Available to hire
I’m a data-driven Growth & Performance Strategist with 5+ years of experience driving lead generation and full-funnel optimization across paid social, CRM, and organic channels. I specialise in Meta Ads, direct-response marketing, crafting scroll-stopping scripts, developing high-impact ad hooks, and optimising creatives based on CTR, CPL, ROAS and audience behaviour.
Experience Level
Language
English
Advanced
Chinese
Advanced
Work Experience
Marketing Manager at POTT GLASSES
January 1, 2024 - PresentLed a cross-functional marketing team (performance, social, community, creative) to drive customer acquisition across 9 retail outlets, supported by scalable marketing systems and regional expansion initiatives.
Marketing Strategist at POTT GLASSES
December 1, 2021 - December 1, 2023Owned retail foot traffic growth by scaling Meta Ads performance and building Xiao Hong Shu as a customer acquisition channel.
Marketing Executive at POTT GLASSES
June 1, 2020 - November 1, 2021Supported marketing operations across social media, email marketing, influencer marketing, and e-commerce platforms.
Sales & Marketing Intern at Grand Hyatt Kuala Lumpur
February 1, 2019 - August 31, 2019Supported social media content creation, copywriting, and marketing communications for brand campaigns and events.
Sales & Marketing Intern at Hello Nash
June 1, 2018 - August 1, 2018Gained hands-on exposure to digital marketing in an agency environment, supporting social media management, copywriting, paid advertising, keyword research and client pitch preparation across multiple accounts.
Education
Bachelor of Arts in Hospitality Management at Heriot-Watt University, Malaysia
January 11, 2030 - December 13, 2025Bachelor of Arts in Hospitality Management at Dundalk Institute of Technology, Ireland
September 1, 2017 - May 31, 2020Qualifications
Industry Experience
Retail
Experience Level
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