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Hi, I’m Aida Soubra, an experienced design professional specializing in branding, packaging, and digital design. I help brands grow by building scalable design systems and aligning creative work with business goals while leading cross-functional teams to deliver results. Over the past 20+ years, I’ve steered global campaigns for major brands like Colgate-Palmolive, Mars, Dove, Lipton, Siemens, FedEx, Land Rover, KLM, and Citibank. I’m passionate about design that’s beautiful, effective, and sustainable, and I thrive in collaborative environments where strategy, creativity, and execution come together to drive measurable success.…Hi, I’m Aida Soubra, an experienced design professional specializing in branding, packaging, and digital design. I help brands grow by building scalable design systems and aligning creative work with business goals while leading cross-functional teams to deliver results. Over the past 20+ years, I’ve steered global campaigns for major brands like Colgate-Palmolive, Mars, Dove, Lipton, Siemens, FedEx, Land Rover, KLM, and Citibank. I’m passionate about design that’s beautiful, effective, and sustainable, and I thrive in collaborative environments where strategy, creativity, and execution come together to drive measurable success.

AIDA SOUBRA

Graphic Designer, Art Director, Creative Director, +2

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Hi, I’m Aida Soubra, an experienced design professional specializing in branding, packaging, and digital design. I help brands grow by building scalable design systems and aligning creative work with business goals while leading cross-functional teams to deliver results. Over the past 20+ years, I’ve steered global campaigns for major brands like Colgate-Palmolive, Mars, Dove, Lipton, Siemens, FedEx, Land Rover, KLM, and Citibank. I’m passionate about design that’s beautiful, effective, and sustainable, and I thrive in collaborative environments where strategy, creativity, and execution come together to drive measurable success.…Hi, I’m Aida Soubra, an experienced design professional specializing in branding, packaging, and digital design. I help brands grow by building scalable design systems and aligning creative work with business goals while leading cross-functional teams to deliver results. Over the past 20+ years, I’ve steered global campaigns for major brands like Colgate-Palmolive, Mars, Dove, Lipton, Siemens, FedEx, Land Rover, KLM, and Citibank. I’m passionate about design that’s beautiful, effective, and sustainable, and I thrive in collaborative environments where strategy, creativity, and execution come together to drive measurable success.

Available to hire

Hi, I’m Aida Soubra, an experienced design professional specializing in branding, packaging, and digital design. I help brands grow by building scalable design systems and aligning creative work with business goals while leading cross-functional teams to deliver results.

Over the past 20+ years, I’ve steered global campaigns for major brands like Colgate-Palmolive, Mars, Dove, Lipton, Siemens, FedEx, Land Rover, KLM, and Citibank. I’m passionate about design that’s beautiful, effective, and sustainable, and I thrive in collaborative environments where strategy, creativity, and execution come together to drive measurable success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Book Illustration

Expert

3D Animation

Expert

Copywriting

Expert

Editorial Illustration

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Creative Operations Consultant at Colgate - Palmolive

January 1, 2020 - Present

Led design operations for global brands with a focus on process optimization, stakeholder collaboration, and budget management. Achievements include a 20% efficiency gain through a matrix approach, a 15% sales lift via design-aligned strategies, 3 cross-functional workshops, a 30% efficiency increase from a global agency program, and significant budget and forecasting improvements. Also reduced agency negotiation time from 2-3 weeks to 3-4 days.

Chief Design Officer at 2FOUR1

January 1, 2020 - October 21, 2025

Managed a team of four Artworkers and led projects end-to-end; launched a viral Land Rover campaign at Virgin Mega Store Dubai; drove client satisfaction and repeat business; led agency pitches and growth, launched a publication with 80% readership increase, and guided high-quality design across books and magazines.

Art Director at Wunderman WPP

December 31, 2011 - October 21, 2025

Directed creative for publishing and advertising initiatives in Dubai, contributing to campaigns across multiple channels and ensuring brand consistency.

Art Director at Publishing - Mixed Media/ AMG

December 31, 2008 - October 21, 2025

Oversaw publishing and mixed media projects in Dubai; led design direction for multiple magazines and books, developing a distinctive visual style and strong brand identity.