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Hi, I'm Ryoichi Yamazaki, an Associate Creative Director with 15+ years of global experience building brand systems and scalable identity frameworks for cultural institutions and Fortune 500 companies. I translate complex ideas into human-centered visual narratives across digital, experiential, and emerging platforms, and I thrive when collaborating with product, marketing, and executive teams to shape culture and community in both B2B and B2C spaces. I lead with strategy and hands-on craft, aligning design, product, and marketing to create brands that are seen, felt, and remembered across web, mobile, environments, and experiences.…Hi, I'm Ryoichi Yamazaki, an Associate Creative Director with 15+ years of global experience building brand systems and scalable identity frameworks for cultural institutions and Fortune 500 companies. I translate complex ideas into human-centered visual narratives across digital, experiential, and emerging platforms, and I thrive when collaborating with product, marketing, and executive teams to shape culture and community in both B2B and B2C spaces. I lead with strategy and hands-on craft, aligning design, product, and marketing to create brands that are seen, felt, and remembered across web, mobile, environments, and experiences.

Ryoichi Yamazaki

Creative Director, Designer, Brand Designer, +2

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Hi, I'm Ryoichi Yamazaki, an Associate Creative Director with 15+ years of global experience building brand systems and scalable identity frameworks for cultural institutions and Fortune 500 companies. I translate complex ideas into human-centered visual narratives across digital, experiential, and emerging platforms, and I thrive when collaborating with product, marketing, and executive teams to shape culture and community in both B2B and B2C spaces. I lead with strategy and hands-on craft, aligning design, product, and marketing to create brands that are seen, felt, and remembered across web, mobile, environments, and experiences.…Hi, I'm Ryoichi Yamazaki, an Associate Creative Director with 15+ years of global experience building brand systems and scalable identity frameworks for cultural institutions and Fortune 500 companies. I translate complex ideas into human-centered visual narratives across digital, experiential, and emerging platforms, and I thrive when collaborating with product, marketing, and executive teams to shape culture and community in both B2B and B2C spaces. I lead with strategy and hands-on craft, aligning design, product, and marketing to create brands that are seen, felt, and remembered across web, mobile, environments, and experiences.

Available to hire

Hi, I’m Ryoichi Yamazaki, an Associate Creative Director with 15+ years of global experience building brand systems and scalable identity frameworks for cultural institutions and Fortune 500 companies. I translate complex ideas into human-centered visual narratives across digital, experiential, and emerging platforms, and I thrive when collaborating with product, marketing, and executive teams to shape culture and community in both B2B and B2C spaces.

I lead with strategy and hands-on craft, aligning design, product, and marketing to create brands that are seen, felt, and remembered across web, mobile, environments, and experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Fluent

Spanish; Castilian

Beginner

Work Experience

Creative Director & Designer at Independent

December 1, 2024 - November 11, 2025

Collaborated with agencies, cultural institutions, luxury brands, and purpose-driven brands to develop identities, visual systems, and digital-first/e-commerce-ready executions. Built brand systems and creative foundations from the ground up for cultural institutions, SaaS companies, and Fortune 500 clients, including SiriusXM Sports, enhancing digital engagement for 33M+ subscribers. Deliverables include a brand toolkit with logo, colors, typefaces, and key visuals for motion, OOH, website, online advertising, environment, and Instagram. Led cross-platform conceptual development across web, social, and motion to launch scalable, digital-first identities. Collaborated directly with executives, marketing, and product teams to align creative narratives and strengthen community engagement.

Associate Creative Director at Wolff Olins (Contract)

November 1, 2024 - November 1, 2024

Spearheaded foundational brand transformations for global organizations, including Johnson & Johnson, creating enterprise-wide design systems that scaled to 350+ offices and contributed to +7% revenue growth. Delivered brand workshops and guidelines featuring enterprise and sector-level logos, colors, typefaces, icons, illustrations, photography, layout, and touchpoints — print, motion graphics, OOH, website, apps, environment, experiential, apparel, product labels, packaging, and Instagram. Translated complex business and technical ideas into cohesive, human-centered brand systems spanning digital, social, and physical touchpoints. Modernized United Airlines’ global wayfinding design system, reducing passenger transit time by 30 minutes through seamless integration of digital and physical design. Delivered workshops, on-site demos, prototypes, layouts, production files, and a toolkit featuring colors, typefaces, icons, illustrations, photography, immersive video, and digital UI el

Design Director of Visual Experience at Local Projects

December 1, 2021 - December 1, 2021

Led a 12-person interdisciplinary team delivering immersive multimedia brand experiences for institutions such as the Steve Jobs Archive and the Museum of Jewish Heritage. Produced high-level concepts and visual directions for experiential narratives, featuring colors, typefaces, photography, motion graphics, and environmental elements. Blended narrative, interactive technology, and multimedia design to engage diverse audiences.

Design Director at LaPlaca Cohen

March 1, 2020 - March 1, 2020

Directed design teams to develop and scale global identity systems and integrated campaigns for cultural institutions, including The Metropolitan Museum of Art (a record-breaking 1.7 million-visitor exhibition), Isabella Stewart Gardner, and Glenstone. Delivered brand identity and institutional/exhibition campaigns across visuals, colors, typefaces, motion graphics, video, photography, OOH, website, UX, UI, online advertising, environment, and Instagram. Crafted brand narratives bridging heritage and future-facing experiences, helping institutions strengthen community roles through design across digital, print, motion, video, and experiential platforms. Oversaw interactive UX, signage, and digital storytelling for museums and cultural landmarks.