SK

Saily Kharade

Available to hire

I help brands get clear, get seen, and grow, by combining 14+ years of brand strategy with AI-native creative execution. My work sits at the intersection of strategic positioning and production speed.

About

I help brands get clear, get seen, and grow, by combining 14+ years of brand strategy with AI-native creative execution.

My work sits at the intersection of strategic positioning and production speed. I build brand frameworks that hold up under pressure, and I use generative AI tools (video, copy, visuals) to execute at a pace and quality that changes what’s possible for lean teams and growing brands.

What this looks like in practice:

→ Brand positioning and messaging architecture for product launches and rebrands
→ AI video content strategy and production (Runway, Kling, Luma, Higgsfield)
→ Social media strategy with full content system design — not just posts
→ Go-to-market communication for new categories and international markets
→ Pitch decks and brand narratives for founders and leadership teams

Past clients include Amazon India (employer branding), Aditya Birla Group, Bajaj Consumer Group, HSBC, and Two Brothers Organic Farms , brands that needed strategic rigour and executional follow-through, not just ideas.

I hold an executive certification in Data Science and Decision Science from IIT Delhi, which shapes how I approach brand problems: with a structured, evidence-informed lens that goes beyond gut feel.

If you need someone who can think at the strategy level and execute at the production level, without needing a full agency behind them, that’s exactly what I do.

Let’s talk about what you’re building.

  • 13 years' experience
  • Joined February 2026

Industry experience

  • Manufacturing
  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Other
  • Consumer Goods
  • Software & Internet
  • Education
  • Agriculture & Mining

Work experience· 7 roles

Freelance Brand Strategist, AI Creative Lead & AI Video Generation Specialist · Parkomate Solutions | Smart Parking TechnologyJan 2026 – Present · 11 mos

Developed social media strategy and content roadmap. Designed product launch strategy for parking guidance and smart parking solutions. Structured employer branding narratives. Defined UI communication requirements to align product interface with brand messaging.

Freelance Brand Strategist, AI Creative Lead & AI Video Generation Specialist · Parkomate SolutionsJan 2026 – Present · 11 mos

Developed social media strategy and content roadmap. Designed product launch strategy for parking guidance and smart parking solutions. Structured employer branding narratives. Defined UI communication requirements to align product interface with brand messaging.

Strategist – Brand & Digital Media | AI Video Generation Specialist · Impulse DigitalJan 2025 – Jan 2026 · 1 yr 1 mo

Handled strategy and execution for Aditya Birla Pulp & Fibre, TJSB Bank, Amazon India Recruitment Marketing, GIIS Tokyo, Aditya Birla Public School, Bajaj Consumer Goods, Enpro, Electromech, Croda. Built employer branding and social media strategy frameworks. Designed campaign architecture and structured communication calendars. Developed pitch decks for clients and brands. Created reporting and sentiment tracking frameworks. Translated briefs into scalable communication roadmaps. Built and deployed AI-driven creative workflows combining LLM ideation, AI image/video generation, and automated scheduling to scale output.

Strategist – Brand & Digital Media | AI Video Generation Specialist · Impulse DigitalJan 2025 – Jan 2026 · 1 yr 1 mo
Manager – New Product Development · Two Brothers Organic FarmsJan 2023 – Jan 2024 · 1 yr 1 mo
Manager – Digital Marketing · Saraswat BankJan 2016 – Jan 2023 · 7 yrs 1 mo
Branch Banking Manager · Saraswat BankJan 2012 – Jan 2016 · 4 yrs 1 mo

Education· 10

Data Science & Decision Science · Indian Institute of Technology, Delhi2024 – 2025
Machine Learning, Deep Learning & Generative AI · ExcelR2025
Master of Management Studies (Finance) · Mumbai University2009 – 2011
Certified Digital Marketing Master · CSIL – Government of India2015 – 2016

Certifications and awards

Certified Digital Marketing Master2015 – 2016
Certified Digital Marketing Master2015 – 2016
Agri Tourism Workshop2023

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