Sabrena Lai

Collaborated closely with cross-functional teams, including strategy and creative, to develop and execute campaigns for clients with a traditional print background. Conceptualized and presented creative ideas for pitches, ensuring they aligned with the client's brand and messaging. Demonstrated strong attention to detail when working on pitches, ensuring all elements were accurate and cohesive. Managed multiple projects simultaneously, overseeing the ideation, execution, and overall success of the campaigns. Worked closely with the strategy team to develop provocative ideas and a strong S curve, ensuring the flow of the campaign was effective.

Team Leadership and Quality Control: Supervising and guiding a team of designers, ensuring all deliverables meet the highest standards of quality and align with client expectations. Strategic Planning and Creative Conceptualization: Developing comprehensive campaign strategies and innovative creative concepts that effectively communicate clients' brand identities and resonate with their target audiences. Client Consultation and Decision-Making: Engaging directly with clients to understand their products and brand identities, assisting them in defining their target audiences, and making informed decisions to enhance their market positioning. Marketing Collateral Development: Designing and producing a wide range of marketing materials, including brand guides, AR postcards and digital content, to support clients' marketing objectives. Comprehensive Project Management: Overseeing projects from conception through execution, ensuring timely delivery and adherence to clients' strategic goals.

Collaborated with campaign leads to generate ideas and develop creative campaigns that met client goals. Participated in photo shoots to gain experience in composing visually appealing images and working with mood and angles. Adapted to POSM and worked on FA independently. Managed Junior designers to ensure consistent high-quality visual deliverables. Mentored intern copywriters and designers to facilitate professional development. Collaborated closely with Creative Director to develop successful pitch proposals, utilizing creative problem-solving, decision-making and a passion for learning from other creative professionals.