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I am a B2B marketer specializing in content-led growth and storytelling for complex, technical products, with hands-on SEO experience. I turn complex ideas into clear, high-quality content that drives pipeline. I own projects end-to-end across case studies, events, and GTM campaigns, blending strong writing with attention to detail and a structured approach to deliver impact. In my roles, I combine research, creative storytelling, and data-driven marketing to build buyer personas, craft compelling campaigns, and partner with cross-functional teams to unlock new business opportunities across the UK, US, and EMEA markets.…I am a B2B marketer specializing in content-led growth and storytelling for complex, technical products, with hands-on SEO experience. I turn complex ideas into clear, high-quality content that drives pipeline. I own projects end-to-end across case studies, events, and GTM campaigns, blending strong writing with attention to detail and a structured approach to deliver impact. In my roles, I combine research, creative storytelling, and data-driven marketing to build buyer personas, craft compelling campaigns, and partner with cross-functional teams to unlock new business opportunities across the UK, US, and EMEA markets.

Aakansha Singh

Marketing Strategist, Digital Marketer, Brand Strategist, +5

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I am a B2B marketer specializing in content-led growth and storytelling for complex, technical products, with hands-on SEO experience. I turn complex ideas into clear, high-quality content that drives pipeline. I own projects end-to-end across case studies, events, and GTM campaigns, blending strong writing with attention to detail and a structured approach to deliver impact. In my roles, I combine research, creative storytelling, and data-driven marketing to build buyer personas, craft compelling campaigns, and partner with cross-functional teams to unlock new business opportunities across the UK, US, and EMEA markets.…I am a B2B marketer specializing in content-led growth and storytelling for complex, technical products, with hands-on SEO experience. I turn complex ideas into clear, high-quality content that drives pipeline. I own projects end-to-end across case studies, events, and GTM campaigns, blending strong writing with attention to detail and a structured approach to deliver impact. In my roles, I combine research, creative storytelling, and data-driven marketing to build buyer personas, craft compelling campaigns, and partner with cross-functional teams to unlock new business opportunities across the UK, US, and EMEA markets.

Available to hire

I am a B2B marketer specializing in content-led growth and storytelling for complex, technical products, with hands-on SEO experience. I turn complex ideas into clear, high-quality content that drives pipeline. I own projects end-to-end across case studies, events, and GTM campaigns, blending strong writing with attention to detail and a structured approach to deliver impact.

In my roles, I combine research, creative storytelling, and data-driven marketing to build buyer personas, craft compelling campaigns, and partner with cross-functional teams to unlock new business opportunities across the UK, US, and EMEA markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

Hindi

Fluent

Work Experience

Marketing Assistant (CDD) at LT Noida

February 1, 2024 - August 1, 2024

Supported marketing activities and campaigns, assisted in content development, and coordinated cross-functional tasks to execute timely campaigns.

Account Management Analyst (CDI) at KPMG Global Services - Gurgaon, India

June 1, 2022 - February 1, 2024

Analyzed user feedback and session data to optimize the customer journey on Adorest’s Stylist platform, contributing to a 15% increase in repeat visits.

Head of IT & Content, Operations Management Club at Amity University - Uttar Pradesh

October 1, 2020 - March 1, 2022

Led IT and content initiatives within the student club; created 12+ product and category assets that simplified features into clear value stories, contributing to a 30% increase in B2B leads.

Marketing Associate (CDI) at Retas Enviro Solutions Pvt. Ltd

February 1, 2024 - August 1, 2024

Analyzed user feedback and session data to optimize the customer journey on Adorset’s stylist platform, contributing to a 15% increase in repeat visits.

Account Management Analyst (CDI) at KPMG Global Services

June 1, 2022 - February 1, 2024

Managed client accounts across B2B segments, analyzed data, and delivered insights to improve campaigns; supported multi-channel marketing initiatives and CRM processes.

Head of IT and Content at Operations Club

October 1, 2020 - March 1, 2022

Led IT and content initiatives; designed and executed digital assets and campaigns; coordinated cross-functional teams to drive marketing outcomes.

Marketing Associate at Retas Enviro Solutions Pvt. Ltd

February 1, 2024 - August 31, 2024

Marketing Associate (CDI). Supported marketing campaigns and content creation across digital channels for B2B clients; contributed to lead generation and branding initiatives.

Account Management Analyst at KPMG Global Services

June 1, 2022 - February 28, 2024

Analyzed user feedback and session data to optimize the customer journey on Adoret's styling platform, contributing to a 15% increase in repeat visits across UK & US markets. Collaborated daily with cross-functional teams across India and the UK to track client activity, financial performance, and online behavior, supporting new business opportunities.

Digital Marketing Associate (Stage) at XXIV Corp

May 1, 2021 - July 31, 2021

Managed 11 key accounts across sectors such as Banking and Private Equity in the EMEA region with data-driven insights. Collaborated daily with cross-functional teams across India and the UK to track client activity and financial performance, delivering benchmark reports and weekly performance reporting using Refinitiv and Excel, improving engagement.

Head of IT and Content at Operations Management Club (Operate8)

October 1, 2020 - March 31, 2022

Led IT and content initiatives for the club, overseeing digital content production and IT infrastructure to support events and member engagement.