I am a multidisciplinary designer with over ten years of experience working with high growth startups and design agencies. I deliver strategic design across brand identity, packaging, and digital mediums. I have a print-production foundation which supports the creative decisions I make.…

Sam Yule

I am a multidisciplinary designer with over ten years of experience working with high growth startups and design agencies. I deliver strategic design across brand identity, packaging, and digital mediums. I have a print-production foundation which supports the creative decisions I make.…

Available to hire

I am a multidisciplinary designer with over ten years of experience working with high growth startups and design agencies. I deliver strategic design across brand identity, packaging, and digital mediums. I have a print-production foundation which supports the creative decisions I make.

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Skills

Experience Level

Work Experience

Head of Design at OKJA
March 1, 2019 - October 1, 2025
Full-service design for OKJA, encompassing corporate identity, packaging, website design and development, marketing collateral, merchandise design and management, and photography art direction. Responsible for designing and overseeing every brand touchpoint across digital and physical channels.
Creative Director at AND UNION
January 1, 2013 - June 1, 2020
Provided full-service brand and content design for AND UNION, encompassing corporate identity, packaging, marketing collateral, merchandise, photography art direction, and social media content creation. Includes stop-motion animation, video editing, and video content creation using photography.
Freelance Designer at YULE DESIGN
January 1, 2012 - Present
Creating cohesive brand experiences through corporate identity design, packaging, merchandise design, marketing collateral, social content, and custom websites built in Framer and Webflow. Delivers end-to-end visual systems and production-ready assets aligned to strategic brand goals and audience needs.
Design / Artworker at DONE BY FRIDAY (STUDIO SAXON)
October 1, 2010 - June 1, 2017
Design, artwork development, and production rollout of corporate identity, packaging, marketing collateral, and corporate communications assets including brochures, annual reports, books, and brand guidelines. Clients included Libstar Holdings (Lancewood Cheese, Rialto Foods, Cape Herb and Spice), Freeworld Coatings, Spinneys UAE, Hurley, and Natroceutics.
Design / Artworker at AND UNION
January 1, 2010 - January 1, 2012
Design / Artworker at MATTHEWS BRAND SOLUTIONS UK
February 1, 2009 - June 1, 2010
Artwork development and production rollout of packaging and marketing collateral for Kimberly-Clark Global.
Design / Artworker at CALIBRE BRAND SOLUTIONS
February 1, 2005 - June 1, 2009
Artwork development and production rollout of corporate identity, packaging, marketing collateral, and corporate communications assets including brochures and books. Main client was Woolworths.

Education

Adobe After Effects, HTML / CSS & Responsive at Academy of Digital Arts
January 1, 2018 - January 1, 2020
Bachelor of Arts (Honors) in Psychology at UNISA
January 1, 2013 - July 9, 2026
Bachelor of Arts in Psychology at UNISA
January 1, 2010 - January 1, 2011
Personal Growth Course at Lifeline
January 1, 2011 - January 1, 2012
Counselling Skills Course at Lifeline
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services

Skills

Experience Level