Sabrina Benaissa
Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC.
About
Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC. I thrive in building 360° campaigns and brand experiences for luxury and consumer brands, drawing from hands-on roles with Dior, Cartier, NIVEA, and Renault. I enjoy turning data into actionable insights and collaborating across teams to drive meaningful results.
With a background in mechanical engineering and business administration, I blend structured analysis with creative storytelling to shape product strategies, digital activations, and cross-functional initiatives across Europe. I’m eager to contribute curiosity, adaptability, and a results-driven mindset to a dynamic team.
- 1 year's experience
- Joined April 2026
Skills· 33
Final Cut Pro X
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro- Adobe After Effects
- Microsoft Excel
Python
JavaScript
HubSpot
Facebook Ads
HTML5
Google Drive- Google Ads
DaVinci Resolve Studio
Adobe Lightroom- Video Advert
Autodesk Maya- Web Design
- React JS
Node.js- Microsoft Word
Adobe XD
Jira- Data Visualization
Blender- Branding
C++
GitHub- Camtasia
- Copywriting
CSS
C- SQL
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Consumer Goods
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Work experience· 4 roles
Implementation of 360° media campaigns (online and offline): Managed end-to-end implementation from brief to performance evaluation, including tracking, KPI monitoring, reporting and insights generation. Agency collaboration: Participated in media strategy, Coordinated with media agencies, Managed production with creative agencies (Print & DOOH) and partnered with the European region for email campaigns (newsletters). Analyzed campaign performance using Looker, GA4, Ads Manager, DMR Press and Bumblebee Digital. Competitive monitoring: Compiled media updates, best practices from competition and performance results.
Performance: Monitored product performance through market panels. Strategy: Planned and implemented digital strategy, highlighting sustainability commitments and developing launch or activation recommendations.
Media Agencies Coordination: Developed media briefs, maintained media plans and ensured alignment with regional subsidiaries. Paid Campaigns Structuring: Created campaign frameworks, including tracked links, images and captions for various digital platforms. Reporting and Analysis: Prepared 360° reports on collections, products and fashion shows, offering insights across key performance metrics.
Education
Certifications and awards
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