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I am a fresh graduate in Development Studies from Institut Teknologi Sepuluh Nopember with strong interests in brand activation, marketing strategy, and project management. I am motivated to grow in fast-paced environments and committed to continuous learning. I have experience in developing brand and campaign deliverables, running market analysis, and coordinating execution to meet targets efficiently. I bring a structured working style, creativity, adaptability, and strong ownership in cross-functional teamwork.…I am a fresh graduate in Development Studies from Institut Teknologi Sepuluh Nopember with strong interests in brand activation, marketing strategy, and project management. I am motivated to grow in fast-paced environments and committed to continuous learning. I have experience in developing brand and campaign deliverables, running market analysis, and coordinating execution to meet targets efficiently. I bring a structured working style, creativity, adaptability, and strong ownership in cross-functional teamwork.

RIFKI SADDAM ZULKIFLI

Brand Strategist, Marketing Strategist, Project Manager, +2

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I am a fresh graduate in Development Studies from Institut Teknologi Sepuluh Nopember with strong interests in brand activation, marketing strategy, and project management. I am motivated to grow in fast-paced environments and committed to continuous learning. I have experience in developing brand and campaign deliverables, running market analysis, and coordinating execution to meet targets efficiently. I bring a structured working style, creativity, adaptability, and strong ownership in cross-functional teamwork.…I am a fresh graduate in Development Studies from Institut Teknologi Sepuluh Nopember with strong interests in brand activation, marketing strategy, and project management. I am motivated to grow in fast-paced environments and committed to continuous learning. I have experience in developing brand and campaign deliverables, running market analysis, and coordinating execution to meet targets efficiently. I bring a structured working style, creativity, adaptability, and strong ownership in cross-functional teamwork.

Available to hire

I am a fresh graduate in Development Studies from Institut Teknologi Sepuluh Nopember with strong interests in brand activation, marketing strategy, and project management. I am motivated to grow in fast-paced environments and committed to continuous learning.

I have experience in developing brand and campaign deliverables, running market analysis, and coordinating execution to meet targets efficiently. I bring a structured working style, creativity, adaptability, and strong ownership in cross-functional teamwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Brand Strategist at Lumo Project

October 1, 2025 - Present

Managed tech-driven branding and content strategy for 10 clients across beauty, F&B, lifestyle, and government sectors; produced 500+ content assets; drove engagement growth; developed personal branding frameworks for C-level clients; streamlined end-to-end branding workflows using digital tools.

Logistics Project Support at M-Global Logistics (Meratus MGLOG)

March 1, 2016 - April 1, 2016

Managed data remediation for a 40,000-record logistics project; reviewed, corrected, and standardized high-volume logistics data to support smoother internal processing and reporting readiness; maintained progress tracking; collaborated with internal teams to resolve data discrepancies.

Marketing Analysis and Branding Activation (Part Time) at Circle Carwash

January 1, 2025 - September 1, 2025

Improved social media engagement by 45% through ongoing Meta Ads optimization and weekly content delivery; conducted market analysis identifying 3 new customer segments; planned and scheduled 50+ social media posts per quarter.

Project Manager (intern) at Perumda Sarana Jaya

January 1, 2024 - March 1, 2024

Implemented S-curve tracking to monitor progress and support resource decisions, reducing timeline deviation by 15%; built a digital repository for 200+ technical drawings; improved access speed and team productivity by 30%.

Branding Officer at Benny and Tekoy

September 1, 2015 - September 30, 2015

Created a brand identity guideline covering packaging, color palette, and tone of voice across channels; managed content and visual branding execution across platforms.

Chief Branding Officer at EMPOWER

June 1, 2023 - November 1, 2023

Led PR, Content, and Design teams; increased media partnerships by 30% and user interaction by 40%; developed a marketing asset strategy delivering 40 assets and 80% engagement growth; optimized Instagram content using analytics.

Head of Branding Management at OKKBK DEVELOPMENT STUDIES 2023

June 1, 2023 - August 1, 2023

Delivered branding initiatives increasing followers by 150+ within one month; managed a 5-person documentation team; defined digital marketing funnel and produced assets increasing engagement by 62.2%.

Director Short Movie at BEM ITS

June 1, 2023 - August 1, 2023

Led end-to-end production with cross-functional crew; streamlined workflow to cut production timeline by 30%; released the Kalibrasi short movie with 600+ views.

Expert Staff Medkominfo at HIMADEV

March 1, 2023 - March 1, 2024

Hosted and produced a podcast increasing social media activity traffic by 40% and new followers by 25%; executed targeted social media strategy driving a 50% increase in lead generation.