Sadig Eltigani

Launch Editor for the region's newest magazine Complex MENA; oversee the magazine's website, editorial, social and print strategy from launch to date; collaborate with editorial stakeholders to roll out cover stories and features across social media; pitch and produce projects for commercial brands (Adidas, Carhartt, Ray Ban, and more); wrote and edited 150+ bilingual features, news pieces, and social posts; onboard writers and content creators; work with video producers on social-first videos and franchises; coordinate with industry stakeholders and publicists to promote talent on social; brainstorm rollout strategies with the digital and audience development teams; attend events for social posting and stakeholder engagement.

Day-to-day scheduling, editing, and optimization of content on Facebook, Twitter, TikTok and Instagram; work closely with editorial to roll out cover stories and features on social media; make content recommendations based on social media trends; build creative assets for various social platforms; collaborate with video producers on social-first videos and franchises; coordinate with editors and publicists to ensure talent promotion; report on content performance and present social insights and best practices to GQ and Condé Nast teams; brainstorm rollout strategies with the audience development team; attend events to cover social media posting.

Oversaw the news section on the website/magazine; led pitch meetings with reporters and editors to set daily agenda; assigned reporters and editors tasks to streamline workflow; pitched and wrote daily articles about local and international music; edited incoming pitches and articles to align with style guide and tone; connected with industry stakeholders to manage future collaborations; pitched marketing campaigns for artist collaborations; interviewed artists, authority figures, and music experts for feature stories.