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I am a results-driven Content Manager with over 7 years of experience driving brand salience across the entertainment and fintech sectors. I currently lead pan-African social media strategy for MSport Limited, focusing on high-growth digital engagement and regional localization. I thrive on turning brand objectives into experience-led content that delivers measurable ROI and excels in cross-functional collaboration across regulatory landscapes. I’ve led and scaled multi-market campaigns, managed diverse brand portfolios, and steered teams to deliver 360-degree digital programs that perform. My approach blends data-driven storytelling with strict compliance in dynamic environments, ensuring authentic brand experiences that resonate with regional audiences while protecting brand integrity.…I am a results-driven Content Manager with over 7 years of experience driving brand salience across the entertainment and fintech sectors. I currently lead pan-African social media strategy for MSport Limited, focusing on high-growth digital engagement and regional localization. I thrive on turning brand objectives into experience-led content that delivers measurable ROI and excels in cross-functional collaboration across regulatory landscapes. I’ve led and scaled multi-market campaigns, managed diverse brand portfolios, and steered teams to deliver 360-degree digital programs that perform. My approach blends data-driven storytelling with strict compliance in dynamic environments, ensuring authentic brand experiences that resonate with regional audiences while protecting brand integrity.

Roland Ajoku

Content Producer, Content Creator, Social Media Manager, +2

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I am a results-driven Content Manager with over 7 years of experience driving brand salience across the entertainment and fintech sectors. I currently lead pan-African social media strategy for MSport Limited, focusing on high-growth digital engagement and regional localization. I thrive on turning brand objectives into experience-led content that delivers measurable ROI and excels in cross-functional collaboration across regulatory landscapes. I’ve led and scaled multi-market campaigns, managed diverse brand portfolios, and steered teams to deliver 360-degree digital programs that perform. My approach blends data-driven storytelling with strict compliance in dynamic environments, ensuring authentic brand experiences that resonate with regional audiences while protecting brand integrity.…I am a results-driven Content Manager with over 7 years of experience driving brand salience across the entertainment and fintech sectors. I currently lead pan-African social media strategy for MSport Limited, focusing on high-growth digital engagement and regional localization. I thrive on turning brand objectives into experience-led content that delivers measurable ROI and excels in cross-functional collaboration across regulatory landscapes. I’ve led and scaled multi-market campaigns, managed diverse brand portfolios, and steered teams to deliver 360-degree digital programs that perform. My approach blends data-driven storytelling with strict compliance in dynamic environments, ensuring authentic brand experiences that resonate with regional audiences while protecting brand integrity.

Available to hire

I am a results-driven Content Manager with over 7 years of experience driving brand salience across the entertainment and fintech sectors. I currently lead pan-African social media strategy for MSport Limited, focusing on high-growth digital engagement and regional localization. I thrive on turning brand objectives into experience-led content that delivers measurable ROI and excels in cross-functional collaboration across regulatory landscapes.

I’ve led and scaled multi-market campaigns, managed diverse brand portfolios, and steered teams to deliver 360-degree digital programs that perform. My approach blends data-driven storytelling with strict compliance in dynamic environments, ensuring authentic brand experiences that resonate with regional audiences while protecting brand integrity.

Skills

SEMrush

DaVinci Resolve Studio

Facebook Ads

Adobe After Effects

Adobe Illustrator

Experience Level

SEMrush

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Manager & Social Media Manager (iGaming & Casinos) at MSport Ltd

March 1, 2023 - Present

Direct pan-African social media strategy across West Africa and Southern Africa, managing a diverse portfolio of digital assets to drive user acquisition. Implemented a localized content framework and real-time engagement tactics, achieving a 60% increase in regional brand sentiment and scaling the active community in under 3 years while ensuring strict multi-jurisdictional advertising regulations. Standardized regional workflows for content deployment to maintain a consistent brand voice across jurisdictions and optimize for local peak engagement times. Maintained 100% compliance with multi-national advertising regulations for iGaming, and navigated platform policies (Meta, X, Google) to preserve ad account health. Monitored KPIs (ROAS, acquisition costs, sentiment) and used social listening to pivot strategies around major sporting events and market shifts.

Distribution and Brand Operation Lead (Media & Entertainment) at Genesis Film Distribution

August 1, 2020 - October 1, 2022

Led 360-degree digital content strategy for blockbuster releases, coordinating with international distributors to localize assets for the Nigerian market. Implemented data-driven social content integrated with the booking engine, driving a 22% rise in online ticket conversions and contributing to a 15% YoY growth in box office revenue. Optimized theatrical release schedules, served as primary liaison for Tier-1 producers, and facilitated cross-functional collaboration to translate cinematic visions into promotional assets. Managed end-to-end logistics for physical marketing materials and promotions, and streamlined procurement and inventory workflows for large-scale activations.

Social Media Lead (Media & Entertainment) at Genesis Cinemas

November 1, 2018 - August 1, 2020

Reinvigorated the Genesis Deluxe/VIP lounges with a lifestyle-centric storytelling approach, driving a 35% increase in engagement among HNW audiences on Instagram and a 12% uplift in premium concession sales through targeted cross-platform promotions. Curated a robust digital asset library aligned with global brand standards. Orchestrated high-impact multimedia content for diverse audiences, and established a centralized customer engagement hub to improve service delivery. Managed real-time crisis communications and sentiment, maintaining 95%+ positive brand sentiment during high-traffic release windows. Monitored engagement metrics to identify friction points in the customer journey and improved CSAT across the lifecycle.