Creator and Personal Brand Founder at Ry’s Queer Guide (TikTok + Instagram)

Built an engaged audience of 7,000+ followers in six months; established brand partnerships with Philips, Sofar Sounds, Flas Festival, Lightroom, Queer Britain and hospitality brands; delivered branded content generating over 3.4M views; led concept-to-execution for creator-led campaigns; grew audience and partnerships.

Senior Marketing and Social Media Manager at Juke Box PR

Oversee the management and influencer teams, delivering social-first campaigns for global clients; oversee external creative production and digital content producers to ensure campaigns are delivered on time and aligned to objectives; proactively monitor platform trends and cultural shifts to adjust social content in real time.

Senior Marketing Manager at Jukebox PR

- Lead and oversee a team of 6 campaign and influencer managers, managing workloads, approvals and delivery of social-first campaigns for global clients - Managed artist-led campaigns across full release cycles, aligning digital, social and live moments to build momentum and long-term artist growth - Own social and paid strategy across Instagram, TikTok and creator-led content, optimising campaigns to drive awareness, engagement and ticket conversion - Proactively monitor platform trends and cultural shifts to adjust social content in real time and maintain relevance - Pitch and onboard new clients, spearheading social-first and influencer campaign proposals from concept through to execution - Drive business growth by introducing new marketing verticals into the agency’s offering - Oversee end-to-end campaign delivery across platforms, working closely with artists, labels, promoters and brands

Marketing Manager at AEG Presents

- Led multi-channel marketing campaigns for concerts and festivals with budgets of up to £ £1M+ per festival, contributing to over £30m in gross ticket sales and 350,000+ tickets sold - Develop and lead marketing strategies for artists, events and festivals, owning campaign planning, on-sale moments and audience growth across organic, paid and influencer channels - Built and maintained relationships with high-profile artist management, agents, labels, DSP contacts and promoters across international touring and festival campaigns (including Charli xcx, Fred again.., Jamie xx, Jungle, P!NK, Disclosure, Shania Twain and many more) - Played a key role in the launch of a new 30,000-capacity major London festival, including managing the campaign for the only sold out night of the inaugral festival - Used audience data, CRM insight and campaign performance (including pre-save activity, engagement and conversion metrics) to optimise marketing strategy, spend and creative - Managed media planning and buying across digital, outdoor, print and radio, alongside reporting, forecasting and stakeholder updates

Marketing and Events Manager at Cruz 101

Directed marketing and event promotion for Manchester's largest LGBTQ+ nightclub, driving attendance, booking special acts and supporting third-party promoters.

Marketing and Events Manager at GRUB MCR

Led marketing, partnerships and event programming for one of Manchester's leading independent street food venues.

Marketing Executive at Manchester Pride

- Managed social channels for one of the UK’s largest LGBTQ+ charities, leading content strategy and overseeing delivery to support large-scale event promotion - Leading and managing partnerships with external stakeholders including creating and managing contra-deal proposals in the region of £30,000 for year-round partnerships - Overseeing the management and upkeep of the website editing directly from the backend and liaising with the developer on any changes to the mainframe