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I am a Paid Media Specialist with 2 years of experience working in marketing agencies and companies. I manage and optimize paid ads on platforms like Google and Meta to help brands get more leads, sales, and revenue. My agency background taught me to work fast and focus on data. I don't just set up ads and walk away, I constantly check the numbers, test new ideas, and fix underperforming campaigns. I treat your budget like my own to make sure you get the highest possible return on investment (ROI).…I am a Paid Media Specialist with 2 years of experience working in marketing agencies and companies. I manage and optimize paid ads on platforms like Google and Meta to help brands get more leads, sales, and revenue. My agency background taught me to work fast and focus on data. I don't just set up ads and walk away, I constantly check the numbers, test new ideas, and fix underperforming campaigns. I treat your budget like my own to make sure you get the highest possible return on investment (ROI).

Sabrina Valeria Fernandez

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I am a Paid Media Specialist with 2 years of experience working in marketing agencies and companies. I manage and optimize paid ads on platforms like Google and Meta to help brands get more leads, sales, and revenue. My agency background taught me to work fast and focus on data. I don't just set up ads and walk away, I constantly check the numbers, test new ideas, and fix underperforming campaigns. I treat your budget like my own to make sure you get the highest possible return on investment (ROI).…I am a Paid Media Specialist with 2 years of experience working in marketing agencies and companies. I manage and optimize paid ads on platforms like Google and Meta to help brands get more leads, sales, and revenue. My agency background taught me to work fast and focus on data. I don't just set up ads and walk away, I constantly check the numbers, test new ideas, and fix underperforming campaigns. I treat your budget like my own to make sure you get the highest possible return on investment (ROI).

Available to hire

I am a Paid Media Specialist with 2 years of experience working in marketing agencies and companies. I manage and optimize paid ads on platforms like Google and Meta to help brands get more leads, sales, and revenue.
My agency background taught me to work fast and focus on data. I don’t just set up ads and walk away, I constantly check the numbers, test new ideas, and fix underperforming campaigns. I treat your budget like my own to make sure you get the highest possible return on investment (ROI).

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Paid Media Specialist at Albertsons

January 1, 2023 - June 30, 2023

Managed end-to-end execution, performance monitoring and reporting of paid social campaigns for Albertsons, a large-scale US retail client. Supported monthly budget management and allocation across campaigns and ad sets. Built trafficking sheets to coordinate with the Ad Ops team, ensuring accurate and timely campaign launches. Analyzed campaign performance data and delivered actionable optimization recommendations to improve KPIs.

Performance Specialist

March 1, 2022 - January 31, 2023

Developed paid media strategies aligned with clients' marketing objectives, covering budget allocation, channel selection, and audience targeting across multiple industries. Led experimentation initiatives testing new ad formats and targeting methods to drive continuous improvement. Implemented ongoing optimization techniques to enhance campaign efficiency and performance across Google Ads and Meta Ads.