Rosanna Zotta

End-to-end management of digital innovation projects including product roadmap definition, backlog prioritization, and cross-functional team coordination. Implemented push notification system, developed mobile apps (QS App, Sfogliatore), and migrated editorial areas to DMDesk CMS using Agile methodologies. Email Marketing & CRM: created and analyzed performance of 57 daily newsletters and 7 monthly DEMs for a 1.3M+ subscriber database; independent HTML/CSS coding with a 49% open rate (up +6.5% post-redesign) and 20% CTR. Product Development & Innovation: ideated and launched new digital sections (Horoscope with 142K pageviews/year, 58% click ratio). Campaign Management: managed multi-channel campaigns from concept to asset production and performance measurement, including a newsletter cross-test with 30% conversions and 8k net new subscribers in two weeks. Google Ads: end-to-end management of Display campaigns with CPC optimization and A/B testing on creatives. Meta Ads: led a lead acq

Brand Strategy & Project Management: Coordinated rebranding of 35/50 veterinary clinics, managing the full process from creative strategy to cross-channel implementation (digital, print, point of sale) with multi-level stakeholder management. Web Development & Technical Management: Built 4 websites from scratch and redesigned 10 existing sites on WordPress and Wix; backend hosting, DNS management, and SEO optimization with Yoast, SEMRush, and Google Search Console. Digital Marketing Strategy: Planned and executed multi-channel campaigns for brand awareness, recruitment, and CSR; optimized local digital presence on Google My Business, Uberall, Partoo. Content Creation & Management: Developed BTL materials, web and social media content, multilingual translations; supervised copywriting from briefing to final layout with external vendors. Email Marketing & CRM: Independent strategy and management of email campaigns via Mailchimp and MagNews with segmentation, workflow automation, personal

Brand Image & Content Production: Managed collection catalogs (FW 2021, SS 2022) through THRON DAM; coordinated photo/video shoots for marketing campaigns. Content Management: Created multilingual editorial content (EN/IT translations, product descriptions, e-commerce copy) published across company touchpoints.