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Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC. I thrive in building 360° campaigns and brand experiences for luxury and consumer brands, drawing from hands-on roles with Dior, Cartier, NIVEA, and Renault. I enjoy turning data into actionable insights and collaborating across teams to drive meaningful results. With a background in mechanical engineering and business administration, I blend structured analysis with creative storytelling to shape product strategies, digital activations, and cross-functional initiatives across Europe. I’m eager to contribute curiosity, adaptability, and a results-driven mindset to a dynamic team.…Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC. I thrive in building 360° campaigns and brand experiences for luxury and consumer brands, drawing from hands-on roles with Dior, Cartier, NIVEA, and Renault. I enjoy turning data into actionable insights and collaborating across teams to drive meaningful results. With a background in mechanical engineering and business administration, I blend structured analysis with creative storytelling to shape product strategies, digital activations, and cross-functional initiatives across Europe. I’m eager to contribute curiosity, adaptability, and a results-driven mindset to a dynamic team.

Sabrina Benaissa

Project Manager, Content Creator, Web Developer, +7

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Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC. I thrive in building 360° campaigns and brand experiences for luxury and consumer brands, drawing from hands-on roles with Dior, Cartier, NIVEA, and Renault. I enjoy turning data into actionable insights and collaborating across teams to drive meaningful results. With a background in mechanical engineering and business administration, I blend structured analysis with creative storytelling to shape product strategies, digital activations, and cross-functional initiatives across Europe. I’m eager to contribute curiosity, adaptability, and a results-driven mindset to a dynamic team.…Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC. I thrive in building 360° campaigns and brand experiences for luxury and consumer brands, drawing from hands-on roles with Dior, Cartier, NIVEA, and Renault. I enjoy turning data into actionable insights and collaborating across teams to drive meaningful results. With a background in mechanical engineering and business administration, I blend structured analysis with creative storytelling to shape product strategies, digital activations, and cross-functional initiatives across Europe. I’m eager to contribute curiosity, adaptability, and a results-driven mindset to a dynamic team.

Available to hire

Hi, I’m Sabrina Benaissa, a Paris-based marketing management and digital specialist with an Advanced Master in Marketing Management & Digital from ESSEC. I thrive in building 360° campaigns and brand experiences for luxury and consumer brands, drawing from hands-on roles with Dior, Cartier, NIVEA, and Renault. I enjoy turning data into actionable insights and collaborating across teams to drive meaningful results.

With a background in mechanical engineering and business administration, I blend structured analysis with creative storytelling to shape product strategies, digital activations, and cross-functional initiatives across Europe. I’m eager to contribute curiosity, adaptability, and a results-driven mindset to a dynamic team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Media Coordinator at Cartier

May 1, 2025 - March 1, 2026

Implementation of 360° media campaigns (online and offline): Managed end-to-end implementation from brief to performance evaluation, including tracking, KPI monitoring, reporting and insights generation. Agency collaboration: Participated in media strategy, Coordinated with media agencies, Managed production with creative agencies (Print & DOOH) and partnered with the European region for email campaigns (newsletters). Analyzed campaign performance using Looker, GA4, Ads Manager, DMR Press and Bumblebee Digital. Competitive monitoring: Compiled media updates, best practices from competition and performance results.

Paid Media Assistant (Internship) at Christian Dior Couture

January 1, 2024 - June 30, 2024

Media Agencies Coordination: Developed media briefs, maintained media plans and ensured alignment with regional subsidiaries. Paid Campaigns Structuring: Created campaign frameworks, including tracked links, images and captions for various digital platforms. Reporting and Analysis: Prepared 360° reports on collections, products and fashion shows, offering insights across key performance metrics.

Product Manager Assistant at NIVEA

January 1, 2024 - April 30, 2024

Performance: Monitored product performance through market panels. Strategy: Planned and implemented digital strategy, highlighting sustainability commitments and developing launch or activation recommendations.

Digital Project Manager (Internship) at Renault

January 1, 2023 - June 30, 2023

Web development: Created the Finance lab website, analyzed performances and optimized visibility by improving internal communication. Community management: Managed internal social networks. Event management: Organized digital workshops for employees.