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I’m a results-driven Marketing Analyst blending data science with practical marketing execution. With over 3 years of experience in data-driven marketing, campaign optimization, and customer lifecycle management, I’m comfortable turning numbers into strategy using SQL, Python, R, Tableau, Power BI, and Snowflake, alongside CRM platforms like Salesforce and HubSpot. I enjoy automating reports, delivering actionable insights that boost conversions, retention, and ROI. I collaborate with cross-functional teams to optimize onboarding, activation, and lifecycle messaging, and I’m currently pursuing an MS in Marketing Analysis at DePaul University to deepen my analytical toolkit.…I’m a results-driven Marketing Analyst blending data science with practical marketing execution. With over 3 years of experience in data-driven marketing, campaign optimization, and customer lifecycle management, I’m comfortable turning numbers into strategy using SQL, Python, R, Tableau, Power BI, and Snowflake, alongside CRM platforms like Salesforce and HubSpot. I enjoy automating reports, delivering actionable insights that boost conversions, retention, and ROI. I collaborate with cross-functional teams to optimize onboarding, activation, and lifecycle messaging, and I’m currently pursuing an MS in Marketing Analysis at DePaul University to deepen my analytical toolkit.

Sai Krishna Ganji

Marketing Analyst, Marketing Strategist, Brand Strategist, +3

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I’m a results-driven Marketing Analyst blending data science with practical marketing execution. With over 3 years of experience in data-driven marketing, campaign optimization, and customer lifecycle management, I’m comfortable turning numbers into strategy using SQL, Python, R, Tableau, Power BI, and Snowflake, alongside CRM platforms like Salesforce and HubSpot. I enjoy automating reports, delivering actionable insights that boost conversions, retention, and ROI. I collaborate with cross-functional teams to optimize onboarding, activation, and lifecycle messaging, and I’m currently pursuing an MS in Marketing Analysis at DePaul University to deepen my analytical toolkit.…I’m a results-driven Marketing Analyst blending data science with practical marketing execution. With over 3 years of experience in data-driven marketing, campaign optimization, and customer lifecycle management, I’m comfortable turning numbers into strategy using SQL, Python, R, Tableau, Power BI, and Snowflake, alongside CRM platforms like Salesforce and HubSpot. I enjoy automating reports, delivering actionable insights that boost conversions, retention, and ROI. I collaborate with cross-functional teams to optimize onboarding, activation, and lifecycle messaging, and I’m currently pursuing an MS in Marketing Analysis at DePaul University to deepen my analytical toolkit.

Available to hire

I’m a results-driven Marketing Analyst blending data science with practical marketing execution. With over 3 years of experience in data-driven marketing, campaign optimization, and customer lifecycle management, I’m comfortable turning numbers into strategy using SQL, Python, R, Tableau, Power BI, and Snowflake, alongside CRM platforms like Salesforce and HubSpot.

I enjoy automating reports, delivering actionable insights that boost conversions, retention, and ROI. I collaborate with cross-functional teams to optimize onboarding, activation, and lifecycle messaging, and I’m currently pursuing an MS in Marketing Analysis at DePaul University to deepen my analytical toolkit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Analyst at Affirm Holdings, Inc.

June 1, 2025 - Present

Analyzed customer engagement and merchant segmentation for the Affirm Pay-in-4 product using Python and SQL, identifying usage patterns to inform targeted campaigns and improving activation and click-through rates by 12% within three months. Designed onboarding experiments across email, app, and checkout flows using A/B testing and funnel analysis, optimizing activation sequences, reducing first-transaction time by 18%, and increasing new user completion rates for early-stage campaigns. Created automated reporting dashboards integrating Salesforce, Amplitude, and Google Sheets, delivering near real-time insights on marketing performance, ROI, and customer behavior, cutting manual reporting by 25% and improving cross-functional visibility. Collaborated with CRM and product analytics teams to analyze retention and repeat purchase trends, applying regression and cohort analyses to optimize lifecycle messaging, resulting in a 10% increase in repeat transactions over the first quarter.

Marketing Manager Strategist / Marketing Analyst at Gabriel AI

February 1, 2025 - May 1, 2025

Developed and executed key marketing strategies for Gabriel AI, increasing sales by 12%, improving lead generation with Apollo, and enhancing outbound traffic for partners like Keller Williams, driving measurable business growth and engagement. Implemented HubSpot CRM to efficiently track sales pipelines, optimize marketing campaigns, and streamline lead management, resulting in improved workflow, higher conversion rates, and data-driven insights for strategic decision-making across multiple client projects. Led initiatives to boost traffic and engagement for startups, including San Francisco PD, optimizing calls and campaigns, leveraging multi-channel marketing strategies, and generating high-quality leads to strengthen brand visibility and client performance metrics.

Team Leader – Digital AT&T Process at Tech Mahindra

August 1, 2022 - January 1, 2023

Supported the Team Lead in de-escalating complex customer calls, successfully reduced team escalation rate from 24% to 15%, resolved serious cases earning customer recognition, and improved team rating from -4 to +10. Drove sales growth by increasing adoption of the new home improvement package to 18%, while maintaining exceptional customer service quality, handling critical cases effectively, and contributing to overall team performance and client satisfaction.

Associate Technical Support Agent UI Band at Tech Mahindra

August 1, 2021 - April 1, 2022

Provided technical support for U.S.-based customers, resolving issues efficiently, improving Net Promoter Score from 70 to 95, recognized as a top 5 regional agent for performance, and consistently meeting monthly sales targets. Sold 30–50 Next Gen 6 routers to new VIP customers at project launch, combining technical expertise, persuasive communication, and client relationship management to drive revenue, customer satisfaction, and adoption of advanced solutions.

Team Leader, Digital Interactive Advisor at Best Buy x Geek Squad

May 1, 2020 - August 1, 2021

Consistently exceeded quarterly sales targets by an average of 15% through proactive engagement, leveraging in-depth product knowledge, upselling solutions, and building strong customer relationships in a high-volume, fast-paced retail environment. Assisted 50+ customers daily, enhancing interpersonal and communication skills, addressing inquiries efficiently, resolving issues promptly, and ensuring exceptional customer experiences while maintaining professional demeanor and contributing positively to overall store performance. Trained and mentored two new team members on product features, sales strategies, and customer engagement techniques, ensuring smooth onboarding, knowledge transfer, and team productivity.