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Social media and digital marketing leader with 15+ years of experience building audience-first campaigns, content strategies, and digital storytelling across music, entertainment, media, nonprofit, events, and consumer brands. I develop and manage social content calendars, short-form video strategy, and audience insights while maintaining consistent brand voice and cross-platform execution. I’ve grown multiple artist and client accounts—scaling Instagram audiences from hundreds of thousands—and support release campaigns, live events, collaborations, and brand moments. I coordinate creative production, manage timelines and stakeholders, analyze performance data to optimize content, and deliver integrated digital marketing plans from concept through execution.…Social media and digital marketing leader with 15+ years of experience building audience-first campaigns, content strategies, and digital storytelling across music, entertainment, media, nonprofit, events, and consumer brands. I develop and manage social content calendars, short-form video strategy, and audience insights while maintaining consistent brand voice and cross-platform execution. I’ve grown multiple artist and client accounts—scaling Instagram audiences from hundreds of thousands—and support release campaigns, live events, collaborations, and brand moments. I coordinate creative production, manage timelines and stakeholders, analyze performance data to optimize content, and deliver integrated digital marketing plans from concept through execution.

Sabrina Holder

Social Media Manager, Project Manager, Marketing Strategist, +2

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Social media and digital marketing leader with 15+ years of experience building audience-first campaigns, content strategies, and digital storytelling across music, entertainment, media, nonprofit, events, and consumer brands. I develop and manage social content calendars, short-form video strategy, and audience insights while maintaining consistent brand voice and cross-platform execution. I’ve grown multiple artist and client accounts—scaling Instagram audiences from hundreds of thousands—and support release campaigns, live events, collaborations, and brand moments. I coordinate creative production, manage timelines and stakeholders, analyze performance data to optimize content, and deliver integrated digital marketing plans from concept through execution.…Social media and digital marketing leader with 15+ years of experience building audience-first campaigns, content strategies, and digital storytelling across music, entertainment, media, nonprofit, events, and consumer brands. I develop and manage social content calendars, short-form video strategy, and audience insights while maintaining consistent brand voice and cross-platform execution. I’ve grown multiple artist and client accounts—scaling Instagram audiences from hundreds of thousands—and support release campaigns, live events, collaborations, and brand moments. I coordinate creative production, manage timelines and stakeholders, analyze performance data to optimize content, and deliver integrated digital marketing plans from concept through execution.

Available to hire

Social media and digital marketing leader with 15+ years of experience building audience-first campaigns, content strategies, and digital storytelling across music, entertainment, media, nonprofit, events, and consumer brands. I develop and manage social content calendars, short-form video strategy, and audience insights while maintaining consistent brand voice and cross-platform execution.

I’ve grown multiple artist and client accounts—scaling Instagram audiences from hundreds of thousands—and support release campaigns, live events, collaborations, and brand moments. I coordinate creative production, manage timelines and stakeholders, analyze performance data to optimize content, and deliver integrated digital marketing plans from concept through execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Portuguese

Beginner

Work Experience

Project Manager at Alienz Alive

July 1, 2026 - Present

Lead social media strategy, content planning, digital storytelling, and audience development for independent record label Alienz Alive. Manage content and community engagement across Instagram, TikTok, and YouTube. Grew social audience from approximately 100 to 5,000+ followers, continuing growth to 9,000+. Develop content calendars, campaign plans, release strategies, and platform-specific content supporting label and artist initiatives. Collaborate with artists, branding leadership, publicity, and creative stakeholders to execute coordinated digital campaigns. Manage projects and release campaigns for five signed artists, coordinating content, creative assets, timelines, marketing priorities, and deliverables. Use audience response and digital performance data to refine content and campaign strategy.

Project Manager (Marketing & Digital Strategy) at Holy Culture Records

April 1, 2026 - Present

Manage digital marketing and campaign execution for two compilation albums and one artist album. Oversee content rollouts, fan database segmentation, digital campaign performance, and community engagement. Coordinate content production and campaigns across TikTok, Instagram, and YouTube. Partner with leadership on release timing, digital strategy, campaign sequencing, and audience development. Contribute to a 10% increase in streaming presence within three months. Track campaign performance and audience response to inform ongoing marketing decisions.

Social Media Manager (Contract) at Critical Exposure

January 1, 2026 - Present

Manage social media strategy and campaign execution for nonprofit client Critical Exposure. Develop short-form video, storytelling, content concepts, and audience-growth initiatives. Increased Instagram following from 800+ to 2,000+ within three months. Analyze audience response and performance to refine ongoing content strategy.

Social Media Manager at Rodney “Darkchild” Jerkins

October 1, 2024 - Present

Lead social media strategy and digital storytelling for GRAMMY Award-winning producer, songwriter, and music executive Rodney “Darkchild” Jerkins. Develop and execute content planning and campaign rollouts across artist, producer, and brand initiatives. Manage digital campaigns supporting Apple Music sessions, album releases, artist collaborations, and music industry moments. Increased Instagram following from 169K to 193K in three months, with continued growth to 305K+. Create short-form content and story-driven strategy informed by audience behavior and platform performance. Coordinate content needs, campaign timing, messaging, creative assets, and digital priorities with artist and team stakeholders. Maintain consistent brand voice while adapting content to releases, partnerships, cultural moments, and audience interests. Analyze performance and audience insights to identify opportunities for continued growth and engagement.

Social Media Manager at Flavor Conferences

August 1, 2024 - November 1, 2025

Developed and executed long-term social strategy supporting event awareness, registrations, and audience engagement. Created and coordinated Reels, graphics, campaign messaging, and promotional content. Managed content calendars and campaign timelines around event milestones. Partnered with creative teams to align digital storytelling with event and brand objectives.

Social Media Manager at Alienz Alive

June 1, 2024 - June 1, 2026

Lead social media strategy, content planning, digital storytelling, and audience development for independent record label Alienz Alive. Manage content and community engagement across Instagram, TikTok, and YouTube. Grew social audience from approximately 100 to 5,000+ followers, continuing growth to 9,000+. Develop content calendars, campaign plans, release strategies, and platform-specific content supporting label and artist initiatives. Collaborate with artists, branding leadership, publicity, and creative stakeholders to execute coordinated digital campaigns. Manage content and release campaign execution with coordinated timelines, assets, and messaging.

Marketing Director & Project Manager at Reflection Music Group - RMG Amplify

April 1, 2020 - November 1, 2021

Led marketing strategy and release campaign execution for recording artists and label initiatives. Developed integrated rollout strategies, content calendars, campaign messaging, and digital marketing plans. Coordinated artists, designers, media partners, and creative teams throughout campaign execution. Managed creative assets, social performance tracking, release timelines, and marketing deliverables. Used digital performance insights to inform campaign optimization and artist marketing decisions.

Photographer & Visual Content Lead at Sabrina Vaz-Holder Photography

November 1, 2019 - Present

Produce visual content and creative direction for musicians, brands, media outlets, and entertainment organizations. Manage creative concepts, photography, production planning, client communication, and content delivery. Selected clients include Roc Nation, Red Bull, Alienz Alive, and Reflection Music Group. Apply hands-on knowledge of photography and visual storytelling to develop social-first creative strategy.

Marketing & Social Media Strategist (Co-Founder) at Medium Creative Agency

January 1, 2017 - Present

Lead digital strategy, social media marketing, project management, and creative campaigns for artists, entertainment clients, brands, and organizations. Develop customized digital and social strategies based on each client’s identity, audience, objectives, and campaign needs. Manage multiple client campaigns and accounts simultaneously across music, entertainment, nonprofit, events, and lifestyle categories. Build content calendars, campaign playbooks, launch strategies, marketing funnels, and digital storytelling systems. Partner directly with clients and leadership to establish campaign objectives, review performance, and determine strategic next steps. Coordinate artists, designers, photographers, video creators, publicists, and other creative partners during campaign execution. Analyze audience insights and campaign performance to identify growth opportunities and optimize strategy. Support music releases, events, launches, audience-development initiatives, email marketing, and f

Producer at SiriusXM Radio Inc.

May 1, 2014 - February 1, 2017

Produced live and recorded music and talk programming. Managed show preparation, scheduling, production coordination, and on-demand digital distribution. Worked in fast-moving music and media environments requiring strong organization, communication, and deadline management.

Social Media Manager at Sports Zone Elite - Corporate Offices

April 1, 2014 - December 1, 2016

Managed social channels and digital campaigns for a multi-location sneaker and apparel retailer. Developed promotional content and influencer partnerships supporting product launches and retail events. Used social media to increase engagement, audience reach, and store traffic. Collaborated with corporate, retail, and vendor teams to maintain consistent brand storytelling.