Available to hire
I’m a Product Designer with 4+ years of experience crafting consumer-facing digital products, focused on conversion optimization, user journeys, and data-driven decision-making. I design end-to-end experiences that support user decisions while identifying natural opportunities for upsell and cross-sell.
I excel at simplifying complex choices and improving discovery flows to boost engagement and business impact. I embrace AI tools to accelerate research, ideation, prototyping, and testing. As a collaborator with product and engineering teams, I deliver scalable solutions grounded in user insights and analytics. My background in Psychology helps me apply behavioral principles to reduce friction and optimize the user experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Spanish; Castilian
Fluent
Russian
Advanced
Lithuanian
Fluent
Work Experience
Senior UX/UI Designer at Conforama (E-commerce Marketplace)
October 1, 2022 - PresentLead end-to-end design for a large-scale e-commerce platform, shaping product discovery, filtering, product pages, and checkout to improve conversion. Identify friction points, optimize key decision moments, and design upsell/cross-sell opportunities (related products, bundles, recommendations). Leverage GA4/Hotjar to monitor performance and iterate; conduct user research and usability testing; create wireframes, prototypes, and high-fidelity UI in Figma; collaborate with product managers and engineers; iterate based on feedback, A/B testing and business goals; contribute to scalable design systems.
UX/UI Designer at CONFORAMA
October 1, 2022 - PresentTranslate product requirements into user flows, wireframes, and high-fidelity UI designs for responsive web and mobile experiences. Design accessible, user-centered solutions for critical customer touchpoints including navigation systems, product pages, search functionality, and checkout flows. Apply UX principles to identify user pain points through analytics (GA4), session replays (Hotjar), user feedback, and competitive analysis. Contribute to and maintain design system components; ensure WCAG accessibility compliance and deliver pixel-perfect, developer-ready UI specifications and assets in Figma.
UX/UI Designer at CONFORAMA (E-Commerce)
October 1, 2022 - PresentManage the full design process for e-commerce features: research, flows, prototypes, usability tests, UI delivery. Collaborate daily with product managers and developers to define and iterate on product solutions. Conduct research using analytics, user feedback, session replays, and competitor studies to understand user needs. Rapidly test and validate ideas through A/B experiments and usability testing sessions. Deliver pixel-perfect responsive UI and developer-ready assets in Figma. Analyze post-launch performance with GA & Hotjar to identify friction and prioritize design-centered improvements. Work in short iteration cycles, continuously improving flows like navigation, product pages, and checkout.
UX Researcher at Moonkey (Freelance)
January 1, 2022 - PresentConducted qualitative research and usability testing. Synthesized insights into actionable product improvements. Identified user pain points and opportunities for optimization. Supported data-informed design decisions.
UX/UI Designer at ZONE — Digital Product Concept (Freelance)
January 1, 2022 - PresentConducted user research and identified key behavioral patterns and user needs. Designed product discovery flows and structured information architecture. Created wireframes and prototypes to test and validate concepts. Collaborated in Agile environment with cross-functional teams.
UX/UI Designer at Lexy — AI SaaS Platform (Freelance)
January 1, 2022 - PresentDesigned AI-driven user experiences, including smart suggestions and system feedback flows. Used AI tools to support ideation, prototyping, and content generation. Conducted user research and validated product hypotheses through testing. Designed complex interaction flows translating system logic into intuitive UX.
UX Researcher at MOON KEY
January 1, 2022 - PresentPlanning and execution of UX research studies to detect usability issues across digital touchpoints. Facilitated Design Thinking workshops to synthesize insights and align teams. Presented actionable recommendations impacting roadmap decisions and UX improvements.
UX/UI Designer at MOONKEY
January 1, 2022 - PresentPlanned and executed user research studies to uncover key usability issues across digital touchpoints. Facilitated workshops to synthesize findings into actionable product recommendations. Delivered usability testing insights that informed product roadmap decisions.
UX Researcher at MOONKEY
January 1, 2022 - PresentPlanned and executed user research studies to uncover key usability issues across digital touchpoints. Facilitated workshops to synthesize findings into actionable product recommendations. Delivered usability testing insights that informed product roadmap decisions.
UX/UI Designer at ZONE
January 1, 2022 - PresentConducted user research and developed personas, information architecture, and prototypes for a new digital service concept. Collaborated in an Agile environment to define and prioritize MVP features.
UX/UI Designer at LEXY (AI Content Platform)
January 1, 2022 - PresentLed user research (interviews, surveys) to identify creator pain points and define MVP features for Lexy’s AI-driven content tool. Designed end-to-end user journeys and prototypes in Figma, ensuring alignment between design and technical implementation. Collaborated with stakeholders to refine UX direction, improving onboarding clarity and user retention.
Education
Master in Digital Marketing and E-Commerce at EAE Business school - Institut de Formació Contínua IL3 - Universitat de Barcelona
January 1, 2018 - January 1, 2020Bachelor in Psychology at Vilnius University
January 1, 2008 - January 1, 2011UX/UI Designer (Bootcamp) at Ironhack
January 17, 2022 - March 18, 2022Master in Digital Marketing and E-Commerce at EAE Business School - Institut de Formació Contínua IL3 - Universitat de Barcelona
January 1, 2018 - January 1, 2020Bachelor in Psychology at Vilnius University
January 1, 2008 - January 1, 2011UX/UI Designer Bootcamp at Ironhack
January 17, 2022 - March 18, 2022Master in Digital Marketing and E-Commerce at EAE Business School - Institut de Formació Contínua IL3 - Universitat de Barcelona
January 1, 2018 - December 31, 2020Bachelor in Psychology at Vilnius University
January 1, 2008 - December 31, 2011UX/UI Designer Bootcamp at Ironhack
January 17, 2022 - March 18, 2022Master in Digital Marketing and E-Commerce at EAE Business School / IL3 - Universitat de Barcelona
January 1, 2018 - January 1, 2020Bachelor in Psychology at Vilnius University
January 1, 2008 - January 1, 2011UX/UI Designer Bootcamp at Ironhack
January 17, 2022 - March 18, 2022Master in Digital Marketing & E‑Commerce at EAE Business School – Universitat de Barcelona
January 1, 2018 - January 1, 2020Bachelor in Psychology at Vilnius University
January 1, 2008 - February 18, 2026UX/UI Designer Certificate at Ironhack
January 11, 2030 - February 18, 2026UX/UI Designer Bootcamp at Ironhack
January 17, 2022 - March 18, 2022MSc Digital Marketing & E-commerce at EAE Business School – Univ. de Barcelona
January 11, 2030 - April 3, 2026Bachelor in Psychology at Vilnius University
January 11, 2030 - April 3, 2026Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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