I'm Rizky Yudha Pratama, a Creative Director and Visual Strategist based in Bekasi, just outside Jakarta. I specialize in high-fidelity production for retail brands, 3D visualization (Blender), commercial art direction, and AI-assisted design workflows. Over the years I've elevated the aesthetics for 600+ store networks and ensured strict IP compliance across global collaborations. I thrive at bridging marketing briefs with execution, turning complex concepts into compelling assets for both digital channels and in-store touchpoints. I excel at translating marketing briefs into clear, compelling visuals for digital and offline touchpoints, directing photoshoots and video productions, and mentoring teams to boost daily output with AI-powered workflows. Currently leading visual identity work at TOMORO COFFEE and shaping brand language across partnerships.

Rizky Yudha Pratama

I'm Rizky Yudha Pratama, a Creative Director and Visual Strategist based in Bekasi, just outside Jakarta. I specialize in high-fidelity production for retail brands, 3D visualization (Blender), commercial art direction, and AI-assisted design workflows. Over the years I've elevated the aesthetics for 600+ store networks and ensured strict IP compliance across global collaborations. I thrive at bridging marketing briefs with execution, turning complex concepts into compelling assets for both digital channels and in-store touchpoints. I excel at translating marketing briefs into clear, compelling visuals for digital and offline touchpoints, directing photoshoots and video productions, and mentoring teams to boost daily output with AI-powered workflows. Currently leading visual identity work at TOMORO COFFEE and shaping brand language across partnerships.

Available to hire

I’m Rizky Yudha Pratama, a Creative Director and Visual Strategist based in Bekasi, just outside Jakarta. I specialize in high-fidelity production for retail brands, 3D visualization (Blender), commercial art direction, and AI-assisted design workflows. Over the years I’ve elevated the aesthetics for 600+ store networks and ensured strict IP compliance across global collaborations. I thrive at bridging marketing briefs with execution, turning complex concepts into compelling assets for both digital channels and in-store touchpoints.

I excel at translating marketing briefs into clear, compelling visuals for digital and offline touchpoints, directing photoshoots and video productions, and mentoring teams to boost daily output with AI-powered workflows. Currently leading visual identity work at TOMORO COFFEE and shaping brand language across partnerships.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Brand Marketing Manager & Project Lead at TOMORO COFFEE
July 1, 2024 - Present
Oversee visual identity for global IP collaborations (Jujutsu Kaisen, Genshin Impact), ensuring all Key Visuals (KV) meet strict licensor standards. Direct commercial photoshoots and video productions, bridging the gap between marketing briefs and creative execution. Implemented internal AI training and advanced editing workflows, increasing the creative team's daily output efficiency. Translate complex campaign mechanics into clear, engaging visual assets for digital platforms and offline POS materials.
Brand Manager at PT OASE TEKNOLOGI ASIA
December 1, 2023 - June 1, 2024
Established a unified visual language for the brand across 3,000+ dealer touchpoints. Led the creative development for partnership campaigns with Gramedia and OPPO Store, ensuring premium visual execution.
Social Media & Performance Lead at PT OASE TEKNOLOGI ASIA
December 1, 2022 - December 1, 2023
Produced viral video content for TikTok (5M+ views), overseeing scripting, shooting, and post-production. Refined ad creative performance by iterating on visual hooks based on performance data.
Social Media Manager at KEDAIWA
April 1, 2022 - December 1, 2022
Led a complete visual rebrand involving 300+ new assets to appeal to a younger demographic. Executed professional food photography and styling, significantly increasing Instagram engagement rates.
Creative Art Director at CV INDOCREATIVE
February 1, 2021 - December 1, 2022
Partnered with prominent figure Yenny Wahid to develop the brand identity for Pojok Taraman restaurant. Oversaw branding strategies for 5+ concurrent clients while mentoring a team of 7 creatives.
Creative Marketing Supervisor at PT OASE TEKNOLOGI ASIA
February 1, 2021 - December 1, 2022
Developed high-fidelity 3D product visuals and demo videos using Blender and After Effects, increasing product page views. Set the visual standard for Olike and imoo Shopee stores, creating a cohesive e-commerce design system. Mentored a team of 7 designers, providing technical guidance on 3D rendering and motion graphics.

Education

Bachelor of Arts in English Language and Literature at Sanata Dharma University
January 11, 2030 - December 14, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services