Saif Raza
I'm Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond.
About
I’m Saif Raza, a results-driven digital media and marketing leader based in Calgary, Canada, with a track record of delivering cross-channel campaigns across Google Ads, YouTube, Facebook, LinkedIn, and beyond. I build and lead high-performance digital marketing teams, optimize workflows, and drive multi-million-dollar revenue growth through data-driven strategies and creative storytelling.
I’m passionate about turning insights into action, championing innovation, and elevating brand lift and conversion rates across B2B and consumer sectors by integrating programmatic buying, influencer partnerships, and marketing automation across Google, Meta, SEO, and CRM tools.
- 19 years' experience
- Joined December 2025
Skills· 10
Languages
- EnglishFluent
- HindiFluent
- UrduFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
More experts in Calgary, Canada
Work experience· 4 roles
Lead cross-channel digital campaigns including Google Ads, YouTube, Facebook, LinkedIn and SEO. Achieved 40% YoY revenue uplift through targeted media strategies and effective client acquisition.
Established 30% increase in engagement through refined targeting, storytelling, and a comprehensive full-funnel strategy; integrated programmatic buying, influencers, and remarketing; leveraged Google Ads, Facebook, YouTube, LinkedIn, and SEO to drive results.
Launched and optimized paid campaigns delivering over 20% ROI uplift; collaborated with UI/UX and creative teams to optimize landing pages for CRO; conducted cross-functional meetings with clients and internal teams to align creative, data, and media.
Education
Certifications and awards· 5
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