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Full Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hello, I’m Saba! I’m a creative producer and marketer currently working on global campaigns for Apple through Critical Mass, where I help manage creative production across 26 countries and multiple languages. My background blends storytelling, production, and strategy - skills I also used as the marketing lead at Jolt Performance, a lifestyle protein bar brand, where I led brand marketing and content creation. Alongside my full-time work, I’m also a freelance videographer, producing content from concept to final edit for brands and events. I’m passionate about creating energetic, engaging content that builds community and makes people feel part of something. I’m currently preparing to become a digital nomad and move to Spain, which is why I’m especially excited about remote opportunities. I promise to treat your project like my very own business :)…Full Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hello, I’m Saba! I’m a creative producer and marketer currently working on global campaigns for Apple through Critical Mass, where I help manage creative production across 26 countries and multiple languages. My background blends storytelling, production, and strategy - skills I also used as the marketing lead at Jolt Performance, a lifestyle protein bar brand, where I led brand marketing and content creation. Alongside my full-time work, I’m also a freelance videographer, producing content from concept to final edit for brands and events. I’m passionate about creating energetic, engaging content that builds community and makes people feel part of something. I’m currently preparing to become a digital nomad and move to Spain, which is why I’m especially excited about remote opportunities. I promise to treat your project like my very own business :)

Saba

Marketer, Content Creator, Video Editor, +3

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Full Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hello, I’m Saba! I’m a creative producer and marketer currently working on global campaigns for Apple through Critical Mass, where I help manage creative production across 26 countries and multiple languages. My background blends storytelling, production, and strategy - skills I also used as the marketing lead at Jolt Performance, a lifestyle protein bar brand, where I led brand marketing and content creation. Alongside my full-time work, I’m also a freelance videographer, producing content from concept to final edit for brands and events. I’m passionate about creating energetic, engaging content that builds community and makes people feel part of something. I’m currently preparing to become a digital nomad and move to Spain, which is why I’m especially excited about remote opportunities. I promise to treat your project like my very own business :)…Full Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hello, I’m Saba! I’m a creative producer and marketer currently working on global campaigns for Apple through Critical Mass, where I help manage creative production across 26 countries and multiple languages. My background blends storytelling, production, and strategy - skills I also used as the marketing lead at Jolt Performance, a lifestyle protein bar brand, where I led brand marketing and content creation. Alongside my full-time work, I’m also a freelance videographer, producing content from concept to final edit for brands and events. I’m passionate about creating energetic, engaging content that builds community and makes people feel part of something. I’m currently preparing to become a digital nomad and move to Spain, which is why I’m especially excited about remote opportunities. I promise to treat your project like my very own business :)

Available to hire

Calgary, Canada

Full Portfolio:
Website not available. Sign in: https://www.twine.net/signup

Hello, I’m Saba!
I’m a creative producer and marketer currently working on global campaigns for Apple through Critical Mass, where I help manage creative production across 26 countries and multiple languages. My background blends storytelling, production, and strategy - skills I also used as the marketing lead at Jolt Performance, a lifestyle protein bar brand, where I led brand marketing and content creation.

Alongside my full-time work, I’m also a freelance videographer, producing content from concept to final edit for brands and events. I’m passionate about creating energetic, engaging content that builds community and makes people feel part of something.

I’m currently preparing to become a digital nomad and move to Spain, which is why I’m especially excited about remote opportunities. I promise to treat your project like my very own business :)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Producer at Critical Mass Marketing Agency

August 1, 2025 - Present

Led 5 Apple campaigns from concept to completion by developing workback schedules, managing budgets, and ensuring seamless communication with international clients. Oversaw project delivery for the iPhone 17 launch and the September Apple Launch, including retrospectives to extract learnings and drive improvements for future campaigns. Directed a pro-bono branding initiative for the University of Calgary’s Final 8 Basketball Tournament, delivering the full visual identity and multi-channel campaign rollout. Managed iconography and Shopping updates on Apple Web, collaborating with design and development teams to implement site enhancements.

Project Coordinator at Critical Mass Marketing Agency

May 1, 2024 - July 31, 2025

Optimized financial workflows by streamlining invoicing and purchase order processes, reducing administrative time by 30% and introducing a tracker to monitor outstanding orders. Collaborated with high-profile clients including Apple, Airbnb and Diageo to enhance user experience and digital marketing strategies, participating in 6+ client presentations. Maintained a comprehensive content matrix and coordinated copy and asset updates across 26+ geographies to ensure accuracy and localization. Managed timelines, budgets, and resources with strategic forecasting while staying ahead of industry trends.

Digital Marketing Manager at Jolt Performance

January 1, 2025 - June 30, 2025

Increased Instagram follower growth by ~10% monthly and improved engagement-to-follower ratio by ~55% through strategic content creation and email campaigns that drove conversions. Led a Brandwatch-driven campaign resulting in ~30% higher brand engagement, executing 5+ in-person studio pop-ups, trade shows, collaborating with 10+ influencers, and launching giveaways that boosted audience growth. Managed social media calendar, marketing budget, and project timelines with Asana, aligning campaigns with the brand vision. Secured product placement in 3 Canadian retailers through targeted cold calls and maintained strong client relationships. Produced all marketing collateral including website, product merchandise, and banners.

Marketing Analyst at Jobify

June 1, 2022 - August 31, 2023

Created 100+ high-quality content pieces across platforms using Adobe After Effects, CapCut, Filmora, and Final Cut Pro, generating an average of 10,000 views per piece and 200 app downloads. Collaborated across departments to analyze industry trends, devised a content schedule and app rollout, resulting in a 66% increase in profile clicks. Delivered KPI dashboards to the executive team and sponsors to demonstrate metrics for new business and nurture relationships.

Product Specialist at Apple

April 1, 2022 - June 30, 2025

Consistently ranked among the top 3 in sales each quarter, doubling targets and surpassing departmental goals. Trained 42 new employees in carrier services and contributed to a training module that yielded a 35% increase in carrier contracts. Delivered end-to-end technology solutions with a 98 Net Promoter Score (NPS) monthly. Introduced 50+ startups to the Apple Business team, contributing to an average of $1.4M in monthly sales.