Sachin Kotwal

Lead high-budget performance marketing portfolios (including a $15M annual media investment), owning forecasting, performance tracking, and target delivery across Google Ads, Meta, YouTube, and programmatic display. Act as an AI Champion, architecting custom AI agents and building automation workflows with n8n, Claude, and Zapier to eliminate manual ad ops, audits, and reporting. Drive annual digital planning and bottom-up forecasting using Mutinex MMM insights and client first-party data, and connect systems and tracking pipelines across GA4, GTM, ad accounts, and web hooks for automated attribution, conversion tracking, and CRO. Execute cross-channel planning and buying across DOOH, BVOD, YouTube, Digital Audio, and programmatic display, collaborate with clients to maximize LTV, oversee strategy and resource allocation, and contribute to recruiting and mentoring. Achieved 150% delivery against FY26 client targets and built/integrated custom AI tools that automate complex operational

Manage and execute end-to-end performance marketing campaigns across SEM/PPC, Meta, TikTok, Pinterest, and programmatic display to drive lead volume, revenue, and ROI across multiple verticals. Optimize CAC and LTV for profitable acquisition and long-term growth, lead product marketing initiatives and comprehensive product launch planning, and refine audience segmentation and bidding using continuous A/B testing and performance analysis. Own performance reporting and deliver daily/weekly/monthly insights and QBR growth recommendations. Coordinate with cross-functional teams (product, data, retail/DTC, merchandising & analytics, and legal) to ensure compliance, improve conversion tracking, and align attribution models. Spearhead process improvements with new workflows to increase operational efficiency.

Lead performance campaigns for 8 clients with combined media spend of A$150K/month, focusing on improving key acquisition and efficiency metrics. Reduced CPL by 50% for a commercial locker client and increased overall campaign ROI. Delivered 120% growth in signups for an online betting client through performance optimization and testing.