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I'm Sabrina Moschella, a Milan-based Creative Strategist and Project Manager. I build data-driven social media programs for Entertainment, Fashion, Lifestyle, and Beauty brands across Italy and the EMEA region, turning bold ideas into measurable campaigns and leading cross-functional teams to success. I advocate for diverse voices and inclusive storytelling, guiding editorial content and partnerships from concept to execution while optimizing performance and fostering collaboration across teams across markets.…I'm Sabrina Moschella, a Milan-based Creative Strategist and Project Manager. I build data-driven social media programs for Entertainment, Fashion, Lifestyle, and Beauty brands across Italy and the EMEA region, turning bold ideas into measurable campaigns and leading cross-functional teams to success. I advocate for diverse voices and inclusive storytelling, guiding editorial content and partnerships from concept to execution while optimizing performance and fostering collaboration across teams across markets.

Sabrina Moschella

Creative Director, Project Manager, Content Creator, +4

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I'm Sabrina Moschella, a Milan-based Creative Strategist and Project Manager. I build data-driven social media programs for Entertainment, Fashion, Lifestyle, and Beauty brands across Italy and the EMEA region, turning bold ideas into measurable campaigns and leading cross-functional teams to success. I advocate for diverse voices and inclusive storytelling, guiding editorial content and partnerships from concept to execution while optimizing performance and fostering collaboration across teams across markets.…I'm Sabrina Moschella, a Milan-based Creative Strategist and Project Manager. I build data-driven social media programs for Entertainment, Fashion, Lifestyle, and Beauty brands across Italy and the EMEA region, turning bold ideas into measurable campaigns and leading cross-functional teams to success. I advocate for diverse voices and inclusive storytelling, guiding editorial content and partnerships from concept to execution while optimizing performance and fostering collaboration across teams across markets.

Available to hire

I’m Sabrina Moschella, a Milan-based Creative Strategist and Project Manager. I build data-driven social media programs for Entertainment, Fashion, Lifestyle, and Beauty brands across Italy and the EMEA region, turning bold ideas into measurable campaigns and leading cross-functional teams to success.

I advocate for diverse voices and inclusive storytelling, guiding editorial content and partnerships from concept to execution while optimizing performance and fostering collaboration across teams across markets.

Skills

Copywriting

Promo Video

Brand Identity

Editorial Illustration

Video Advert

Experience Level

Copywriting

Expert

Promo Video

Expert

Brand Identity

Expert

Editorial Illustration

Expert

Video Advert

Expert

Short Film

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Fluent

Work Experience

Editorial Content Lead at TikTok

January 1, 2022 - January 1, 2024

Content Strategy Lead for Entertainment, Fashion, Lifestyle, and Beauty verticals. Brand Partnerships Management: Oversee projects from brief to execution in the Italian market and EMEA region. Optimize social media performance and propose new strategies to guide decision-making for major brands and external partners. Diversity & Inclusion Advocate: Develop strategic initiatives to enhance representation, address unconscious bias, and foster inclusivity among creators and brands. Editorial Programming: Responsible for curating and managing editorial content for the European market.

Cross-Country Content Lead at Freeda Media

January 1, 2019 - January 1, 2021

Lead and implement social media initiatives in UK, Spain, and Italy, ensuring alignment with business objectives and the editorial plan. Collaborate with the marketing team to integrate social media initiatives with broader marketing and brand strategies. Oversee content production, ensuring high-quality execution and consistency with brand guidelines. Create, produce, and edit editorial content tailored to each market, incorporating audience insight, metric results and regional feedback to enhance engagement.

Account Assistant at Saatchi & Saatchi

January 1, 2016 - January 1, 2017

Lead Team Coordination for the development and execution of BTL campaigns and product launch initiatives across Italy and the EMEA region. Manage Multinational Projects for international and national clients, including Bauli S.p.A, Ferrarelle, and Whirlpool, ensuring seamless execution and alignment with brand objectives.

Account Executive Intern at Leo Burnett

January 1, 2015 - January 1, 2016

Manage Resources and Strategic Planning to develop operational plans that align client expectations with creative execution. Oversee Campaign Development and Account Growth, ensuring both creative and financial success for international and national clients. Creator of a Global Online Influencer Database for Publicis Agency, enhancing influencer marketing strategies.