I’m Saif u deen, a performance-driven digital marketing manager with a strong background in delivering end-to-end digital initiatives across UAE and international clients. I’ve led cross-functional teams in marketing, web and eCommerce development, and customer experience programs, partnering with global agencies and enterprise brands to drive growth and measurable results. Over my career, I’ve built and nurtured scalable digital ecosystems for sectors including travel, logistics, retail, SaaS, real estate, and hospitality. I’m passionate about optimizing SEO, conversions, and user experience, while keeping brand consistency and operational excellence across platforms.

I’m Saif u deen, a performance-driven digital marketing manager with a strong background in delivering end-to-end digital initiatives across UAE and international clients. I’ve led cross-functional teams in marketing, web and eCommerce development, and customer experience programs, partnering with global agencies and enterprise brands to drive growth and measurable results. Over my career, I’ve built and nurtured scalable digital ecosystems for sectors including travel, logistics, retail, SaaS, real estate, and hospitality. I’m passionate about optimizing SEO, conversions, and user experience, while keeping brand consistency and operational excellence across platforms.

Available to hire

I’m Saif u deen, a performance-driven digital marketing manager with a strong background in delivering end-to-end digital initiatives across UAE and international clients. I’ve led cross-functional teams in marketing, web and eCommerce development, and customer experience programs, partnering with global agencies and enterprise brands to drive growth and measurable results.

Over my career, I’ve built and nurtured scalable digital ecosystems for sectors including travel, logistics, retail, SaaS, real estate, and hospitality. I’m passionate about optimizing SEO, conversions, and user experience, while keeping brand consistency and operational excellence across platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing & Web Specialist at The Yellow Digital
January 1, 2018 - January 1, 2022
End-to-end digital marketing, web development, and e-commerce projects across UAE-based and international clients. Drove website inquiries by improving SEO, performance and online visibility; generated 100+ high-quality leads per month; achieved leading Google rankings for high-intent keywords.
Digital Marketing Manager at Star Group of Companies
January 1, 2022 - Present
Hybrid role responsible for managing the digital presence across Star Group brands, leading group-wide branding initiatives, developing and launching multiple subsidiary websites, and overseeing social media channels; improved lead generation and online visibility; managed email and hosting infrastructure.
Head of Delivery at Publicis Sapient MENA
January 1, 2015 - January 1, 2018
Led large-scale digital delivery initiatives for UAE and global enterprise brands. Directed cross-functional teams across strategy, UX, technology, and delivery for complex digital platforms and customer experience programs. Managed scope, resourcing, timelines, quality, and stakeholder alignment for high-impact projects. Supported UAE’s digital growth across government, banking, telecom, real estate, automotive, and F&B; worked with brands such as Emaar, Mubadala, Nakheel, Du Telecom, HSBC, Dubai Islamic Bank, McDonald's, Sony, Daimler Chrysler, and Durat Al Bahrain.
Group Head / UI Developer at Flip Media FZ LLC
January 1, 2005 - January 1, 2015
Progressed from UI Developer to Group Head, building and leading high-performing UI teams during UAE’s early digital adoption. Delivered large volumes of responsive, pixel-perfect web applications for UAE-based and international clients across media, hospitality, government, retail, and entertainment sectors. Established UI quality, usability, and performance standards while mentoring teams and managing multiple concurrent deliveries. Supported digital initiatives for prominent brands including Sony, Grovenor House, Nakheel, Du Telecom, HSBC, Dubai Islamic Bank, McDonald’s, Sony, Daimler Chrysler, and Durra t Al Bahrain.

Education

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Qualifications

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Industry Experience

Travel & Hospitality, Software & Internet, Professional Services, Real Estate & Construction, Retail, Media & Entertainment, Transportation & Logistics