Available to hire
Change management and global communications professional driving transformation at scale across complex, global organizations, impacting 40,000+ employees. I build communication ecosystems from the ground up and operate at the intersection of strategy and organizational change.
I turn complex initiatives into clear, actionable communication that drives alignment and execution, with the goal of making communication a core driver of transformation at scale. I thrive in cross-functional settings, partnering with executives to translate technical topics into engaging, measurable programs that accelerate adoption.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Romanian, Moldavian, Moldovan
Advanced
French
Advanced
Spanish; Castilian
Advanced
Italian
Beginner
Work Experience
Global Communications Manager at Liebherr
May 1, 2025 - PresentPartnered with the CISO and leadership to shape and execute global cybersecurity strategy across 55,000+ employees, 11 divisions, and 3 regions (EMEA, APAC, Americas). Built and scaled the cybersecurity communication and engagement function to support the transition to a standalone global Information Security organization across 10+ domains. Designed and implemented global communication and change strategies to drive adoption of enterprise-wide cybersecurity and digital transformation. Led cross-functional transformation initiatives (capability mapping, RACI, service catalog) to align 10+ security domains and improve governance and operational clarity. Established core infrastructure and platforms, including a global intranet launched within 2–3 months (5,000+ views), a redesigned policy framework adopted cross-functionally, and a global newsletter. Executed the first global cybersecurity awareness campaign with 15% open rate and 96% completion, and supported major transformations (M
Project Manager, Pharma Events at SpotMe
October 1, 2017 - September 30, 2018Built and strengthened strategic client relationships by implementing innovative, customer-aligned strategies, driving client satisfaction and long-term partnerships. Managed 40+ successful projects within a year, consistently delivering results aligned with business goals and increasing company revenue.
Marketing & Communications Consultant at Independent
September 1, 2018 - October 31, 2019Developed global communication strategies, strengthening brand positioning and increasing engagement for Philip Morris. Led a small team in the successful launch of an innovative local concept, driving employee engagement and organizational alignment. Conducted in-depth market analysis for the restaurant industry, providing strategic insights that increased client revenue.
Digital Adoption and Change Management Lead at Philip Morris International
June 1, 2019 - May 31, 2025Led and executed global internal communication strategies supporting large-scale digital transformation across a workforce of 70,000+ employees. Drove change management and adoption strategies for enterprise-wide technology rollouts (e.g. digital workplace, AI, cybersecurity), translating complex topics into clear, actionable communication. Built and scaled global employee communities and ambassador networks (3,000+ members, 50+ ambassadors) to accelerate adoption, collaboration, and innovation. Partnered with C-level executives and cross-functional stakeholders to shape communication strategies and secure alignment for key transformation initiatives. Developed content and storytelling strategies to simplify complex topics, strengthen internal branding, and improve knowledge sharing across the organization. Acted as a bridge between technical and business teams, aligning communication, use cases, and adoption strategies to ensure successful implementation of digital solutions.
Digital Marketing Strategist at SAWI
January 1, 2021 - December 31, 2022Contributed digital marketing strategy and execution in Lausanne, supporting brand presence and regional engagement through integrated campaigns and content.
Education
Bachelor's Degree in International Hospitality Management at École hôtelière de Lausanne
January 1, 2013 - January 1, 2017Qualifications
Most read article: Unlocking a Hotel Innovation Strategy
February 1, 2017 - April 22, 2026Industry Experience
Professional Services, Media & Entertainment, Travel & Hospitality, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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