Sage Buckwalter

Executed content strategy and digital communications campaigns for enterprise organizations and media brands. Built and operated a curated content strategy for a 5,000+ subscriber company newsletter, improving open rates by 40%+ and CTR by 12% through segmentation and A/B testing. Led the transition to story-driven, employee-centered content tied to company purpose and impact. Supported enterprise rollout of Microsoft 365 Copilot by maintaining a central SharePoint resource hub (office-hours recordings, session transcripts, and self-service marketing resources). Planned, filmed, and edited short-form video from concept to end-to-market, managed end-to-end production, and co-facilitated cross-functional enablement workshops using tailored assets (one-pagers, banners, digital signage, and templates). Supported change network rollouts using tailored email and Canva, Office 365, and other platforms with targeted messaging and engagement analytics.

Led influencer marketing campaigns for approximately 7–10 local brand partners, coordinating creator campaigns across Instagram and TikTok. Sourced and recommended prospective creators via Instagram research and helped build creator networks for university student audiences. Conducted creator outreach and coordinated campaign execution with small groups of creators (up to 7–8), communicating posting requirements and ensuring deliverables stayed on schedule. Reviewed creator content for alignment with campaign requirements, tracked live posts and deliverables, and requested/communicated adjustments when needed. Supported campaigns featuring Instagram Stories, feed posts, and TikTok content; tracked performance including views (up to 20K for individual TikToks) and compiled results for brand partners. Collaborated with internal creative and social teams to keep campaigns on schedule and support storytelling and performance reporting.

Marketed the company through social media and live events to the campus community of 27,000+ students, building brand awareness and driving revenue. Partnered with local organizations to plan and execute mutually beneficial brand engagement events. Created engaging on-brand customer experiences that supported product visibility and satisfaction. Grew online brand visibility and attracted new customers through proactive, creative social media management.