Remote Brand Designer at Elprim a Food International

Responsible for concepting and executing visual identity and creative assets to support the company’s international marketing strategies. Executed end-to-end visual identity and packaging layout designs fully remote for diverse B2B clients within Elprimafood’s toll manufacturing ecosystem. Crafted custom product identity guidelines and label designs tailored for food and beverage (F&B) products, ensuring full compliance with BPOM MD regulatory standards. Collaborated with cross-functional product development and sales teams to translate client business visions into market-ready, consumer-centric packaging solutions. Managed digital brand assets and marketing materials from concept to approved design layouts, supporting new brand launches and accelerating client-facing visual project delivery.

B2B Marketing Communication Supervisor & Brand Lead at PT Elan Azm a Prima Int

Spearfheaded B2B digital marketing initiatives and a creative team for traditional herbal medicine lines, supporting client acquisition and brand positioning for products including 'STROBUMIN.' Managed high-performing Facebook Ads and Google Ads campaigns tailored for the B2B traditional medicine and herbal product sector to generate qualified business leads. Supervised a creative team developing tailored marketing kits and visual content to provide essential promotion support for B2B clients with limited in-house design capabilities. Personally executed end-to-end visual identity and packaging layout for product packaging, adapting designs to fit specific box and bottle dimensions approved by clients while ensuring strict BPOM regulatory compliance.

Marketing Communication & Creative Lead at PT Hapeka Sen tr a Nia g a Uta m a

Led a cross-functional marketing team to execute integrated online and offline marketing strategies, driving brand awareness and revenue growth for the company’s product portfolio. Managed high-performing digital marketing campaigns across Facebook Ads and Google Ads, tailoring online strategies for de Lemona (premium segment) and Lemonesh (standard segment) to optimize conversion rates. Oversaw daily social media content production and directed digital media asset creation, optimizing official channel layouts to elevate brand positioning for both premium and mass-market product lines. Spearheaded offline B2B marketing initiatives by building relationships with herbal retail stores to secure physical product placement and ensure consistent stock availability on store shelves. Directed the creation of both digital ad creatives and offline promotional marketing collaterals, maintaining strict brand consistency across distribution channels.