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I am a results-oriented Marketing Manager with 5+ years of experience driving growth for global brands in fintech and agencies, including Samsung, Visa, and Jacobs. I specialize in orchestrating multi-channel campaigns, optimizing media mix for ROI, and managing influencer partnerships to elevate brand metrics. Bilingual English speaker (C1) with a proven ability to craft data-driven strategies that boost sales and brand health. I thrive in remote, international settings and am eager to bring diverse market experience to your team.…I am a results-oriented Marketing Manager with 5+ years of experience driving growth for global brands in fintech and agencies, including Samsung, Visa, and Jacobs. I specialize in orchestrating multi-channel campaigns, optimizing media mix for ROI, and managing influencer partnerships to elevate brand metrics. Bilingual English speaker (C1) with a proven ability to craft data-driven strategies that boost sales and brand health. I thrive in remote, international settings and am eager to bring diverse market experience to your team.

AMINA SAIBOSYN

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I am a results-oriented Marketing Manager with 5+ years of experience driving growth for global brands in fintech and agencies, including Samsung, Visa, and Jacobs. I specialize in orchestrating multi-channel campaigns, optimizing media mix for ROI, and managing influencer partnerships to elevate brand metrics. Bilingual English speaker (C1) with a proven ability to craft data-driven strategies that boost sales and brand health. I thrive in remote, international settings and am eager to bring diverse market experience to your team.…I am a results-oriented Marketing Manager with 5+ years of experience driving growth for global brands in fintech and agencies, including Samsung, Visa, and Jacobs. I specialize in orchestrating multi-channel campaigns, optimizing media mix for ROI, and managing influencer partnerships to elevate brand metrics. Bilingual English speaker (C1) with a proven ability to craft data-driven strategies that boost sales and brand health. I thrive in remote, international settings and am eager to bring diverse market experience to your team.

Available to hire

I am a results-oriented Marketing Manager with 5+ years of experience driving growth for global brands in fintech and agencies, including Samsung, Visa, and Jacobs. I specialize in orchestrating multi-channel campaigns, optimizing media mix for ROI, and managing influencer partnerships to elevate brand metrics.

Bilingual English speaker (C1) with a proven ability to craft data-driven strategies that boost sales and brand health. I thrive in remote, international settings and am eager to bring diverse market experience to your team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Russian

Fluent

Kazakh

Fluent

Work Experience

Marketing Manager at HOME CREDIT BANK

February 1, 2024 - Present

Leading marketing initiatives for credit products, cards, deposits, and premium segments. Orchestrated comprehensive 360° campaigns across Digital, TV, OOH, and Radio, resulting in a significant uplift in loan applications and deposit acquisitions. Managed special projects and live streams, enhancing direct customer engagement and brand visibility in a competitive fintech market. Analyzed campaign performance against KPIs (Sales, Engagement, Brand Metrics), delivering weekly reports to stakeholders and adjusting strategies to maximize ROI.

Account Manager at PUBLICIS GROUPE

October 1, 2022 - February 1, 2024

Managed digital and influencer marketing workstreams for Tier-1 global clients. Executed complex digital and influencer campaigns for Samsung and Visa, consistently meeting rigorous global brand standards and exceeding engagement targets.

Media Planner at HAVAS MEDIA

October 1, 2021 - September 1, 2022

Strategic media planning for a leading FMCG coffee brand. Developed and executed media plans, optimizing ad placements to improve campaign reach and frequency while maintaining cost efficiency.

Junior Media Buyer at DENTSU AEGIS NETWORK

May 1, 2020 - September 1, 2021

Executed precision targeting strategies, analyzing target audience behavior to maximize ad interactions and coverage. Managed programmatic ad buying, ensuring optimal bid rates and placement quality for Mondelez products.