Senior Brand Designer at Rylew Design Co.

Brand consultant and creative lead advising organizations on visual identity, design systems, and long-term brand consistency across print, packaging, and digital environments. External partner supporting brands through project-based engagements and ongoing brand management. Led development of scalable brand identity and packaging systems deployed across retail distribution, ecommerce platforms, and product rollouts. Directed and evaluated visual work against brand standards, usability principles, and business objectives, ensuring clarity and consistency across multi-channel applications. Collaborated with marketing teams and production vendors to execute coordinated print, packaging, and digital initiatives under defined timelines and technical requirements. Produced and refined print, packaging, and digital assets from concept through final production, ensuring technical accuracy and brand consistency. Developed structured brand systems and asset libraries supporting retail, ecommerc