I am a growth-focused marketing professional with a track record of driving multi-channel campaigns and optimizing full-funnel performance across global markets. I thrive on turning data into actionable insights, building scalable marketing frameworks, and collaborating across product, analytics, and creative teams to raise ROI and accelerate growth. Throughout my career I’ve led cross-functional initiatives with product, analytics, and leadership to improve campaign effectiveness, allocate budgets wisely, and deliver measurable business outcomes. I enjoy mentoring teams, refining processes, and pushing for innovation that moves the needle for the business.…

Ryan Joseph Ball

I am a growth-focused marketing professional with a track record of driving multi-channel campaigns and optimizing full-funnel performance across global markets. I thrive on turning data into actionable insights, building scalable marketing frameworks, and collaborating across product, analytics, and creative teams to raise ROI and accelerate growth. Throughout my career I’ve led cross-functional initiatives with product, analytics, and leadership to improve campaign effectiveness, allocate budgets wisely, and deliver measurable business outcomes. I enjoy mentoring teams, refining processes, and pushing for innovation that moves the needle for the business.…

Available to hire

I am a growth-focused marketing professional with a track record of driving multi-channel campaigns and optimizing full-funnel performance across global markets. I thrive on turning data into actionable insights, building scalable marketing frameworks, and collaborating across product, analytics, and creative teams to raise ROI and accelerate growth.

Throughout my career I’ve led cross-functional initiatives with product, analytics, and leadership to improve campaign effectiveness, allocate budgets wisely, and deliver measurable business outcomes. I enjoy mentoring teams, refining processes, and pushing for innovation that moves the needle for the business.

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Skills

Experience Level

Language

English
Fluent
German
Advanced
Spanish; Castilian
Beginner

Work Experience

Senior Global Marketing Manager / Interim UK Head of Digital at Sonova
May 1, 2025 - October 2, 2025
Spearheaded global marketing initiatives, leading 7 markets across NA/EU/LATAM; managed a direct report (data analyst) and agency partnerships, aligning with HQ objectives; utilized advanced analytics (MMM, CRM modeling, Cohort CRM) to optimize campaign ROI; drove both digital and offline marketing strategies to boost brand awareness and ensure global cost controls, reporting to senior leadership and collaborating with procurement.
B2B Brand and Marketing Lead at OneFootball
July 1, 2023 - October 2, 2025
Led demand generation campaigns, drove leads, managed events, and supported the VP of Sales to funnel engaged leads into sales teams. Managed a marketing budget of EUR 1M, optimizing spend across digital, social, and traditional media. Developed and executed multi-channel strategies, contributing to increased B2B brand awareness and YoY growth.
Senior Growth Marketing Lead UK/DE at Amazon
August 1, 2022 - October 2, 2025
Owned marketing strategy for Germany, the UK, and Ireland; managed a budget of £8M+; reduced CPA by 6% YoY through data‑driven optimisations. Launched new acquisition campaigns in France, Italy, and Spain; managed high‑level stakeholder relationships across finance, PR, marketing, and product; built cross‑functional teams across geographies.
Marketing Lead at Amazon
September 1, 2020 - October 2, 2025
Led employer branding and high‑volume hiring efforts, delivering campaigns that attracted 100k hires annually across 50+ Amazon logistic sites; oversaw £10M+ in media spend, optimising recruitment marketing and reducing CPA YoY for four years; collaborated with global agencies to craft high‑impact brand awareness campaigns and built European‑level partnerships with recruitment partners.
Marketing Communications and Social Media Manager at ON
August 1, 2016 - October 2, 2025
Managed digital marketing and content strategy, growing social media engagement by 27% YoY. Created localized multi‑lingual content, expanding brand reach to 4+ EU countries through an audience‑driven approach. Developed and implemented analytics‑driven marketing strategies, achieving increased web traffic and engagement over two years.
Account Executive / Account Manager at Ogilvy
March 1, 2013 - October 2, 2025
Managed client accounts, leading campaigns for brands such as Cisco, BT, Vodafone, and DKNY. Drove YoY increases in customer engagement through innovative marketing strategies and contributed to multi‑channel campaign execution, achieving higher client acquisition metrics.
Intern at CHI & Partners
August 1, 2008 - October 2, 2025
Supported marketing projects, gaining hands‑on experience in brand strategy and campaign management.
Senior Global Marketing Manager / Interim UK Head of Digital at S Nova
May 1, 2025 - October 2, 2025
Led global marketing initiatives across 7 markets in NA/EU and LATAM; oversaw and supported regional marketers; served as a data-driven leader with a full-time director-level role (data analyst). Utilised advanced analytics (MMM, CRM modeling, Cohort CRM) to optimise ROI and deployed AI tools for audience segmentation, consumer research, and campaign optimization. Drove digital and offline marketing strategies and managed agency partnerships, delivering cost-efficient initiatives at global scale in collaboration with procurement and senior leadership.
B2B Brand and Marketing Lead at OneFootball
July 1, 2023 - October 2, 2025
Led demand generation campaigns, drove leads, managed events, and assisted the VP of Sales to funnel engaged leads into sales teams. Managed a marketing budget of EUR 1M, optimising spend across digital, social, and traditional media. Developed and executed multi-channel strategies, contributing to increased B2B brand awareness (tracked via YoY metrics). Managed high-level stakeholder relationships across finance, PR, marketing, and product teams.
Senior Growth Marketing Lead at Amazon
August 1, 2022 - October 2, 2025
Owned marketing strategy for Germany, UK, and Ireland, managing a £8M+ budget. Reduced CPA by 6% YoY through data-driven optimisations. Launched new acquisition campaigns in France, Italy, and Spain, achieving targets and growth in B2B/B2C customer bases. Managed high-level stakeholder relationships across finance, PR, marketing, and product teams.
Marketing Communications and Social Media Manager at On
August 1, 2016 - October 2, 2025
Managed digital marketing and content strategy; grew social media engagement by 27% YoY. Created and localised multilingual content, expanding brand reach to 4+ EU countries through a content-driven social strategy. Developed analytics-driven marketing strategies, achieving increased web traffic YoY for 2 years.
Account Executive / Account Manager at Ogilvy
March 1, 2013 - October 2, 2025
Managed client accounts and led campaigns for brands including Cisco (London 2012 Olympics), BT, Vodafone, and DKN.Y. Drove YoY increases in customer engagement through innovative marketing strategies and assisted in multi-channel campaign execution, contributing to growth in client acquisition.
Intern at Inter Chi & Partners
August 1, 2008 - October 2, 2025
Supported marketing projects, gaining hands-on experience in brand strategy and campaign management.
Senior Global Marketing Manager / Interim UK Head of Digital at Sonova
August 1, 2023 - May 1, 2025
Developed and implemented global marketing frameworks across 7 markets to improve consistency, scalability, and performance of campaigns across paid media, lifecycle marketing, and content, aligned with commercial objectives. Built scalable processes, partnered with founders and marketing teams, and established measurement frameworks to drive ROI and cross-market alignment.
B2B Brand and Marketing Manager at OneFootball
August 1, 2022 - July 1, 2023
Owned B2B demand generation strategy, integrating multi-channel campaigns across digital, paid media, content and events to support pipeline creation. Managed budgets across channels, optimizing for lead quality and pipeline impact. Delivered event marketing strategies to maximize engagement and lead conversions, and collaborated with Sales to improve handover and funnel progression.
Senior Growth Marketing Lead EU at Amazon
October 1, 2020 - August 1, 2022
Led full-funnel growth strategy across EU markets covering acquisition, retention, and lifecycle optimization. Introduced data-driven decision-making and expanded campaigns to new markets (FR, IT, ES, UK, DE). Built KPIs and tracking, and used AI tools for audience segmentation and campaign optimization. Collaborated across regional teams to improve cross-market consistency and ROI.
Brand and Marketing Manager at Amazon
September 1, 2016 - September 1, 2020
Owned large-scale acquisition campaigns across Europe supporting hiring of 150,000+ blue-collar workers annually. Managed budgets over £15M, optimizing channel mix and full-funnel performance through targeted messaging, landing page UX improvements, and data-driven adjustments. Analyzed regional performance to inform budget allocation and collaborated with analytics, EU directors, and operations teams.
Marketing Communications and Social Media Manager at ON
April 1, 2014 - August 1, 2016
Managed social media channels and localized content across formats to ensure consistency and relevance. Built internal content and video capabilities to improve speed and output quality. Managed website content and CMS updates, enhancing user experience and accessibility. Delivered regular performance reports with actionable insights to boost engagement and conversions.
Account Executive / Account Manager at Ogilvy
October 1, 2009 - March 1, 2013
Acted as primary liaison between clients and internal teams, translating business goals into clear campaign briefs. Managed cross-functional teams (creative, UX, development, analytics) to deliver integrated campaigns. Worked on high-profile accounts including Cisco, BT, Vodafone, and DKNY.

Education

BA (Hons) at Bournemouth University
January 1, 2006 - January 1, 2010
BA (Hons) at Bournemouth University
January 1, 2006 - January 1, 2010
BA (Hons) at Bournemouth University
January 1, 2006 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other, Retail, Education, Telecommunications

Skills

Experience Level