Afiryla Rahima Firdauza
Hi, I’m Afiryla Rahima Firdauza, you can call me Ryla. I'm a Social Media Marketer with experience in board businesses, whether it's for F&B or B2B logistics marketing, I can handle it.
About
Hi, I’m Afiryla Rahima Firdauza, you can call me Ryla. I’m a Social Media Marketer with experience in board businesses, whether it’s for F&B or B2B logistics marketing, I can handle it.
I enjoy turning ideas into clear curated messaging in social media design that match with audience profile. I’ve also coordinated events and led an organisation while interviewing strangers, as well as for a UX trial-and-error test.
In my recent experience, I’ve managed TikTok ad campaigns, optimized targeting and creatives, and tracked KPIs like CPC and ROAS to improve outcomes. I also write and post urgent, community-focused content daily and design social media assets in Canva.
Happy to work with you!
- Joined November 2026
Languages
- EnglishAdvanced
- IndonesianFluent
- JavaneseFluent
Industry experience
- Non-Profit Organization
- Education
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
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Work experience· 5 roles
- Posted urgent animal rescue cases daily on Facebook and Instagram with captions. - Organized cases using Code Red/Last Call by deadline, followed up with updates, and engaged with comments to broaden reach. - One repost led to a message from someone asking to adopt an animal.
- Conducted 42 in-depth user interviews and usability tests across multiple batches for Qurany App. - Sourced and engaged target rural users and One Day One Juz (ODOJ) community members. - Identified critical UX/search bugs and device storage barriers that influenced app adoption among older demographics, informing product improvements.
- Produced promotional Instagram Reels using CapCut and generated 10k+ views within a week. - Designed visual assets for three major campaigns (health, social, environment) in Canva, including participant twibbon templates, interactive story templates, and a 6-slide volunteer testimonial carousel.
Education
Certifications and awards
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