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I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling. I help consumer brands scale through creator/influencer programs, platform native content, and full-funnel activations. I connect brand strategy with hands-on content creation, bringing a strong creative POV and a keen sense for what resonates with modern audiences. I thrive on building scalable programs, collaborating with top creators, and turning data driven insights into narrative-driven campaigns that drive measurable impact.…I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling. I help consumer brands scale through creator/influencer programs, platform native content, and full-funnel activations. I connect brand strategy with hands-on content creation, bringing a strong creative POV and a keen sense for what resonates with modern audiences. I thrive on building scalable programs, collaborating with top creators, and turning data driven insights into narrative-driven campaigns that drive measurable impact.

Rebecca Walshin

Content Creator, Influencer Marketing Manager, Social Media Manager, +2

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I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling. I help consumer brands scale through creator/influencer programs, platform native content, and full-funnel activations. I connect brand strategy with hands-on content creation, bringing a strong creative POV and a keen sense for what resonates with modern audiences. I thrive on building scalable programs, collaborating with top creators, and turning data driven insights into narrative-driven campaigns that drive measurable impact.…I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling. I help consumer brands scale through creator/influencer programs, platform native content, and full-funnel activations. I connect brand strategy with hands-on content creation, bringing a strong creative POV and a keen sense for what resonates with modern audiences. I thrive on building scalable programs, collaborating with top creators, and turning data driven insights into narrative-driven campaigns that drive measurable impact.

Available to hire

I’m a strategic influencer and UGC marketing leader focused on creator partnerships, content strategy, and performance-driven storytelling. I help consumer brands scale through creator/influencer programs, platform native content, and full-funnel activations.

I connect brand strategy with hands-on content creation, bringing a strong creative POV and a keen sense for what resonates with modern audiences. I thrive on building scalable programs, collaborating with top creators, and turning data driven insights into narrative-driven campaigns that drive measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder at Rebecca Lynn Media LLC.

May 1, 2025 - Present

Founder and content strategist creating high-quality lifestyle content for CPG, DTC, hospitality, and local brands for use across organic social and paid media; develops story-driven organic content on Instagram and TikTok and partners with brands to align content with voice and campaign goals.

Creator & Community Manager at Cuts Clothing, Los Angeles, CA

January 1, 2023 - May 1, 2025

Built and scaled a Creator UGC program, producing 100+ assets monthly and driving $6.7M in attributed revenue (3.5 ROAS, 2.6% CTR). Managed a $2.2M annual influencer budget, led TikTok growth (+220% followers), optimized UGC for paid media, and launched seeding and affiliate programs; directed gifting activations and top-of-funnel campaigns.

Womens Ambassador Coordinator at Cuts Clothing, Los Angeles, CA

September 1, 2022 - January 1, 2023

Onboarded and managed brand ambassadors, delivering 100+ organic content assets per month; led a team of 60 ambassadors, developing monthly strategies to support brand and growth goals.

Game Day Property Assistant at Penn State Sports Properties, University Park, PA

June 1, 2021 - August 1, 2022

Managed relationships with clients, patrons, and corporate partners; assisted in executing game day operations, including in-venue signage and on-field promotions.