Hi, I’m Sahvira! I’m a Social Media & Digital Marketing Specialist with 5+ years of experience working with 50+ brands, including clients from Singapore and the Netherlands. My main focus is social media strategy, content, creative direction, and paid ads. I enjoy combining creative ideas with marketing strategy to help brands build a stronger presence and achieve real business results.…

Sahvira Melinda

Hi, I’m Sahvira! I’m a Social Media & Digital Marketing Specialist with 5+ years of experience working with 50+ brands, including clients from Singapore and the Netherlands. My main focus is social media strategy, content, creative direction, and paid ads. I enjoy combining creative ideas with marketing strategy to help brands build a stronger presence and achieve real business results.…

Available to hire

Hi, I’m Sahvira! I’m a Social Media & Digital Marketing Specialist with 5+ years of experience working with 50+ brands, including clients from Singapore and the Netherlands. My main focus is social media strategy, content, creative direction, and paid ads. I enjoy combining creative ideas with marketing strategy to help brands build a stronger presence and achieve real business results.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Paid Advertising Specialist at Haardhout Hoofland - The Netherlands
April 1, 2026 - Present
Manage paid advertising campaigns for the Dutch market, including campaign setup, audience targeting, creative testing, performance monitoring, and ongoing optimization to improve traffic, leads, and conversions.
Digital Marketing Strategist — Orne Social at 2025 – Present | Indonesia / Remote
September 10, 2025 - Present
Lead digital marketing projects for local and international clients, covering social media strategy, paid advertising, creative direction, and campaign planning. Manage projects from initial strategy and brainstorming to execution, optimization, and reporting.
Digital Marketing Strategist at Studio Artiva - The Netherlands
August 12, 2025 - July 12, 2026
Manage Meta Ads campaigns from planning to optimization, including audience research, campaign structure, creative testing, budget monitoring, and performance analysis.
Social Media Specialist at Doue
May 24, 2025 - April 4, 2026
Managed social media for multiple brands across different industries, from strategy and content planning to execution. Developed monthly content plans, campaign ideas, copywriting, and creative direction while adapting strategies to each brand’s identity, audience, and marketing goals.
Social Media Manager - Honpo Singapore at Singapore / Remote
January 7, 2024 - February 7, 2025
Developed social media strategies for the Singapore market, covering content planning, audience research, trend analysis, copywriting, and creative direction. Collaborated with creatives to maintain a consistent and engaging brand presence.
Social Media Specialist & Business Development at Score Campus - Singapore
September 20, 2023 - February 1, 2024
Managed social media strategy, content planning, and audience engagement while supporting business development initiatives. Identified potential partnerships and growth opportunities, built relationships with prospective clients and partners, and supported campaigns to strengthen brand awareness and business growth.
Social Media Specialist at Nailsterior
June 5, 2023 - October 5, 2024
Managed social media strategy, content planning, copywriting, and audience engagement. Developed creative content concepts to strengthen brand awareness and build an engaging online presence.

Education

Bachelor's Degree in Management (Marketing) at University of Muhammadiyah Gresik
January 9, 2016 - April 8, 2020
Focused on Marketing Management, including digital marketing, consumer behavior, brand strategy, marketing communication, and business development.

Qualifications

Social Media Certification – HubSpot Academy
February 5, 2024 - February 22, 2024
HubSpot Academy certification covering social media strategy, content strategy, social engagement, social monitoring, and measuring social media ROI.
MBA in a Box: Business Lessons from a CEO
February 1, 2024 - March 1, 2024
Completed a business-focused course covering key concepts in strategy, management, marketing, finance, and entrepreneurship, with practical lessons on business decision-making and growth.

Industry Experience

Media & Entertainment, Professional Services, Government, Education, Healthcare, Retail, Consumer Goods
    Social Media & Digital Marketing Portfolio | 50+ Brands

    A selection of my work across 50+ brands in Indonesia and international markets, including Singapore and the Netherlands.

    Over the past 5+ years, I’ve worked across different industries and supported brands through social media strategy, content planning, creative direction, copywriting, paid advertising, and campaign development.

    My role usually starts from understanding the brand and audience, developing the strategy and content direction, then coordinating the creative process and optimizing performance based on results.

    What I do: Social Media Strategy • Content Planning • Creative Direction • Paid Ads • Copywriting • Campaign Strategy • Brand Growth

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