Rui Z

Available to hire

Full-stack marketing consultant with 10+ years of experience.

About

Full-stack marketing consultant with 10+ years of experience.

Skilled in growing Web3, iGaming and Tech brands through a range of marketing strategies, which include On-Page and Off-Page SEO, PR, Outreach, Content Marketing, Media Buying, Performance Marketing and Affiliation.

I take a data-driven approach to marketing, ensuring that every campaign is scalable and measurable. I have been doing SEO since the start of my career and specialise in both competitive search and branded search. I’m also deeply enthusiastic about leveraging AI and marketing automations.

I have extensive industry connections. Managed substantial marketing budgets and helped scale businesses, from startups to scaleups. Capable of growth hacking and getting new brands off the ground. Versatile in both B2C and B2B contexts. I am able to build teams and deliver a productive environment.

  • 16 years' experience
  • Joined November 2025

Languages

  • EnglishFluent
  • PortugueseFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Software & Internet
  • Gaming
  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Education

More experts in Porto, Portugal

Work experience· 6 roles

Marketing Manager · xMoney (formerly uTrust)Dec 2022 – Dec 2022 · 1 mo

Developed a multi-channel B2B marketing strategy across merchants, ecommerce platforms and enterprise partners. Built a structured prospecting framework with clear KPIs; integrated Google Ads, content marketing, and SEO to generate leads and sales presentations. Managed marketing team and budget.

Head of Marketing · GainChangerSep 2021 – Dec 2023 · 2 yrs 4 mos

Created and managed the marketing strategy for a fast growing SEO agency, specializing in iGaming, tech and SaaS industries. Led multi-channel growth initiatives across SEO, PPC, content, analytics, and partnerships to drive sustainable growth.

Senior Marketing Consultant · Consultant / FreelancerNov 2020 – Present · 6 yrs 1 mo

Fractional marketing leadership across fintech, crypto and digital, providing strategic and executional support across key growth areas in both B2B and B2C models. Strong background in building multi-channel acquisition strategies for high-volume platforms, with experience supporting payment, trading, and crypto-friendly products.

CRM Manager · PokerStarsDec 2015 – Dec 2015 · 1 mo
Founder / Head of Marketing · Internwise / Kape InternshipsJan 2012 – Jan 2022 · 10 yrs 1 mo
Regional Content Manager · BetClic GroupDec 2009 – Dec 2011 · 2 yrs 1 mo

Education

Professional Diploma in UX · Glasgow Caledonian University2019 – 2020
BSc in Business & IT · Portucalense University2002 – 2008

Certifications and awards

Professional Diploma in UX2019 – 2020

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