I am a results-driven Digital Marketing Specialist with 4+ years of experience growing leads and revenue across paid, organic, and e-commerce channels. My track record includes +30% qualified leads, +25% CTR, and +35% organic traffic growth. I have a strong analytics and tracking background using GA4, GTM, and Looker Studio to run A/B tests, build performance dashboards, and optimize funnels for lower CPL and higher ROAS. I am comfortable across Google Ads, Meta, and TikTok, with hands-on reporting in Excel pivots and Tableau.

SAIF SAMY SAAD

I am a results-driven Digital Marketing Specialist with 4+ years of experience growing leads and revenue across paid, organic, and e-commerce channels. My track record includes +30% qualified leads, +25% CTR, and +35% organic traffic growth. I have a strong analytics and tracking background using GA4, GTM, and Looker Studio to run A/B tests, build performance dashboards, and optimize funnels for lower CPL and higher ROAS. I am comfortable across Google Ads, Meta, and TikTok, with hands-on reporting in Excel pivots and Tableau.

Available to hire

I am a results-driven Digital Marketing Specialist with 4+ years of experience growing leads and revenue across paid, organic, and e-commerce channels. My track record includes +30% qualified leads, +25% CTR, and +35% organic traffic growth.

I have a strong analytics and tracking background using GA4, GTM, and Looker Studio to run A/B tests, build performance dashboards, and optimize funnels for lower CPL and higher ROAS. I am comfortable across Google Ads, Meta, and TikTok, with hands-on reporting in Excel pivots and Tableau.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at Blue Ocean Corporation
November 1, 2024 - Present
Spearheaded lead generation campaigns, increasing qualified leads by 30% via LinkedIn, Meta, and email. Improved click-through rate (CTR) by 25% through A/B testing and segmentation. Optimized cost per lead (CPL) by 20% using performance insights and Google Analytics. Collaborated with sales to align campaign strategy and boost enrollment growth by 15%.
E-commerce Marketing Specialist at Omniwatches.store
August 31, 2024 - July 24, 2025
Created high-converting TikTok ads, handled content creation, video editing, and product page optimization. Managed full media buying process and scaled ROAS through continuous testing and analytics.
Junior Digital Marketing & Community Specialist at Araby.pro
December 31, 2023 - July 24, 2025
Handled web optimization, content scheduling, email campaigns, and YouTube SEO. Managed online communities and moderated events to boost brand engagement.
Digital Marketing Specialist at Present Trade
May 1, 2023 - November 1, 2024
Drove 35% organic traffic growth through website redesign, on-page SEO, and technical fixes, improving crawlability and UX signals. Led digital acquisition strategy and weekly performance reporting to guide channel mix and budget allocation.
Digital Marketing Specialist at Present-Trade
May 1, 2023 - Present
Led website redesign and SEO implementation, growing organic traffic by 35%. Developed digital strategies for customer acquisition and expansion into new markets.
Junior Digital Marketing Specialist at Araby.pro
March 1, 2023 - December 1, 2023
Managed web optimization, content scheduling, and email marketing campaigns. Executed YouTube SEO and community management strategies.
Freelance Digital Marketer at Freelance Digital Marketer
January 1, 2021 - January 1, 2022
Delivered full-funnel marketing strategies for small businesses and ROI optimization in paid advertising.
Freelance Digital Marketer & Social Media Specialist at Freelance
January 1, 2021 - Present
Delivered full-funnel strategies including branding, social media campaigns, and competitor research. Supported small businesses with paid ads, analytics, and organic growth.

Education

Bachelor of Business Administration at Higher Technological Institute, Egypt
January 1, 2016 - December 31, 2020
Bachelor of Business Administration – Marketing at Higher Technological Institute, Egypt
January 1, 2016 - January 1, 2020

Qualifications

HubSpot Inbound Marketing Certification
January 1, 2020 - December 31, 2020
Udacity Digital Marketing Nanodegree
January 1, 2021 - December 31, 2021
Udacity Advanced Marketing Analytics
January 1, 2022 - December 31, 2022
McKinsey Forward Learning Program
January 1, 2024 - December 31, 2024
McKinsey Forward Learning Program
January 1, 2024 - December 22, 2025
Udacity Advanced Marketing Analytics
January 1, 2022 - December 22, 2025
Udacity Digital Marketing Nanodegree
January 1, 2021 - December 22, 2025
HubSpot Inbound Marketing Certification
January 1, 2020 - December 22, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Other