Editor at Complex MENA

Launch Editor for the region's newest magazine Complex MENA; oversee the magazine's website, editorial, social and print strategy from launch to date; collaborate with editorial stakeholders to roll out cover stories and features across social media; pitch and produce projects for commercial brands (Adidas, Carhartt, Ray Ban, and more); wrote and edited 150+ bilingual features, news pieces, and social posts; onboard writers and content creators; work with video producers on social-first videos and franchises; coordinate with industry stakeholders and publicists to promote talent on social; brainstorm rollout strategies with the digital and audience development teams; attend events for social posting and stakeholder engagement.

Social Media Manager at GQ Middle East

Day-to-day scheduling, editing, and optimization of content on Facebook, Twitter, TikTok and Instagram; work closely with editorial to roll out cover stories and features on social media; make content recommendations based on social media trends; build creative assets for various social platforms; collaborate with video producers on social-first videos and franchises; coordinate with editors and publicists to ensure talent promotion; report on content performance and present social insights and best practices to GQ and Condé Nast teams; brainstorm rollout strategies with the audience development team; attend events to cover social media posting.

Senior Editor at Billboard Arabia

Oversaw the news section on the website/magazine; led pitch meetings with reporters and editors to set daily agenda; assigned reporters and editors tasks to streamline workflow; pitched and wrote daily articles about local and international music; edited incoming pitches and articles to align with style guide and tone; connected with industry stakeholders to manage future collaborations; pitched marketing campaigns for artist collaborations; interviewed artists, authority figures, and music experts for feature stories.

Features Writer at ITP Media (Icon MENA)

Pitched and wrote articles for Icon MENA about diverse topics including the Saudi music scene; interviewed artists, authority figures, and music experts; connected with industry stakeholders to manage future collaborations with the brand.

Editor at Vice Arabia

Wrote daily articles on Vice Arabia’s website and social platforms about local and international news; handled editing incoming pitches and articles from freelance collaborators; proofread and edited copies and scripts to ensure alignment with style guide and tone.

Social Media Editor at Vice Arabia

Managed Instagram, Facebook & Twitter to maintain standards and experimented with new, creative ways to reach larger audiences; launched an original bi-weekly TikTok show, Same3ni Ya Sadig, curating music from the Arab region and diaspora, generating over 300k cumulative views; grew Vice Arabia’s Instagram from 105k to 200k; contributed to campaigns with brands like BMW, Durex, OSN; collaborated on pitches for artists and show formats; provided voiceover for videos posted on Instagram and TikTok.

Staff Writer at Ma3azef

Wrote 60+ news pieces covering regional and international music; analyzed genres from hip hop and R&B to electronic, jazz, Mahgragat; pitched and interviewed emerging artists for news, reviews, interviews, and weekly playlist features; helped launch marketing methods on Instagram with memes and short video snippets; assembled exclusive mixes for a funding institution; established rapport with music industry figures.

Freelance Journalist at Egyptian Streets

Pitched, researched, and wrote stories about news, arts & culture, social issues; partnered with NGOs to create campaigns addressing sexual harassment and assault in Egypt; produced campaigns through a series of articles tackling the subject from different angles.