I’m Saba Azim, a content and growth professional with 6+ years of experience spanning content strategy, social media management, and copywriting across travel, education, and nutrition brands. I plan editorial calendars, coordinate with creative teams, and create audience-first content that supports brand growth and lead generation. I’ve also managed multi-platform campaigns and performance marketing (including Meta ads), supported website content, and delivered measurable insights through analytics. I enjoy turning ideas into well-structured content and campaigns—whether it’s travel storytelling for hospitality, study-abroad lead campaigns, or always-on social content that keeps audiences engaged.…

Saba Azim

I’m Saba Azim, a content and growth professional with 6+ years of experience spanning content strategy, social media management, and copywriting across travel, education, and nutrition brands. I plan editorial calendars, coordinate with creative teams, and create audience-first content that supports brand growth and lead generation. I’ve also managed multi-platform campaigns and performance marketing (including Meta ads), supported website content, and delivered measurable insights through analytics. I enjoy turning ideas into well-structured content and campaigns—whether it’s travel storytelling for hospitality, study-abroad lead campaigns, or always-on social content that keeps audiences engaged.…

Available to hire

I’m Saba Azim, a content and growth professional with 6+ years of experience spanning content strategy, social media management, and copywriting across travel, education, and nutrition brands. I plan editorial calendars, coordinate with creative teams, and create audience-first content that supports brand growth and lead generation.

I’ve also managed multi-platform campaigns and performance marketing (including Meta ads), supported website content, and delivered measurable insights through analytics. I enjoy turning ideas into well-structured content and campaigns—whether it’s travel storytelling for hospitality, study-abroad lead campaigns, or always-on social content that keeps audiences engaged.

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Skills

Experience Level

Language

Work Experience

Content Manager at Content Advisory Group
May 1, 2025 - Present
Lead content planning and execution for digital platforms. Develop articles, reports, and industry-focused content. Manage publishing schedules and coordinate with stakeholders to ensure consistent delivery and quality.
Content Manager at Safari India
May 1, 2025 - Present
Manage content strategy, editorial planning, and brand communication. Create travel, tourism, and hospitality-focused content. Coordinate with design and editorial teams to execute content and maintain publishing readiness across platforms.
Growth Marketing Associate & Social Media Manager at Away Education
September 1, 2024 - April 30, 2025
Managed Meta and paid marketing campaigns for study-abroad offerings. Executed lead generation campaigns and coordinated content strategy, social media management, and website content to support enrollment goals.
Growth Marketing Associate at Steadfast Nutrition
September 1, 2024 - Present
Drove growth-focused social media initiatives by combining content planning, audience engagement, and reporting to refine performance. Supported creative development for brand communication and ensured strategy alignment through analytics and trend research.
Social Media Executive at Steadfast Nutrition
July 1, 2019 - September 1, 2024
Built platform-specific organic campaigns, conceptualized social media calendars, collaborated with designers to execute creatives, and supported event coverage with live social updates. Planned and executed Instagram/Facebook paid campaigns to boost visibility and engagement, performed trend research, and prepared monthly analytics reports. Coordinated across teams to ensure timely deliverables and supported customer community management and ORM.
Social Media Executive at Steadfast Nutrition
July 1, 2019 - September 1, 2024
Planned and executed organic social media strategies across multiple Steadfast subsidiaries, including content creation, Instagram-specific posts, and social media calendars. Coordinated with designers for visual creative, covered on-ground events with timely updates, and planned and ran paid campaigns on Instagram and Facebook. Monitored trends for ongoing strategy improvement and shared monthly analytics reports. Managed athlete-focused content for Steadfast Nutrition and handled ORM by responding to customer inquiries and feedback/complaints while resharing relevant tagged niche content.
Social Media Marketing at Fever FM
November 1, 2018 - May 31, 2019
Supported campus and media-focused social media marketing activities, contributing to brand visibility and content promotion during the role tenure.
Social Media Marketing at Fever FM (HT Media Ltd.)
November 1, 2018 - May 1, 2019
Worked on social media marketing activities to support brand visibility and audience engagement during the campaign period.
Digital Marketing Intern at PS Corporate Solutions
May 1, 2017 - July 31, 2017
Assisted digital marketing efforts and supported execution of basic marketing tasks during the internship period.
Campus Ambassador at Grapevine India
May 1, 2017 - July 31, 2018
Represented the campus community to support brand engagement and event-related outreach while contributing to social media visibility.
Digital Marketing Intern at Ps Corporate Solutions Pvt. Ltd.
May 1, 2017 - July 1, 2017
Assisted with digital marketing tasks for promotional activities including support during International Yoga Day 2015 initiatives as a volunteer.
Campus Ambassador / Grapevine India Campus Ambassador at Grapevine India
May 1, 2017 - July 1, 2018
Promoted programs/events on campus and supported viral marketing efforts as a campus ambassador.

Education

Master of Arts (MA), Mass Communication/Media Studies at Guru Gobind Singh Indraprastha University
January 1, 2016 - January 1, 2019
Bachelor of Arts (BA) (Hons), Philosophy at Indraprastha College For Women
July 1, 2013 - July 1, 2016
Commerce (school education) at North Delhi Public School
January 1, 2003 - January 1, 2013
MA, Mass Communication & Media Studies at Guru Gobind Singh Indraprastha University
January 11, 2030 - September 13, 2026
BA (Hons), Philosophy at Indraprastha College for Women
January 11, 2030 - September 13, 2026

Qualifications

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Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality

Skills

Experience Level