Available to hire
Hello! I’m a senior marketing and partnerships leader with a track record of building scalable programs that drive revenue and growth. I excel at identifying and qualifying high-potential partners, shaping strategy, and overseeing end-to-end execution for multi-channel campaigns.
I’m passionate about fostering cross-functional collaboration, developing innovative go-to-market tactics, and mentoring teams to achieve performance excellence in media, entertainment, and esports.
Skills
Language
English
Fluent
Work Experience
Vice President, Brand Activations at New Meta Entertainment
January 1, 2021 - December 31, 2022Oversee all brand partnerships across four esports teams as well as a female-focused community supporting women gaming (Raidant). Develop annual strategies for successful partnership executions, KPIs, budgets and long-term planning. Lead client relationships for 8-10 brand partnerships simultaneously. Oversee renewal efforts for all current partnerships. Manage team of 4 direct reports. Travel to competitions, production shoots and experiential activities.
Vice President at Endeavor
January 1, 2015 - December 31, 2021Oversaw various strategies and operations related to the agency's top clients, including Amazon, Visa, and USAID. Developed effective partner programs and platforms, while liaising on behalf of clients across film, TV/SVOD, music, retail, talent, ticketing and esports/gaming properties. Ensured meaningful contribution in new business processes across Entertainment Marketing and Partnerships divisions. Built client pricing model, driving multi-year double-digit account growth of mid 7-figure retainer. Led client relationships for 8-10 brand partnerships simultaneously and oversaw renewal efforts.
Director of Marketing at The Promotional Edge
January 1, 2013 - December 31, 2015Led, managed, and monitored NFL Network’s and MLB Network’s marketing initiatives. Created client proposals/RFP responses for network activations. Reorganized and spearheaded processes across Primetime on-air and digital integrated marketing, enhancing efficiency and effectiveness. Directed peak-efficiency marketing operations and produced a monthly competitive landscape newsletter.
Manager, Integrated Marketing Design at ABC Networks
December 30, 2010 - December 29, 2013Designed, negotiated, and implemented on-air/off-air promotions for national advertisers. Restructured and spearheaded various processes across Primetime on-air and digital marketing. Optimized creative processes and operational efficiencies by streamlining presentations and launching internal tools.
Senior Consultant at Won's Own
October 3, 2022 - PresentWork with a collection of clients on short and long-term projects ranging from sponsorship, events, product development, general marketing tactics and startup operations. Easily integrated into existing teams and agencies, with the ability to travel for meetings and events. Ensure clients are serviced, deliverables are met, and contracts upheld. Specialties include but are not limited to:
• Sponsorship/Partnership – Marketplace analysis, strategy, negotiation, execution and renewal.
• Events – Venue/vendor selection, staffing, branding, budgeting, influencer marketing and execution.
• Product Development – Pricing, branding, business plans, pitch materials, marketing strategy and launch.
• Operations – Efficiency optimization, project management tool development and implementation, budget tracking and staff training.
• Promotions – B2B and B2C including development, marketing, deployment and research analysis.
Education
Bachelor of Science in Management at Tulane University – A.B. Freeman School of Business, New Orleans, Louisiana
August 14, 2000 - May 10, 2004Qualifications
International Marketing Certificate
June 1, 2003 - July 1, 2003ICADE University, Madrid, Spain
International Business Certificate
July 1, 2003 - August 1, 2003Sciences Po, Paris, France
Industry Experience
Media & Entertainment, Gaming, Software & Internet, Professional Services, Retail, Computers & Electronics, Consumer Goods, Financial Services, Travel & Hospitality
Skills
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