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I’m Mohammad Safai, a Performance Marketing and Paid Acquisition Manager with 7+ years of experience running Google Ads, Meta Ads, and TikTok Ads to drive measurable growth. I manage accounts end to end—building campaigns, setting up conversion tracking, allocating budgets, and optimizing creative and landing pages—while reporting performance and profitability to leadership. I’ve managed $10M+ in paid-media spend and delivered strong outcomes like 6.0x+ ROAS at Azki (8M+ in cumulative Google Ads spend) and scaling a mobile app to 1M+ installs. I’m available for full-time remote B2B engagements across paid acquisition, user acquisition, and performance marketing automation and reporting.…I’m Mohammad Safai, a Performance Marketing and Paid Acquisition Manager with 7+ years of experience running Google Ads, Meta Ads, and TikTok Ads to drive measurable growth. I manage accounts end to end—building campaigns, setting up conversion tracking, allocating budgets, and optimizing creative and landing pages—while reporting performance and profitability to leadership. I’ve managed $10M+ in paid-media spend and delivered strong outcomes like 6.0x+ ROAS at Azki (8M+ in cumulative Google Ads spend) and scaling a mobile app to 1M+ installs. I’m available for full-time remote B2B engagements across paid acquisition, user acquisition, and performance marketing automation and reporting.

Mohammad Safai

Performance Marketer, Digital Marketer, Growth Marketer, +3

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I’m Mohammad Safai, a Performance Marketing and Paid Acquisition Manager with 7+ years of experience running Google Ads, Meta Ads, and TikTok Ads to drive measurable growth. I manage accounts end to end—building campaigns, setting up conversion tracking, allocating budgets, and optimizing creative and landing pages—while reporting performance and profitability to leadership. I’ve managed $10M+ in paid-media spend and delivered strong outcomes like 6.0x+ ROAS at Azki (8M+ in cumulative Google Ads spend) and scaling a mobile app to 1M+ installs. I’m available for full-time remote B2B engagements across paid acquisition, user acquisition, and performance marketing automation and reporting.…I’m Mohammad Safai, a Performance Marketing and Paid Acquisition Manager with 7+ years of experience running Google Ads, Meta Ads, and TikTok Ads to drive measurable growth. I manage accounts end to end—building campaigns, setting up conversion tracking, allocating budgets, and optimizing creative and landing pages—while reporting performance and profitability to leadership. I’ve managed $10M+ in paid-media spend and delivered strong outcomes like 6.0x+ ROAS at Azki (8M+ in cumulative Google Ads spend) and scaling a mobile app to 1M+ installs. I’m available for full-time remote B2B engagements across paid acquisition, user acquisition, and performance marketing automation and reporting.

Available to hire

I’m Mohammad Safai, a Performance Marketing and Paid Acquisition Manager with 7+ years of experience running Google Ads, Meta Ads, and TikTok Ads to drive measurable growth. I manage accounts end to end—building campaigns, setting up conversion tracking, allocating budgets, and optimizing creative and landing pages—while reporting performance and profitability to leadership.

I’ve managed $10M+ in paid-media spend and delivered strong outcomes like 6.0x+ ROAS at Azki (8M+ in cumulative Google Ads spend) and scaling a mobile app to 1M+ installs. I’m available for full-time remote B2B engagements across paid acquisition, user acquisition, and performance marketing automation and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Acquisition Marketing Manager at Azki.com (InsurTech)

January 1, 2023 - June 1, 2026

Managed and optimized a $5M+ annual paid media budget across Google Search, Performance Max, Demand Gen, Display, YouTube and App campaigns, contributing up to 40% of company GMV. Increased new customer acquisition by 35% YoY through audience segmentation, bidding automation, campaign restructuring and landing page improvements. Scaled mobile app growth to 1M+ installs via integrated App campaigns and AppsFlyer MMP tracking, acquisition funnels and lifecycle remarketing. Reduced CPA by 10% and manual workload by 30% using Google Ads Scripts, n8n automation, incrementality testing and KPI-driven team management. Led creative strategy and A/B testing across ad formats; built Looker Studio dashboards for budget forecasting and executive reporting.

Marketing Manager (Remote / Contract) at Mycaring.com.au

November 1, 2022 - November 1, 2023

Led growth marketing for Australian NDIS healthcare services, managing a $200K+ annual budget across Google Ads and Meta Ads. Increased qualified lead volume by 42% through audience refinement, landing page optimization and creative strategy for NDIS audiences. Grew Monthly Active Users by 45% through acquisition, retention, remarketing and localized messaging. Coordinated a six-person marketing team across campaign execution, content, reporting and performance optimization.

Performance Marketing Specialist at PART Financial Data Processing Group

May 1, 2022 - December 1, 2022

Reduced cost per lead by 50%, from $4 to $2, through campaign restructuring, bidding optimization, and audience targeting improvements. Increased lead generation volume while reducing acquisition costs through full-funnel optimization initiatives. Increased new customer acquisitions by 50% through conversion-focused campaign management and landing page improvements.

Senior Media Buyer (Remote / Contract) at Mycaring.com.au (Australia)

November 1, 2021 - December 1, 2022

Managed $1M+ in Meta Ads and $300K+ in TikTok Ads at 3.5x+ blended ROAS. Built CBO/ABO structures across prospecting, creative testing, and retargeting. Implemented Meta Pixel event tracking and localized landing pages for Australia, increasing qualified leads by 42%.

Performance Marketing Specialist at Balloon Holding

January 1, 2021 - April 1, 2022

Drove paid media strategy for 10+ brands; optimized Google Ads and GA4 tracking to improve ROI across diverse verticals.

Performance Marketing Specialist at PART Financial Data Processing Group

September 1, 2020 - September 1, 2021

Owned a $500K+ paid-media budget across Google Search and Display. Reduced CPL by 50% ($4 to $2) via budget optimization and landing-page CRO. Implemented GCLID-based offline conversion tracking to increase qualified-lead rate by 30%.

Performance Marketing Specialist at Balloon Holding

August 1, 2019 - August 1, 2020

Managed $500K+ across five US client accounts with 3.0x+ blended ROAS. Restructured Google Ads and Meta Ads accounts and implemented conversion tracking, audience segmentation, and creative testing.