Saadet Kal

Acted as the founder’s trusted executive partner, supporting strategic planning and operational coordination; contributed to corporate transformation and process structuring; developed and executed marketing and go-to-market strategies, including entry into e-commerce platforms (e.g., Trendyol); supported export initiatives; coordinated cross-functional projects across operations, marketing and sales; contributed to brand positioning and messaging; helped corporate structuring and growth.

Coordinated business development activities including weekly and monthly reporting to management, tracking KPIs for technical and sales teams, analyzing business data for customers, divisions, and markets, preparing business presentations for B2B and B2C clients, and playing a main role in budget and P&L simulations. Managed monthly forecasts, capex projects, strategic and action plans including SWOT analysis, facilitated communication between support and business departments, and followed up on business contracts with legal teams. Led projects with global teams on supply chain transparency, organized training and global meetings for customers and management, and also contributed to email marketing plans and marketing material design.

Led SGS Turkiye's corporate communication activities including brand reputation management, planning and executing email marketing strategies for customers, managing internal communication and social media channels (LinkedIn, Facebook, Instagram, X), organizing and overseeing digital advertising campaigns across major platforms, and coordinating live streams and webinars. Managed photo and video shoots as well as post-production processes. Oversaw design and branding elements across SGS's facilities to maintain a cohesive visual identity. Planned and managed trade fair activities from start to finish, handled translation and design of global documents, and orchestrated pre-event to post-event processes. Organized significant corporate events such as the Investor Days 2022 and supported global leadership conferences. Served as the Sustainability Ambassador and managed sustainability projects, built relationships with agencies, designed monthly content plans, and managed team-building an