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I’m AI first-performance marketing leader and technical growth marketer with 10+ years of experience driving multi-channel acquisition across Google Ads, Meta, YouTube, and programmatic platforms. I specialize in optimizing CAC and MER while connecting tracking pipelines from GA4/GTM through ad accounts and web events to improve post-click conversion rate and overall commercial return. Beyond media buying, I build custom AI agents and automation workflows to remove manual overhead in ad ops, audits, reporting, and client insights. I enjoy translating data and first-party signals into cross-channel plans, improving attribution and conversion tracking, and partnering closely with teams to grow lifetime value and measurable business outcomes.…I’m AI first-performance marketing leader and technical growth marketer with 10+ years of experience driving multi-channel acquisition across Google Ads, Meta, YouTube, and programmatic platforms. I specialize in optimizing CAC and MER while connecting tracking pipelines from GA4/GTM through ad accounts and web events to improve post-click conversion rate and overall commercial return. Beyond media buying, I build custom AI agents and automation workflows to remove manual overhead in ad ops, audits, reporting, and client insights. I enjoy translating data and first-party signals into cross-channel plans, improving attribution and conversion tracking, and partnering closely with teams to grow lifetime value and measurable business outcomes.

Sachin Kotwal

Digital Marketer, Performance Marketer, PPC Manager, +2

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I’m AI first-performance marketing leader and technical growth marketer with 10+ years of experience driving multi-channel acquisition across Google Ads, Meta, YouTube, and programmatic platforms. I specialize in optimizing CAC and MER while connecting tracking pipelines from GA4/GTM through ad accounts and web events to improve post-click conversion rate and overall commercial return. Beyond media buying, I build custom AI agents and automation workflows to remove manual overhead in ad ops, audits, reporting, and client insights. I enjoy translating data and first-party signals into cross-channel plans, improving attribution and conversion tracking, and partnering closely with teams to grow lifetime value and measurable business outcomes.…I’m AI first-performance marketing leader and technical growth marketer with 10+ years of experience driving multi-channel acquisition across Google Ads, Meta, YouTube, and programmatic platforms. I specialize in optimizing CAC and MER while connecting tracking pipelines from GA4/GTM through ad accounts and web events to improve post-click conversion rate and overall commercial return. Beyond media buying, I build custom AI agents and automation workflows to remove manual overhead in ad ops, audits, reporting, and client insights. I enjoy translating data and first-party signals into cross-channel plans, improving attribution and conversion tracking, and partnering closely with teams to grow lifetime value and measurable business outcomes.

Available to hire

I’m AI first-performance marketing leader and technical growth marketer with 10+ years of experience driving multi-channel acquisition across Google Ads, Meta, YouTube, and programmatic platforms. I specialize in optimizing CAC and MER while connecting tracking pipelines from GA4/GTM through ad accounts and web events to improve post-click conversion rate and overall commercial return.

Beyond media buying, I build custom AI agents and automation workflows to remove manual overhead in ad ops, audits, reporting, and client insights. I enjoy translating data and first-party signals into cross-channel plans, improving attribution and conversion tracking, and partnering closely with teams to grow lifetime value and measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

Work Experience

Senior Digital Marketing Manager at Zenith Media

June 1, 2025 - Present

Lead high-budget performance marketing portfolios (including a $15M annual media investment), owning forecasting, performance tracking, and target delivery across Google Ads, Meta, YouTube, and programmatic display. Act as an AI Champion, architecting custom AI agents and building automation workflows with n8n, Claude, and Zapier to eliminate manual ad ops, audits, and reporting. Drive annual digital planning and bottom-up forecasting using Mutinex MMM insights and client first-party data, and connect systems and tracking pipelines across GA4, GTM, ad accounts, and web hooks for automated attribution, conversion tracking, and CRO. Execute cross-channel planning and buying across DOOH, BVOD, YouTube, Digital Audio, and programmatic display, collaborate with clients to maximize LTV, oversee strategy and resource allocation, and contribute to recruiting and mentoring. Achieved 150% delivery against FY26 client targets and built/integrated custom AI tools that automate complex operational

Performance Manager at Impressive Digital Pty Ltd

August 1, 2022 - May 1, 2025

Manage and execute end-to-end performance marketing campaigns across SEM/PPC, Meta, TikTok, Pinterest, and programmatic display to drive lead volume, revenue, and ROI across multiple verticals. Optimize CAC and LTV for profitable acquisition and long-term growth, lead product marketing initiatives and comprehensive product launch planning, and refine audience segmentation and bidding using continuous A/B testing and performance analysis. Own performance reporting and deliver daily/weekly/monthly insights and QBR growth recommendations. Coordinate with cross-functional teams (product, data, retail/DTC, merchandising & analytics, and legal) to ensure compliance, improve conversion tracking, and align attribution models. Spearhead process improvements with new workflows to increase operational efficiency.

Senior Digital Performance Specialist at Just Media Design Pty Ltd

April 1, 2022 - August 1, 2022

Lead performance campaigns for 8 clients with combined media spend of A$150K/month, focusing on improving key acquisition and efficiency metrics. Reduced CPL by 50% for a commercial locker client and increased overall campaign ROI. Delivered 120% growth in signups for an online betting client through performance optimization and testing.

Assistant Manager - Digital Marketing at Edleweiss Tokio Life Insurance Co. Ltd

January 1, 2021 - March 1, 2022

Drive end-to-end performance marketing for digital channels across insurance product portfolios, focusing on lowering CAC and increasing LTV. Develop and execute monthly business targets and media plans aligned to broader campaign goals. Optimize lead nurturing using marketing automation tools (e.g., WebEngage) to improve conversion efficiency and customer retention. Collaborate with content, design, tech, marketing agencies, and vendors to create campaign creatives, landing pages, copy, mailers, and media plans. Conduct audits of lead disposition and sales-call feedback to validate lead quality, minimize CAC waste, and improve overall campaign performance. Achieved 30% reduction in CPL/CAC and 100% increase in sales conversions for FY21, maintaining a 60% cost-to-income ratio to strengthen LTV and profitability.

Business Executive at Group M Media India Pvt. Ltd

April 1, 2019 - January 1, 2021

Manage a daily budget of $450K for Display+Hotstar campaigns, owning performance strategy to drive user acquisition while maintaining strict CAC targets. Monitor CAC and LTV metrics to guide campaign optimization across subscription and e-commerce portfolios (Disney+ Hotstar and Pantaloons). Leverage moment marketing with the DeltaX team to drive real-time engagement and encourage audiences to watch live matches on Disney+ Hotstar. Drove 200% revenue growth for Pantaloons by optimizing CAC and improving ROI from 2x to 6x using data-driven e-commerce strategies. Played a key role in launching Disney+ Hotstar in India, acquiring 2.5M+ subscribers during the 2020 IPL cricket season to build long-term subscriber LTV.

Ad Operations & Digital Marketing (various roles) at Various agencies/brands

January 1, 2016 - January 1, 2019

Held multiple roles across ad operations, digital marketing, and social media, managing social media campaigns, SEO strategy, and lead generation. Improved CPL, lead quality, brand engagement, customer acquisition, and engagement rates across different client industries.

Education

Master of Business Administration at Liverpool John Moores University

August 1, 2022 - April 1, 2024

Post-Graduation Diploma in Digital Marketing at TimesPro (The Times of India Group)

June 1, 2017 - September 1, 2017

Bachelor of Engineering (Information Technology) at Mumbai University

August 1, 2010 - May 1, 2015

Qualifications

Google Ads Certified

January 11, 2030 - September 23, 2026

Pinterest Ads Certified

January 11, 2030 - September 23, 2026

Amazon Ads Certified

January 11, 2030 - September 23, 2026

Criteo Programmatic Campaign Manager Certified

January 11, 2030 - September 23, 2026

Industry Experience

Media & Entertainment, Retail, Financial Services, Professional Services, Other, Consumer Goods, Computers & Electronics, Education, Life Sciences, Healthcare, Energy & Utilities, Real Estate & Construction