I’m Sabrina Seitz — a strength and performance coach transitioning into the world of content creation. After years working in high-performance environments, coaching at CrossFit 168 and running my own brand, Strength Based System, I’ve developed a sharp eye for detail, storytelling, and brand consistency. What originally started as creating training content for my athletes and workplaces quickly turned into a genuine passion for visual media, creative direction, and building content that connects. I’ve produced reels, campaign concepts, educational pieces, and behind-the-scenes media for gyms, workshops, and online programs, and have collaborated with brands across fitness, lifestyle, and wellness. My coaching background taught me discipline, communication, and how to understand people skills that now fuel my content work. I’m driven by creating clean, intentional visuals, capturing stories, and helping brands express who they are in a way that feels authentic and impactful. I’m now looking to step fully into content creation and bring that same standard, energy, and precision to a creative team.

Sabrina Seitz

I’m Sabrina Seitz — a strength and performance coach transitioning into the world of content creation. After years working in high-performance environments, coaching at CrossFit 168 and running my own brand, Strength Based System, I’ve developed a sharp eye for detail, storytelling, and brand consistency. What originally started as creating training content for my athletes and workplaces quickly turned into a genuine passion for visual media, creative direction, and building content that connects. I’ve produced reels, campaign concepts, educational pieces, and behind-the-scenes media for gyms, workshops, and online programs, and have collaborated with brands across fitness, lifestyle, and wellness. My coaching background taught me discipline, communication, and how to understand people skills that now fuel my content work. I’m driven by creating clean, intentional visuals, capturing stories, and helping brands express who they are in a way that feels authentic and impactful. I’m now looking to step fully into content creation and bring that same standard, energy, and precision to a creative team.

Available to hire

I’m Sabrina Seitz — a strength and performance coach transitioning into the world of content creation. After years working in high-performance environments, coaching at CrossFit 168 and running my own brand, Strength Based System, I’ve developed a sharp eye for detail, storytelling, and brand consistency.

What originally started as creating training content for my athletes and workplaces quickly turned into a genuine passion for visual media, creative direction, and building content that connects. I’ve produced reels, campaign concepts, educational pieces, and behind-the-scenes media for gyms, workshops, and online programs, and have collaborated with brands across fitness, lifestyle, and wellness.

My coaching background taught me discipline, communication, and how to understand people skills that now fuel my content work. I’m driven by creating clean, intentional visuals, capturing stories, and helping brands express who they are in a way that feels authentic and impactful. I’m now looking to step fully into content creation and bring that same standard, energy, and precision to a creative team.

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Language

English
Fluent

Work Experience

Online Coach at Strength Based System
November 23, 2025 - Present
Currently still operating
Coach at Crossfit168
November 23, 2025 - November 18, 2024
Olympic Weightlifting Coach (Casual) at CROSSFIT168
October 1, 2024 - November 23, 2025
Collaborating with coaches on coaching techniques across crossfit/weightlifting/gymnastics; delivering coaching sessions for athletes of all levels in classes up to 30; ensuring safety; providing motivation and technical cues; dedicating time to individualized feedback via video analysis.
Head Strength & Conditioning Coach at AUSTRALIAN JILAROOS: PMXIII TOUR
October 31, 2024 - October 31, 2024
Managing 20 players across NSW & QLD for a 10-day championship/training camp; coordinating field warm-ups; athlete wellbeing monitoring; daily session planning and load management; on-tour recovery and nutrition/hydration protocols; daily staff planning meetings.
Strength & Conditioning Coach (Casual) at MLC SCHOOL
March 1, 2024 - November 23, 2025
Working with varied age groups (Year 5 to Year 12); managing sport teams; delivering gym sessions; developing group and individual programs; planning term-based schedules.
Senior Strength & Conditioning Coach at Athletes Authority
November 30, 2024 - November 30, 2024
Managing up to 40 athletes across diverse sports; prescribing programs via TeamBuildr; coaching on floor and field; conducting testing with VALD; wellness education and weekly PD with physio & coaches.
Head Strength & Conditioning Coach at Sydney Roosters - Elite Female Academy
July 31, 2024 - July 31, 2024
Designing and implementing strength programs; developing systems for staff; establishing testing protocols; wellbeing and gym adherence communications.
Head Strength & Conditioning Coach (Girls) at Australian School Girls RL: PMXIII TOUR
September 30, 2023 - September 30, 2023
Managing 18 players across NSW & QLD; prescribing strength and field programs; load management planning; hydration and nutrition education; daily recovery planning and staff planning meetings.
Head of Performance at East Fremantle Football Club (WAFLW)
December 31, 2023 - December 31, 2023
Promoted to Head of S&C; exercise prescription and rehabilitation collaboration; workload planning; injury prevention; mentoring junior staff; GPS data collection and analysis.
Head of Olympic & Weight Lifting at Movement Co
April 30, 2023 - April 30, 2023
Education across age groups; 6-week blocks; periodized scheduling; tracking programs; injury prevention protocols; warm-up and main lifts education.
Head S&C Coach at NRLWA Female Rookie Rise Program
April 30, 2023 - April 30, 2023
Athlete-focused coaching for 18+ age group; sports-specific education; group and individual programming; injury prevention; monthly team meetings; resource-limited environment.
Support Travelling Staff & S&C at WestCoast Thunders & WA State Team (Forte Physio)
April 30, 2023 - April 30, 2023
Contract traveling staff to national championships; assisting with taping, concussion education, wellness tracking and fatigue monitoring; on-site education and game-day support.

Education

Bachelor Exercise & Sport Science at Murdoch University
January 20, 2020 - November 23, 2025
Masters - High Performance Sport at ACU University
November 20, 2023 - November 25, 2024
Bachelor of Science in Exercise & Sport Science at Murdoch University
February 1, 2017 - November 23, 2025
Master of High Performance Sport at ACU University
January 1, 2022 - November 23, 2025
Senior High School at WILLETTON SENIOR HIGH SCHOOL
February 1, 2011 - November 30, 2015

Qualifications

ASCA Professional Level 2
January 11, 2030 - November 23, 2025
First Aid & CPR
January 11, 2030 - November 23, 2025
ASADA Level 1 & 2 Anti-Doping Courses
January 11, 2030 - November 23, 2025
Neuro-Linguistic Programming & Timeline Therapy Practitioner
January 11, 2030 - November 23, 2025
Olympic Weightlifting Certification
January 11, 2030 - November 23, 2025
Certificate 3 & 4 in Sport Coaching & Recreation
January 11, 2030 - November 23, 2025
Certificate 3 & 4 in Personal Training
January 11, 2030 - November 23, 2025
Sport Trainer Level 1
January 11, 2030 - November 23, 2025
Weightlifting Level 1 – RevBarbell Course
January 11, 2030 - November 23, 2025
EXOS Performance Specialist
January 11, 2030 - November 23, 2025

Industry Experience

Media & Entertainment, Healthcare, Education, Professional Services, Other
    uniE608 UGC - Drink
    Reels and in feed content is preferred by the brand. Strong visual quality (no low-res or poorly lit content) Keep the tone natural, conversational, and authentic, showing DITL featuring Product how us how the product fits into your daily routine. Showcase lifestyle moments where hydration is key- at the gym, post workout, outdoors, at the beach. Face to camera: Show us your first impression of the product. Talk to the flavour, refreshment and unique appeal of H2coco. Creator to be natural and cheerful looking. A clean and aesthetic environment is appreciated. video explainervideo videoeditor

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