Experience Level
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Language
English
Advanced
Work Experience
Google Ads & SMM Manager at Ozone Tech
January 1, 2024 - PresentDeveloped social media strategies, increasing engagement by 40% and brand recognition by 30%. Focused on SEO, growing organic traffic by 50% through keyword research and on-page optimization. Managed email marketing campaigns, boosting repeat customer engagement by 25%. Drove lead generation with tailored content funnels, increasing inbound leads by 40%. Optimized PPC campaigns, increasing lead conversion by 20% while reducing ad spend by 15%. Implemented CRO tactics, boosting landing page conversions by 18% through A/B testing.
Senior Digital Marketing Executive at Neom Digital
December 31, 2023 - August 31, 2025Led and optimized Google Ads, Facebook & LinkedIn campaigns, increasing conversions by 25% and reducing CPC by 20%. Developed and executed paid social media campaigns, boosting engagement by 30% and driving 15% growth in conversions. Spearheaded email marketing with A/B testing and segmentation, increasing lead nurturing and conversions by 15%. Managed ad targeting and bidding strategies for Google Ads, improving performance by 20% and reducing ad spend by 10%. Collaborated with teams to align social media campaigns with marketing strategies, improving campaign ROI. Conducted A/B testing for Google Ads and social media, optimizing creatives to boost CTR by 18% and conversions by 12%.
SEO & SMM Manager at Ozone Tech
January 1, 2023 - PresentLed SEO and social media campaigns, boosting organic traffic by 60% in 6 months and achieving first-page rankings for 25+ competitive keywords. Conducted audits, fixed crawl issues, improved Core Web Vitals, and reduced bounce rate by 30%. Built 80+ quality backlinks, enhancing domain authority. Coordinated with clients on content strategy, increasing engagement by 40% and conversions; implemented CRO tactics, lifting landing page conversions by 18% via A/B testing. Managed WordPress content, on-page SEO, and social posts across Facebook, Instagram, and LinkedIn, aligning with SEO-driven campaigns.
SEO Manager at Neom Digital Education
January 1, 2023 - PresentLed ongoing SEO initiatives to drive organic growth, improve SERP rankings, and support lead generation. Executed keyword research, on-page and off-page optimization, and content collaboration with writers and designers. Monitored performance with Google Analytics, SEMrush, and Ahrefs to inform strategy and reporting.
Education
Bachelor of Commerce at Karachi University
January 11, 2030 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
Experience Level
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