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I'm Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond. I build and lead high-performance digital marketing teams, optimize workflows, and drive multi-million-dollar revenue growth through data-driven strategies and creative storytelling. I'm passionate about turning insights into action, championing innovation, and elevating brand lift and conversion rates across B2B and consumer sectors by integrating programmatic buying, influencer partnerships, and marketing automation across Google, Meta, SEO, and CRM tools.…I'm Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond. I build and lead high-performance digital marketing teams, optimize workflows, and drive multi-million-dollar revenue growth through data-driven strategies and creative storytelling. I'm passionate about turning insights into action, championing innovation, and elevating brand lift and conversion rates across B2B and consumer sectors by integrating programmatic buying, influencer partnerships, and marketing automation across Google, Meta, SEO, and CRM tools.

Saif Raza

Digital Marketer, Social Media Manager, Brand Strategist, +3

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I'm Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond. I build and lead high-performance digital marketing teams, optimize workflows, and drive multi-million-dollar revenue growth through data-driven strategies and creative storytelling. I'm passionate about turning insights into action, championing innovation, and elevating brand lift and conversion rates across B2B and consumer sectors by integrating programmatic buying, influencer partnerships, and marketing automation across Google, Meta, SEO, and CRM tools.…I'm Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond. I build and lead high-performance digital marketing teams, optimize workflows, and drive multi-million-dollar revenue growth through data-driven strategies and creative storytelling. I'm passionate about turning insights into action, championing innovation, and elevating brand lift and conversion rates across B2B and consumer sectors by integrating programmatic buying, influencer partnerships, and marketing automation across Google, Meta, SEO, and CRM tools.

Available to hire

I’m Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond. I build and lead high-performance digital marketing teams, optimize workflows, and drive multi-million-dollar revenue growth through data-driven strategies and creative storytelling.

I’m passionate about turning insights into action, championing innovation, and elevating brand lift and conversion rates across B2B and consumer sectors by integrating programmatic buying, influencer partnerships, and marketing automation across Google, Meta, SEO, and CRM tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Fluent

Work Experience

Director – Digital Strategy & Media at Concept Website Pvt. Ltd.

July 1, 2013 - Present

Lead cross-channel digital campaigns including Google Ads, YouTube, Facebook, LinkedIn and SEO. Achieved 40% YoY revenue uplift through targeted media strategies and effective client acquisition.

Senior Digital Media Manager at Alliance Advertising & Marketing Pvt. Ltd.

August 1, 2011 - July 1, 2013

Established 30% increase in engagement through refined targeting, storytelling, and a comprehensive full-funnel strategy; integrated programmatic buying, influencers, and remarketing; leveraged Google Ads, Facebook, YouTube, LinkedIn, and SEO to drive results.

Digital Account Manager at Blazar (GroupM)

June 1, 2010 - August 1, 2011

Launched and optimized paid campaigns delivering over 20% ROI uplift; collaborated with UI/UX and creative teams to optimize landing pages for CRO; conducted cross-functional meetings with clients and internal teams to align creative, data, and media.

Digital Planner at Madison Media

June 1, 2007 - June 1, 2010

Planned and executed end-to-end digital campaigns, driving a 40% uplift in KPI metrics; negotiated premium inventory, optimized visibility and reach; delivered post-campaign analytics and actionable recommendations.