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I am a results-driven marketing professional and strategic communicator with 5+ years of experience scaling B2B ventures. I have led high-impact email campaigns that delivered significant lead-gen gains and built communities from zero to 3,000+ members. I am passionate about content strategy, GTM operations, and cross-channel marketing for SaaS startups. Currently, I lead marketing for Dora AI, and I am eager to apply my digital marketing expertise and operational leadership to help forward-thinking organizations grow through compelling content, multi-channel campaigns, and community-building.…I am a results-driven marketing professional and strategic communicator with 5+ years of experience scaling B2B ventures. I have led high-impact email campaigns that delivered significant lead-gen gains and built communities from zero to 3,000+ members. I am passionate about content strategy, GTM operations, and cross-channel marketing for SaaS startups. Currently, I lead marketing for Dora AI, and I am eager to apply my digital marketing expertise and operational leadership to help forward-thinking organizations grow through compelling content, multi-channel campaigns, and community-building.

Sadaf Shahab Azmi

Copywriter, Writer, Digital Marketer, +7

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I am a results-driven marketing professional and strategic communicator with 5+ years of experience scaling B2B ventures. I have led high-impact email campaigns that delivered significant lead-gen gains and built communities from zero to 3,000+ members. I am passionate about content strategy, GTM operations, and cross-channel marketing for SaaS startups. Currently, I lead marketing for Dora AI, and I am eager to apply my digital marketing expertise and operational leadership to help forward-thinking organizations grow through compelling content, multi-channel campaigns, and community-building.…I am a results-driven marketing professional and strategic communicator with 5+ years of experience scaling B2B ventures. I have led high-impact email campaigns that delivered significant lead-gen gains and built communities from zero to 3,000+ members. I am passionate about content strategy, GTM operations, and cross-channel marketing for SaaS startups. Currently, I lead marketing for Dora AI, and I am eager to apply my digital marketing expertise and operational leadership to help forward-thinking organizations grow through compelling content, multi-channel campaigns, and community-building.

Available to hire

I am a results-driven marketing professional and strategic communicator with 5+ years of experience scaling B2B ventures. I have led high-impact email campaigns that delivered significant lead-gen gains and built communities from zero to 3,000+ members.

I am passionate about content strategy, GTM operations, and cross-channel marketing for SaaS startups. Currently, I lead marketing for Dora AI, and I am eager to apply my digital marketing expertise and operational leadership to help forward-thinking organizations grow through compelling content, multi-channel campaigns, and community-building.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Hindi

Fluent

French

Beginner

Arabic

Beginner

Work Experience

Head Of Marketing & PR at U.S. Startup 2022–Present

January 1, 2022 - Present

Managed B2B partnerships, market analysis, GTM tools, SEO, and brand storytelling. Developed and executed marketing strategies across channels aimed at increasing brand awareness, driving traffic, and converting leads. Established and directed email marketing strategies, leading to significant growth in customer engagement.

Founder & Creative Director at Uniquie Publication

January 1, 2024 - Present

Authored and marketed illustrated children’s books on STEM and entrepreneurship, securing partnerships with libraries and global distributors. This role emphasized editorial direction, design, and community outreach.

Content Writer & Email Strategist at Contractor across North America, Dubai & Central Asia

January 1, 2019 - Present

Developed high-impact blogs, newsletters, and email campaigns. Used creative content strategies to drive engagement and contribute to lead generation efforts.

Head of Marketing & Public Relations at Dora AI

January 1, 2025 - Present

Led B2B partnership email campaigns and GTM strategy for an AI-powered business ranking platform, achieving 200+ subscribers within 3 weeks of launch and 30+ enterprise beta clients. Designed and executed a comprehensive content strategy across blog articles, social media, and promotional materials to highlight the platform’s AI-driven value. Managed CRM integrations, email automation workflows, and B2B community engagements; hired and mentored a small team of interns aligned with founder objectives.

Community Content Lead at Headstart Global

January 1, 2024 - Present

Drove content strategy and LinkedIn management for a distributed startup ecosystem, scaling the community to 3,000+ active members. Developed B2B partnership retention emails and outreach strategies; produced SEO- and LLM-optimized blog posts, articles, and multi-channel content. Managed email automation, CRM strategy, and cross-regional campaigns with a 10-person distributed team.

Founder & Creative Director at Uniqvise Publication

January 1, 2024 - Present

Founded illustrated children's books focused on STEM and entrepreneurship with an international distribution network. Secured partnerships with Librairie Bertrand (Montreal) and expanded distribution to 6 countries; executed integrated content marketing resulting in retailer placements and 100+ cartons shipped; built a scalable publishing model.

Content Writer & Email Strategist at Freelance

January 1, 2019 - Present

Developed high-impact email campaigns, blogs, and newsletters for 15+ startups, nonprofits, and academic labs, delivering 67% lead generation increases. Wrote tailored copy across platforms; transitioned to an automation-based model focusing on lead funnels and CRO for B2B ventures.

Academic Writer at Concordia University

September 1, 2024 - Present

Created accessible academic content for diverse learner populations, simplifying complex lectures while maintaining scientific accuracy; collaborated with faculty to ensure clarity and timely delivery.

Sponsorship & Communications Proposal Creator at iGEM Concordia

January 1, 2023 - January 1, 2025

Developed sponsorship proposals and strategic outreach materials for a global synthetic biology competition; contributed to Silver Medal achievement; managed communications with corporate sponsors and institutional partners; coordinated with international networks for funding and collaboration opportunities.

Closer (B2B Sales) at Alorica

February 1, 2023 - May 1, 2024

Exceeded sales targets; improved customer retention by 25% through strategic communication approaches and CRM optimization; developed client relationship strategies and engagement frameworks; refined proposal writing and negotiation in a high-volume sales environment.

Chief Electoral Officer & MRO at Arts & Science Federation Association, Concordia University

January 1, 2022 - January 1, 2024

Led election communications and engagement initiatives for a 20,000+ student body, increasing voter turnout by 15%; coordinated operations to ensure accurate reporting and transparent processes; managed multi-channel communication campaigns promoting student participation.