Sahar Waseem

Own messaging and positioning on high-profile banking, business, and regulatory issues for an association representing Canada’s banks. Partner with senior leadership, policy experts, and legal teams to make complex topics clear and credible for senior audiences. Lead social content development across banking and financial policy, fraud prevention, consumer education, and emerging financial technologies, adapting complex subjects into accessible, audience-first posts. Develop executive positioning materials including talking points, briefings, Q&As, speeches, and anticipated questions for high-stakes external engagements. Monitor industry, regulatory, and news-cycle developments and convert them into timely thought leadership and strategic recommendations; navigate multi-stakeholder legal and policy approval processes to deliver holding statements and proactive/issue-management materials on tight timelines. Produce recurring market and media intelligence reports using sentiment, engag

Own messaging and positioning on high-profile banking, business, and regulatory issues for an association representing Canada’s banks. Partner with senior leaders, policy experts, and legal teams to make complex topics clear and credible for senior audiences. Lead social content development across banking, financial policy, innovation, fraud prevention, consumer education, and emerging fintech topics, including adapting complex subjects into accessible, audience-first posts. Develop executive positioning materials (talking points, briefing notes, Q&As, speeches, and anticipated questions) for high-stakes external engagements. Monitor industry, regulatory, and news-cycle developments and translate them into timely thought leadership and strategic recommendations. Navigate multi-stakeholder legal and policy approval processes to deliver holding statements, reactive messaging, and issue-management materials on tight timelines. Produce recurring market and media intelligence reports usin

Built messaging frameworks, announcements, and launch materials for product launches and corporate narratives at global technology brands including Microsoft, Samsung, and LinkedIn. Developed value-led narratives and executive thought leadership tied to emerging technology, business, and innovation trends, ghostwriting op-eds, LinkedIn articles, and speaking remarks in distinct executive voices. Worked cross-functionally with client leadership, creative, media, and account teams to convert strategy into assets used across earned, owned, and social channels. Conducted ongoing news and competitive monitoring to identify timely opportunities and risks, producing rapid-response content and recommendations for clients. Tracked campaign KPIs, audience engagement, and content performance, translating results into strategic recommendations for client stakeholders.