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I’m Richard Wilson, a Senior Life Cycle Marketing Manager based in Amesbury, MA. I design and optimize end-to-end lifecycle and marketing automation programs using HubSpot and related platforms to drive engagement, conversions, and revenue. With 11 years of experience, I’ve continuously improved lead quality, conversion rates, and revenue through segmentation, workflows, analytics, and cross-functional collaboration. I thrive in fast-paced, growth-focused, remote-first environments.…I’m Richard Wilson, a Senior Life Cycle Marketing Manager based in Amesbury, MA. I design and optimize end-to-end lifecycle and marketing automation programs using HubSpot and related platforms to drive engagement, conversions, and revenue. With 11 years of experience, I’ve continuously improved lead quality, conversion rates, and revenue through segmentation, workflows, analytics, and cross-functional collaboration. I thrive in fast-paced, growth-focused, remote-first environments.

Richard Wilson

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I’m Richard Wilson, a Senior Life Cycle Marketing Manager based in Amesbury, MA. I design and optimize end-to-end lifecycle and marketing automation programs using HubSpot and related platforms to drive engagement, conversions, and revenue. With 11 years of experience, I’ve continuously improved lead quality, conversion rates, and revenue through segmentation, workflows, analytics, and cross-functional collaboration. I thrive in fast-paced, growth-focused, remote-first environments.…I’m Richard Wilson, a Senior Life Cycle Marketing Manager based in Amesbury, MA. I design and optimize end-to-end lifecycle and marketing automation programs using HubSpot and related platforms to drive engagement, conversions, and revenue. With 11 years of experience, I’ve continuously improved lead quality, conversion rates, and revenue through segmentation, workflows, analytics, and cross-functional collaboration. I thrive in fast-paced, growth-focused, remote-first environments.

Available to hire

I’m Richard Wilson, a Senior Life Cycle Marketing Manager based in Amesbury, MA. I design and optimize end-to-end lifecycle and marketing automation programs using HubSpot and related platforms to drive engagement, conversions, and revenue.

With 11 years of experience, I’ve continuously improved lead quality, conversion rates, and revenue through segmentation, workflows, analytics, and cross-functional collaboration. I thrive in fast-paced, growth-focused, remote-first environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at C3Aero LLC

January 1, 2024 - January 1, 2026

Manage end-to-end lifecycle and marketing automation initiatives using HubSpot, improving conversion rates by 11% over 5 months. Manage Shopify CRM integrations and SEO strategy, increasing total sales by 88% and online sessions by 29%. Defined KPIs and performance dashboards to support data-driven decision making. Reduced cost per conversion and cost per click through continuous testing and optimization.

Digital Marketing Manager at SIAA

January 1, 2023 - January 1, 2024

Owned lifecycle, CRM and marketing automation strategy across multiple WordPress properties. Conducted SEO audits and content optimization initiatives to improve organic performance. Managed paid media campaigns from planning through reporting. Implemented HubSpot workflows and lead routing to support inbound lead capture and qualification. Partnered with product, creative, and analytics teams to launch and optimize lifecycle programs.

Digital Marketing Specialist at PlaneSense, Inc.

January 1, 2022 - January 1, 2023

Increased Google Ads conversions by 63% through keyword research, bid optimization, and landing page alignment. Built and maintained HubSpot automation workflows to ensure accurate lead assignment and follow-up. Conducted SEO audits using SEMrush and WordPress to improve organic performance. Led A/B testing and experimentation across lifecycle campaigns to improve engagement and conversion.

Account Manager at Integrated Digital Strategies

January 1, 2021 - January 1, 2022

Manage integrated marketing campaigns across PPC, paid social, SEO, and email. Increase lead generation by 64% for franchise development clients. Partnered with design and development teams on website updates and builds, supporting QA, tracking validation, and post-launch performance analysis.

Social Media Marketing Manager at Your Call, Inc.

January 1, 2017 - January 1, 2020

Launched and scaled social media presence from 0 to 8,000+ followers across platforms. Led execution of email and lifecycle campaigns across CRM systems; supported SMS and mobile engagement initiatives.

Owner / Operator at Rick Wilson Photography

January 1, 2019 - Present

Creative production supporting brand marketing, content campaigns, and CRM-driven engagement; FAA Part 107 certified drone operator.

Digital Producer at PGA TOUR

January 1, 2015 - January 1, 2016

Supported digital content production and distribution for PGA TOUR properties.

Account Manager at Members First, Inc.

January 1, 2015 - January 1, 2017

Managed client relationships and supported digital marketing initiatives.