Sai Krishna Ganji

Analyzed customer engagement and merchant segmentation for the Affirm Pay-in-4 product using Python and SQL, identifying usage patterns to inform targeted campaigns and improving activation and click-through rates by 12% within three months. Designed onboarding experiments across email, app, and checkout flows using A/B testing and funnel analysis, optimizing activation sequences, reducing first-transaction time by 18%, and increasing new user completion rates for early-stage campaigns. Created automated reporting dashboards integrating Salesforce, Amplitude, and Google Sheets, delivering near real-time insights on marketing performance, ROI, and customer behavior, cutting manual reporting by 25% and improving cross-functional visibility. Collaborated with CRM and product analytics teams to analyze retention and repeat purchase trends, applying regression and cohort analyses to optimize lifecycle messaging, resulting in a 10% increase in repeat transactions over the first quarter.

Developed and executed key marketing strategies for Gabriel AI, increasing sales by 12%, improving lead generation with Apollo, and enhancing outbound traffic for partners like Keller Williams, driving measurable business growth and engagement. Implemented HubSpot CRM to efficiently track sales pipelines, optimize marketing campaigns, and streamline lead management, resulting in improved workflow, higher conversion rates, and data-driven insights for strategic decision-making across multiple client projects. Led initiatives to boost traffic and engagement for startups, including San Francisco PD, optimizing calls and campaigns, leveraging multi-channel marketing strategies, and generating high-quality leads to strengthen brand visibility and client performance metrics.

Supported the Team Lead in de-escalating complex customer calls, successfully reduced team escalation rate from 24% to 15%, resolved serious cases earning customer recognition, and improved team rating from -4 to +10. Drove sales growth by increasing adoption of the new home improvement package to 18%, while maintaining exceptional customer service quality, handling critical cases effectively, and contributing to overall team performance and client satisfaction.