Rebecca Walshin
I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling.
About
I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling. I help consumer brands scale through creator/influencer programs, platform native content, and full-funnel activations.
I connect brand strategy with hands-on content creation, bringing a strong creative POV and a keen sense for what resonates with modern audiences. I thrive on building scalable programs, collaborating with top creators, and turning data driven insights into narrative-driven campaigns that drive measurable impact.
- 5 years' experience
- Joined December 2025
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Travel & Hospitality
More experts in Los Angeles, United States
Work experience· 4 roles
Founder and content strategist creating high-quality lifestyle content for CPG, DTC, hospitality, and local brands for use across organic social and paid media; develops story-driven organic content on Instagram and TikTok and partners with brands to align content with voice and campaign goals.
Built and scaled a Creator UGC program, producing 100+ assets monthly and driving $6.7M in attributed revenue (3.5 ROAS, 2.6% CTR). Managed a $2.2M annual influencer budget, led TikTok growth (+220% followers), optimized UGC for paid media, and launched seeding and affiliate programs; directed gifting activations and top-of-funnel campaigns.
Onboarded and managed brand ambassadors, delivering 100+ organic content assets per month; led a team of 60 ambassadors, developing monthly strategies to support brand and growth goals.
Education
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