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I'm a performance marketing and paid acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS and digital services. I've managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta Ads, TikTok and programmatic channels. I excel in GA4, GTM, AppsFlyer/MMPs, conversion tracking, CAC/LTV optimization, incrementality testing, creative strategy, budget forecasting and performance reporting.…I'm a performance marketing and paid acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS and digital services. I've managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta Ads, TikTok and programmatic channels. I excel in GA4, GTM, AppsFlyer/MMPs, conversion tracking, CAC/LTV optimization, incrementality testing, creative strategy, budget forecasting and performance reporting.

Mohamad Safaiean

Performance Marketer, Digital Marketer, Growth Marketer, +2

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I'm a performance marketing and paid acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS and digital services. I've managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta Ads, TikTok and programmatic channels. I excel in GA4, GTM, AppsFlyer/MMPs, conversion tracking, CAC/LTV optimization, incrementality testing, creative strategy, budget forecasting and performance reporting.…I'm a performance marketing and paid acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS and digital services. I've managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta Ads, TikTok and programmatic channels. I excel in GA4, GTM, AppsFlyer/MMPs, conversion tracking, CAC/LTV optimization, incrementality testing, creative strategy, budget forecasting and performance reporting.

Available to hire

I’m a performance marketing and paid acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS and digital services.

I’ve managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta Ads, TikTok and programmatic channels. I excel in GA4, GTM, AppsFlyer/MMPs, conversion tracking, CAC/LTV optimization, incrementality testing, creative strategy, budget forecasting and performance reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

HubSpot

Intermediate

SQL

Intermediate

Language

English

Fluent

Work Experience

Acquisition Marketing Manager at Azki.com (InsurTech)

January 1, 2023 - June 1, 2026

Managed and optimized a $5M+ annual paid media budget across Google Search, Performance Max, Demand Gen, Display, YouTube and App campaigns, contributing up to 40% of company GMV. Increased new customer acquisition by 35% YoY through audience segmentation, bidding automation, campaign restructuring and landing page improvements. Scaled mobile app growth to 1M+ installs via integrated App campaigns and AppsFlyer MMP tracking, acquisition funnels and lifecycle remarketing. Reduced CPA by 10% and manual workload by 30% using Google Ads Scripts, n8n automation, incrementality testing and KPI-driven team management. Led creative strategy and A/B testing across ad formats; built Looker Studio dashboards for budget forecasting and executive reporting.

Marketing Manager (Remote / Contract) at Mycaring.com.au

November 1, 2022 - November 1, 2023

Led growth marketing for Australian NDIS healthcare services, managing a $200K+ annual budget across Google Ads and Meta Ads. Increased qualified lead volume by 42% through audience refinement, landing page optimization and creative strategy for NDIS audiences. Grew Monthly Active Users by 45% through acquisition, retention, remarketing and localized messaging. Coordinated a six-person marketing team across campaign execution, content, reporting and performance optimization.

Performance Marketing Specialist at PART Financial Data Processing Group

May 1, 2022 - December 1, 2022

Reduced cost per lead by 50%, from $4 to $2, through campaign restructuring, bidding optimization, and audience targeting improvements. Increased lead generation volume while reducing acquisition costs through full-funnel optimization initiatives. Increased new customer acquisitions by 50% through conversion-focused campaign management and landing page improvements.

Performance Marketing Specialist at Balloon Holding

January 1, 2021 - April 1, 2022

Drove paid media strategy for 10+ brands; optimized Google Ads and GA4 tracking to improve ROI across diverse verticals.