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Marketing & brand digital strategy professional based in Lisbon, with 14+ years of experience across brand strategy, digital marketing, and content. Comfortable owning both strategy and execution—from building CRM and paid media systems from scratch to managing influencer programs and multi-channel campaigns. Experienced working across Brazil, Portugal, and Belgium, delivering strong performance across fashion media, D2C e-commerce, SaaS platforms, and international consultancy.…Marketing & brand digital strategy professional based in Lisbon, with 14+ years of experience across brand strategy, digital marketing, and content. Comfortable owning both strategy and execution—from building CRM and paid media systems from scratch to managing influencer programs and multi-channel campaigns. Experienced working across Brazil, Portugal, and Belgium, delivering strong performance across fashion media, D2C e-commerce, SaaS platforms, and international consultancy.

Rinaldo Zirrah de Souza

Marketing Strategist, Digital Marketer, Marketing Analyst, +2

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Marketing & brand digital strategy professional based in Lisbon, with 14+ years of experience across brand strategy, digital marketing, and content. Comfortable owning both strategy and execution—from building CRM and paid media systems from scratch to managing influencer programs and multi-channel campaigns. Experienced working across Brazil, Portugal, and Belgium, delivering strong performance across fashion media, D2C e-commerce, SaaS platforms, and international consultancy.…Marketing & brand digital strategy professional based in Lisbon, with 14+ years of experience across brand strategy, digital marketing, and content. Comfortable owning both strategy and execution—from building CRM and paid media systems from scratch to managing influencer programs and multi-channel campaigns. Experienced working across Brazil, Portugal, and Belgium, delivering strong performance across fashion media, D2C e-commerce, SaaS platforms, and international consultancy.

Available to hire

Marketing & brand digital strategy professional based in Lisbon, with 14+ years of experience across brand strategy, digital marketing, and content. Comfortable owning both strategy and execution—from building CRM and paid media systems from scratch to managing influencer programs and multi-channel campaigns.

Experienced working across Brazil, Portugal, and Belgium, delivering strong performance across fashion media, D2C e-commerce, SaaS platforms, and international consultancy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

French

Beginner

Work Experience

Marketing Manager at Neste d Life

July 1, 2024 - May 1, 2026

Built the company’s marketing function from the ground up: website, CRM, newsletters, social media, and paid channels. Grew the contact database from 30 to 1,500+. Managed Google Search with a €1,500/month budget and achieved ~9× ROAS. Produced email marketing with 45–52% open rates and 23–27% CTR.

Marketing Manager at Y.Chroma Apparel

October 1, 2023 - July 1, 2024

Restructured marketing for a fashion D2C brand across email/CRM, social, and influencer. Drove a 3.2× revenue increase from €25K to €80K/month while maintaining 3.5× ROAS on paid social.

Senior Digital Marketing Consultant at TikTok / Genact Portugal

January 1, 2023 - October 1, 2023

Audited and optimized TikTok ad campaigns across ~60 SMB accounts per month, supported by direct advisory work to ~25. Advised on campaign strategy, creative direction, and business development.

Digital Marketing Coordinator (Freelancer) at Pacific Capital Partners

January 1, 2022 - December 31, 2022

Planned and executed social ads, paid ads, CRM, and email marketing for beverage brands; monitored metrics and produced press releases.

Digital Creative Marketing at Keezag

January 1, 2019 - December 31, 2020

Owned all brand content (copy, UX writing, social, video, email) and CRM workflows. Managed analytics and performance reporting.

Senior Digital Marketing Manager at Grupo Soma — Animale Brasil

January 1, 2016 - January 1, 2018

Managed digital content for an advertising campaign for a Brazilian fashion brand across email, social, campaign copy, e-commerce metrics, and retail conventions.

Senior Communication Analyst at Comunica Rio — Assessoria de Imprensa

January 1, 2014 - January 1, 2016

Handled PR and communications for gastronomy and beverage clients including Lorenzo Bistro, Vero Gelato, Caverna Bar, Porto di Vino, Bar Sobre, and Casa Carandai. Produced communications and supported client-facing content and media relations.

Brand Content Creative / Social Media Manager at Movimento / FLAG CX (Brand Content Agency)

January 1, 2012 - December 31, 2012

Managed editorial operations for Oi Telecomunicações and Burn Energy Drink portals (guidelines, interviews, and content production). Managed social media for brands including Niquitin, Hellmann’s, Unilever, and i9 (Coca-Cola).

Editor-in-Chief & Digital Content Editor at Vogue RG / Harper's Bazaar Brasil

January 1, 2010 - January 1, 2014

Editor for RG Vogue website and print columns; progressed to Chief Editor of the digital platform from 2011 to 2014. Led an editorial team of 6+ and implemented the first social media presence for the brand (including Instagram in 2010), driving a significant increase in website audience through editorial repositioning.