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Hi, I’m Sheryn, a concept-led designer who is all about typography, grid layouts, and branding. I love crafting visually compelling work with cultural context and I’m driven by the joy of doing what I love, and equally inspired by seeing others pursue their passions. I thrive on collaborative projects that deliver functional and impactful design solutions. Hi there—and thanks for stopping by. I’m excited by opportunities to combine strategic thinking with bold aesthetics, guiding teams and clients from concept to execution while keeping the user experience at the heart of my work.…Hi, I’m Sheryn, a concept-led designer who is all about typography, grid layouts, and branding. I love crafting visually compelling work with cultural context and I’m driven by the joy of doing what I love, and equally inspired by seeing others pursue their passions. I thrive on collaborative projects that deliver functional and impactful design solutions. Hi there—and thanks for stopping by. I’m excited by opportunities to combine strategic thinking with bold aesthetics, guiding teams and clients from concept to execution while keeping the user experience at the heart of my work.

Sheryn Woo

Graphic Designer, Designer, Brand Designer, +5

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Hi, I’m Sheryn, a concept-led designer who is all about typography, grid layouts, and branding. I love crafting visually compelling work with cultural context and I’m driven by the joy of doing what I love, and equally inspired by seeing others pursue their passions. I thrive on collaborative projects that deliver functional and impactful design solutions. Hi there—and thanks for stopping by. I’m excited by opportunities to combine strategic thinking with bold aesthetics, guiding teams and clients from concept to execution while keeping the user experience at the heart of my work.…Hi, I’m Sheryn, a concept-led designer who is all about typography, grid layouts, and branding. I love crafting visually compelling work with cultural context and I’m driven by the joy of doing what I love, and equally inspired by seeing others pursue their passions. I thrive on collaborative projects that deliver functional and impactful design solutions. Hi there—and thanks for stopping by. I’m excited by opportunities to combine strategic thinking with bold aesthetics, guiding teams and clients from concept to execution while keeping the user experience at the heart of my work.

Available to hire

Hi, I’m Sheryn, a concept-led designer who is all about typography, grid layouts, and branding. I love crafting visually compelling work with cultural context and I’m driven by the joy of doing what I love, and equally inspired by seeing others pursue their passions. I thrive on collaborative projects that deliver functional and impactful design solutions.

Hi there—and thanks for stopping by. I’m excited by opportunities to combine strategic thinking with bold aesthetics, guiding teams and clients from concept to execution while keeping the user experience at the heart of my work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at Dua Bakehouse

March 1, 2025 - Present

Working closely with client in designing the overall branding, including logo development, color palette, typography, and visual identity. Developed packaging, merchandise, menus, and signage consistent with the brand vision. Worked from the concept stage through execution, ensuring cohesive design across all touchpoints. Contributed to the launch of the café’s brand, establishing a strong and recognisable presence for both in-store and digital platforms.

Design Director at Malaysians of Melbourne University

September 30, 2023 - September 12, 2025

Led the club’s design team, delegating tasks, managing deadlines, and ensuring timely delivery of creative projects. Designed key social media posts, membership cards, banners, and apparel to maintain a cohesive visual identity. Collaborated with other university clubs on cross-club initiatives, producing coordinated design solutions. Facilitated creative brainstorming sessions and guided the team in translating concepts into functional, visually appealing designs.

Design Officer at Malaysians of Melbourne University

September 30, 2022 - September 12, 2025

Designed social media posts and newsletters, ensuring all content aligned with the club’s visual identity. Coordinated with different teams to approve content and maintain consistent messaging across platforms.

Graphic Designer at Raya Melbourne

June 1, 2022 - Present

Designed branding collateral, social media graphics, and promotional materials that reflects the cafe’s visual identity. Created layouts, menus, and signage consistent with brand aesthetics and customer experience. Assisted with daily front of house operations, including customer service, teamwork, and workflow management. Designed packaging as part of a cross-collaboration with multiple cafés, working closely with teams to deliver cohesive and functional visual solutions.