I help brands get clear, get seen, and grow, by combining 14+ years of brand strategy with AI-native creative execution. My work sits at the intersection of strategic positioning and production speed. I build brand frameworks that hold up under pressure, and I use generative AI tools (video, copy, visuals) to execute at a pace and quality that changes what's possible for lean teams and growing brands. What this looks like in practice: → Brand positioning and messaging architecture for product launches and rebrands → AI video content strategy and production (Runway, Kling, Luma, Higgsfield) → Social media strategy with full content system design — not just posts → Go-to-market communication for new categories and international markets → Pitch decks and brand narratives for founders and leadership teams Past clients include Amazon India (employer branding), Aditya Birla Group, Bajaj Consumer Group, HSBC, and Two Brothers Organic Farms , brands that needed strategic rigour and executional follow-through, not just ideas. I hold an executive certification in Data Science and Decision Science from IIT Delhi, which shapes how I approach brand problems: with a structured, evidence-informed lens that goes beyond gut feel. If you need someone who can think at the strategy level and execute at the production level, without needing a full agency behind them, that's exactly what I do. Let's talk about what you're building.

Saily Kharade

I help brands get clear, get seen, and grow, by combining 14+ years of brand strategy with AI-native creative execution. My work sits at the intersection of strategic positioning and production speed. I build brand frameworks that hold up under pressure, and I use generative AI tools (video, copy, visuals) to execute at a pace and quality that changes what's possible for lean teams and growing brands. What this looks like in practice: → Brand positioning and messaging architecture for product launches and rebrands → AI video content strategy and production (Runway, Kling, Luma, Higgsfield) → Social media strategy with full content system design — not just posts → Go-to-market communication for new categories and international markets → Pitch decks and brand narratives for founders and leadership teams Past clients include Amazon India (employer branding), Aditya Birla Group, Bajaj Consumer Group, HSBC, and Two Brothers Organic Farms , brands that needed strategic rigour and executional follow-through, not just ideas. I hold an executive certification in Data Science and Decision Science from IIT Delhi, which shapes how I approach brand problems: with a structured, evidence-informed lens that goes beyond gut feel. If you need someone who can think at the strategy level and execute at the production level, without needing a full agency behind them, that's exactly what I do. Let's talk about what you're building.

Available to hire

I help brands get clear, get seen, and grow, by combining 14+ years of brand strategy with AI-native creative execution.

My work sits at the intersection of strategic positioning and production speed. I build brand frameworks that hold up under pressure, and I use generative AI tools (video, copy, visuals) to execute at a pace and quality that changes what’s possible for lean teams and growing brands.

What this looks like in practice:

→ Brand positioning and messaging architecture for product launches and rebrands
→ AI video content strategy and production (Runway, Kling, Luma, Higgsfield)
→ Social media strategy with full content system design — not just posts
→ Go-to-market communication for new categories and international markets
→ Pitch decks and brand narratives for founders and leadership teams

Past clients include Amazon India (employer branding), Aditya Birla Group, Bajaj Consumer Group, HSBC, and Two Brothers Organic Farms , brands that needed strategic rigour and executional follow-through, not just ideas.

I hold an executive certification in Data Science and Decision Science from IIT Delhi, which shapes how I approach brand problems: with a structured, evidence-informed lens that goes beyond gut feel.

If you need someone who can think at the strategy level and execute at the production level, without needing a full agency behind them, that’s exactly what I do.

Let’s talk about what you’re building.

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Language

English
Fluent

Work Experience

Freelance Brand Strategist, AI Creative Lead & AI Video Generation Specialist at Parkomate Solutions
January 1, 2026 - Present
Developed social media strategy and content roadmap. Designed product launch strategy for parking guidance and smart parking solutions. Structured employer branding narratives. Defined UI communication requirements to align product interface with brand messaging.
Strategist – Brand & Digital Media | AI Video Generation Specialist at Impulse Digital
January 1, 2025 - January 1, 2026
Handled strategy and execution for Aditya Birla Pulp & Fibre, TJSB Bank, Amazon India Recruitment Marketing, GIIS Tokyo, Aditya Birla Public School, Bajaj Consumer Goods, Enpro, Electromech, Croda. Built employer branding and social media strategy frameworks. Designed campaign architecture and structured communication calendars. Developed pitch decks for Haldiram, Vitabiotics, NeuNyl India, Aditya Birla Public School, and other brands. Created reporting and sentiment tracking frameworks using engagement analytics. Translated client briefs into scalable communication roadmaps. Built and deployed full AI creative workflow — integrating LLMs for ideation and copy, AI image and video generation tools for content production, and automated scheduling systems — reducing turnaround time and scaling output across multiple brand accounts simultaneously.
Manager – New Product Development at Two Brothers Organic Farms
January 1, 2023 - January 1, 2024
Managed end-to-end product lifecycle from research to launch. Conducted feasibility studies and vendor evaluation. Led packaging optimization and cost-reduction initiatives. Applied customer feedback and performance data to refine product strategy. Built internal documentation and reporting systems.
Manager – Digital Marketing at Saraswat Bank
January 1, 2016 - January 1, 2023
Led digital communication strategy and social media governance. Launched loyalty rewards program improving customer retention by 15%. Managed campaign tracking, MIS reporting, and brand compliance. Coordinated digital transformation initiatives across internal teams.
Branch Banking Manager at Saraswat Bank
January 1, 2012 - January 1, 2016
Managed branch operations, compliance, and MIS systems. Conducted performance monitoring and audit coordination.
Freelance Brand Strategist, AI Creative Lead & AI Video Generation Specialist at Parkomate Solutions | Smart Parking Technology
January 1, 2026 - Present
Developed social media strategy and content roadmap. Designed product launch strategy for parking guidance and smart parking solutions. Structured employer branding narratives. Defined UI communication requirements to align product interface with brand messaging.
Strategist – Brand & Digital Media | AI Video Generation Specialist at Impulse Digital
January 1, 2025 - January 1, 2026
Handled strategy and execution for Aditya Birla Pulp & Fibre, TJSB Bank, Amazon India Recruitment Marketing, GIIS Tokyo, Aditya Birla Public School, Bajaj Consumer Goods, Enpro, Electromech, Croda. Built employer branding and social media strategy frameworks. Designed campaign architecture and structured communication calendars. Developed pitch decks for clients and brands. Created reporting and sentiment tracking frameworks. Translated briefs into scalable communication roadmaps. Built and deployed AI-driven creative workflows combining LLM ideation, AI image/video generation, and automated scheduling to scale output.

Education

Data Science & Decision Science at Indian Institute of Technology, Delhi
January 1, 2024 - January 1, 2025
Machine Learning, Deep Learning & Generative AI at ExcelR
January 1, 2025 - January 1, 2025
Master of Management Studies (Finance) at Mumbai University
January 1, 2009 - January 1, 2011
Certified Digital Marketing Master at CSIL – Government of India
January 1, 2015 - January 1, 2016
Agri Tourism Workshop at ATDC
January 1, 2023 - January 1, 2023
Data Science & Decision Science at Indian Institute of Technology, Delhi
January 1, 2024 - January 1, 2025
Machine Learning, Deep Learning & Generative AI at ExcelR
January 1, 2025 - January 1, 2025
Master of Management Studies (Finance) at Mumbai University
January 1, 2009 - January 1, 2011
Certified Digital Marketing Master at CSIL – Government of India
January 1, 2015 - January 1, 2016
Agri Tourism Workshop at ATDC
January 1, 2023 - January 1, 2023

Qualifications

Certified Digital Marketing Master
January 1, 2015 - January 1, 2016
Certified Digital Marketing Master
January 1, 2015 - January 1, 2016
Agri Tourism Workshop
January 1, 2023 - January 1, 2023

Industry Experience

Manufacturing, Financial Services, Media & Entertainment, Professional Services, Other, Consumer Goods, Software & Internet, Education, Agriculture & Mining