Hi! I'm Rocío — a graphic designer who believes that good design is not just beautiful, but meaningful. For over 8 years, I’ve helped brands, collectives and businesses find their visual voice through bold identities, expressive illustrations, and designs that connect. 🎯 What I do best: Branding with soul and strategy Editorial design with storytelling Eye-catching visuals for ecommerce & digital Web design (WordPress / WooCommerce) Campaigns that mix humor, heart and clarity Illustration that speaks louder than words Whether you need a rebellious identity, a sleek landing page or a memorable visual campaign, I’d love to help you bring it to life — and have fun in the process.

Rocio Yuste

Hi! I'm Rocío — a graphic designer who believes that good design is not just beautiful, but meaningful. For over 8 years, I’ve helped brands, collectives and businesses find their visual voice through bold identities, expressive illustrations, and designs that connect. 🎯 What I do best: Branding with soul and strategy Editorial design with storytelling Eye-catching visuals for ecommerce & digital Web design (WordPress / WooCommerce) Campaigns that mix humor, heart and clarity Illustration that speaks louder than words Whether you need a rebellious identity, a sleek landing page or a memorable visual campaign, I’d love to help you bring it to life — and have fun in the process.

Available to hire

Hi! I’m Rocío — a graphic designer who believes that good design is not just beautiful, but meaningful.
For over 8 years, I’ve helped brands, collectives and businesses find their visual voice through bold identities, expressive illustrations, and designs that connect.

🎯 What I do best:

Branding with soul and strategy

Editorial design with storytelling

Eye-catching visuals for ecommerce & digital

Web design (WordPress / WooCommerce)

Campaigns that mix humor, heart and clarity

Illustration that speaks louder than words

Whether you need a rebellious identity, a sleek landing page or a memorable visual campaign, I’d love to help you bring it to life — and have fun in the process.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Web Designer at Telco & Hosting
February 1, 2023 - June 30, 2023
Designed and developed websites with a focus on accessibility and user engagement. Collaborated with the marketing team to create impactful visual materials for various campaigns. Applied accessibility criteria (WCAG standards) to ensure inclusive design.
Photo Retoucher and Content Creator at Novasol AS
April 1, 2019 - December 31, 2021
Edited and retouched over 300 photographs daily for corporate use. Designed content for social media channels, enhancing brand visibility. Coordinated communication with sales representatives to meet visual requirements.
Creative Director and Co-Founder at SienteT Loveshop
January 1, 2020 - December 31, 2020
Led the creation of a startup focused on inclusivity for the LGBT+ community. Developed the corporate brand and designed an e-commerce platform. Created multimedia content, including videos and social media materials. Managed administrative tasks and content strategies to drive engagement.
E-Learning Course Designer at Babel
September 1, 2018 - February 29, 2020
Designed and formatted e-learning courses, collaborating with the pedagogical team. Edited graphic and audiovisual content to enhance course engagement. Applied HTML and CSS to customize learning platforms.
Graphic Designer and Layout Specialist at Comercial del Sur de Papelería
March 1, 2012 - March 31, 2016
Designed layouts for catalogues, brochures, and newsletters. Prepared files for printing, ensuring high-quality standards.
Graphic and Web Designer at FDP Communication Agency
November 1, 2010 - September 30, 2011
Layout design of advertising for the newspaper 'El Sur'. Web maintenance and design of advertising, logos, and banners.
Web Designer at Telco & Hosting
February 1, 2023 - June 30, 2023
Designed and developed websites with a focus on accessibility and user engagement. Collaborated with the marketing team to create impactful visual materials for various campaigns. Applied accessibility criteria (WCAG standards) to ensure inclusive design.
Photo Retoucher and Content Creator at Novasol AS
April 1, 2019 - December 31, 2021
Edited and retouched over 300 photographs daily for corporate use. Designed content for social media channels, enhancing brand visibility. Coordinated communication with sales representatives to meet visual requirements.
Creative Director and Co-Founder at SienteT Loveshop
January 1, 2020 - December 31, 2020
Led the creation of a startup focused on inclusivity for the LGBT+ community. Developed the corporate brand and designed an e-commerce platform. Created multimedia content, including videos and social media materials. Managed administrative tasks and content strategies to drive engagement.
E-Learning Course Designer at Babel
September 1, 2018 - February 29, 2020
Designed and formatted e-learning courses, collaborating with the pedagogical team. Edited graphic and audiovisual content to enhance course engagement. Applied HTML and CSS to customize learning platforms.
Graphic Designer and Layout Specialist at Comercial del Sur de Papelería
March 1, 2012 - March 31, 2016
Designed layouts for catalogues, brochures, and newsletters. Prepared files for printing, ensuring high-quality standards.
Graphic and Web Designer at FDP Communication Agency
November 1, 2010 - September 30, 2011
Layout design of advertising for the newspaper 'El Sur'. Web maintenance and design of advertising, logos, and banners.
Web Designer at Telco & Hosting (Spain)
February 1, 2023 - June 30, 2023
Designed and developed websites focusing on accessibility and user engagement. Collaborated with marketing teams to create impactful visual campaign materials. Ensured inclusive design by applying accessibility criteria (WCAG standards).
Photo Retoucher and Content Creator at Novasol AS (Denmark-Spain)
April 1, 2019 - December 31, 2021
Edited and retouched over 300 photographs daily for corporate use. Designed social media content to enhance brand visibility. Coordinated communication with sales representatives to meet visual requirements.
Creative Director and Co-Founder at SienteT Loveshop (Spain)
January 1, 2020 - December 31, 2020
Led the creation of a startup focused on inclusivity for the LGBT+ community. Developed corporate branding and designed an e-commerce platform. Created multimedia content including videos and social media materials. Managed administrative and content strategies to increase engagement.
E-Learning Course Designer at Babel (Spain)
September 1, 2018 - February 29, 2020
Designed and formatted e-learning courses in collaboration with the pedagogical team. Edited graphic and audiovisual content to enhance course engagement. Customized learning platforms using HTML and CSS.
Graphic Designer and Layout Specialist at Comercial del Sur de Papelería (Spain)
March 1, 2012 - March 31, 2016
Designed layouts for catalogues, brochures, and newsletters. Prepared print-ready files ensuring high quality standards.
Graphic and Web Designer at FDP Communication Agency (Spain)
November 1, 2010 - September 30, 2011
Designed layout advertising for the newspaper "El Sur". Maintained and designed websites, advertising, logos, and banners.

Education

Bachelor's Degree at University of Málaga
January 1, 2005 - December 31, 2009
Exchange Scholarship in Fine Arts at Seoul National University
January 1, 2010 - December 31, 2010
Higher English Plus course at Edinburgh College Sighthill Campus
January 1, 2017 - December 31, 2017
Bachelor's Degree at University of Málaga
January 1, 2005 - December 31, 2009
Exchange Scholarship at Seoul National University
January 1, 2010 - December 31, 2010
Higher English Plus course at Edinburgh College Sighthill Campus
January 1, 2017 - December 31, 2017
Bachelor's Degree at University of Málaga
January 1, 2005 - December 31, 2009
Exchange Scholarship at Seoul National University
January 1, 2010 - December 31, 2010
Higher English Plus course at Edinburgh College Sighthill Campus
January 1, 2017 - December 31, 2017

Qualifications

UX Design
January 1, 2022 - January 31, 2022
English Course C1
January 1, 2021 - January 31, 2021
E-commerce
January 1, 2018 - January 31, 2018
Community Manager
January 1, 2018 - January 31, 2018
Advertising Photography
January 1, 2011 - January 31, 2011
Web Development
January 1, 2011 - December 31, 2011
UX Design
January 1, 2022 - January 20, 2022
English Course C1
January 1, 2021 - December 31, 2021
E-commerce
January 1, 2018 - December 31, 2018
Community Manager
January 1, 2018 - December 31, 2018
Advertising Photography
January 1, 2011 - December 31, 2011
Web Development
January 1, 2011 - December 31, 2011
UX Design
January 1, 2022 - January 20, 2022
English Course C1
January 1, 2021 - February 4, 2021
E-commerce
January 1, 2018 - February 28, 2018
Community Manager
January 1, 2018 - January 30, 2018
Advertising Photography
January 1, 2011 - February 28, 2011
Web Development
January 1, 2011 - December 31, 2011

Industry Experience

Media & Entertainment, Retail, Education, Software & Internet, Professional Services, Non-Profit Organization