Creative Writing
January 11, 2030 - June 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other