Ryann Johnson

Work with a collection of clients on short and long-term projects ranging from sponsorship, events, product development, general marketing tactics and startup operations. Easily integrated into existing teams and agencies, with the ability to travel for meetings and events. Ensure clients are serviced, deliverables are met, and contracts upheld. Specialties include but are not limited to: • Sponsorship/Partnership – Marketplace analysis, strategy, negotiation, execution and renewal. • Events – Venue/vendor selection, staffing, branding, budgeting, influencer marketing and execution. • Product Development – Pricing, branding, business plans, pitch materials, marketing strategy and launch. • Operations – Efficiency optimization, project management tool development and implementation, budget tracking and staff training. • Promotions – B2B and B2C including development, marketing, deployment and research analysis.

Oversee all brand partnerships across four esports teams as well as a female-focused community supporting women gaming (Raidant). Develop annual strategies for successful partnership executions, KPIs, budgets and long-term planning. Lead client relationships for 8-10 brand partnerships simultaneously. Oversee renewal efforts for all current partnerships. Manage team of 4 direct reports. Travel to competitions, production shoots and experiential activities.

Oversaw various strategies and operations related to the agency's top clients, including Amazon, Visa, and USAID. Developed effective partner programs and platforms, while liaising on behalf of clients across film, TV/SVOD, music, retail, talent, ticketing and esports/gaming properties. Ensured meaningful contribution in new business processes across Entertainment Marketing and Partnerships divisions. Built client pricing model, driving multi-year double-digit account growth of mid 7-figure retainer. Led client relationships for 8-10 brand partnerships simultaneously and oversaw renewal efforts.