Available to hire
Self-motivated marketing professional with hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, SEO, analytics, and conversion rate optimization. I enjoy building data-driven campaign strategies, optimizing ad performance, and turning prospects into delighted customers.
Passionate about brand growth and performance marketing in the “click and mortar” era. I analyze results deeply, run A/B testing, and collaborate across teams to improve customer journey mapping, remarketing outcomes, and reporting clarity.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Fluent
Work Experience
Assistant Manager - Digital Marketing at SIAR Digital | Pakistan
October 1, 2023 - PresentManaged campaign strategy and planning, ad creation and optimization, budget management, audience targeting and segmentation. Conducted keyword research, SEO integration, performance analysis, reporting, and remarketing strategies. Collaborated across teams, performed competitor analysis, conversion rate optimization, leveraged data analytics tools, ensured ad compliance and testing, and mapped customer journeys.
PPC Specialist at StrategyInn | Canada
September 30, 2023 - July 16, 2025Conducted industry and competitor analysis, managed account creation and integration, performed keyword research, created optimized landing pages, and optimized campaigns and accounts. Created engaging ad copies to modify CTAs, monitored and evaluated performance reports, conducted A/B testing, and collaborated with cross-functional teams.
Digital Marketing Executive at Bayat Legal Services | UAE
July 31, 2022 - July 16, 2025Developed PPC strategies, set up and managed campaigns, conducted keyword research, created optimized landing pages. Managed budgets, created engaging ad copies, performed analytics and reporting, conducted A/B testing, and collaborated with cross-functional teams.
Digital Marketing Executive at Bayat Legal Services | UAE
February 1, 2020 - July 31, 2022Owned PPC strategy development, campaign setup, and ongoing management. Conducted keyword research, created optimized landing pages, and wrote engaging ad copies with improved CTAs. Managed budgets and delivered analytics/reporting based on performance. Planned and executed A/B testing and collaborated cross-functionally to support marketing execution.
Digital Marketing Executive at Ebayat Legal Services | UAE
February 1, 2020 - July 1, 2022Owned PPC strategy development including campaign setup and ongoing management. Performed keyword research, created optimized landing pages, and wrote ad copy with improved CTAs. Managed budgets and tracked results through analytics and reporting. Conducted A/B testing and worked closely with cross-functional teams to optimize performance and effectiveness.
Education
Master of Business Administration at IQRA University | Main Campus
January 1, 2016 - December 31, 2018Master of Business Administration (MBA) at IQRA University | Main Campus
January 1, 2016 - January 1, 2018Master of Business Administration (MBA) | Marketing at IQRA University | Main Campus
January 1, 2016 - January 1, 2018Google Digital Marketing & E-commerce Professional Certificate at Google (via training providers)
November 1, 2022 - September 30, 2023Google Digital Marketing & E-commerce Specialist at Google
January 11, 2030 - August 14, 2026Qualifications
Certified PPC Specialist
November 1, 2022 - September 30, 2023Google Digital Marketing & E-commerce Professional Certificate
January 1, 2019 - December 31, 2019Google Ads Search Certification
January 11, 2030 - July 16, 2025Search Engine Optimization (SEO) by WS Cubetech
January 11, 2030 - July 16, 2025Web Analytics by Accenture
January 11, 2030 - July 16, 2025Google Analytics Certification
January 11, 2030 - July 16, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - July 16, 2025Google Digital Marketing & E-commerce Professional Certificate
November 1, 2022 - August 14, 2026Google Ads Search Certification
November 1, 2022 - August 14, 2026Search Engine Optimization (SEO) by WS Cubetech
November 1, 2022 - August 14, 2026Web Analytics by Accenture
November 1, 2022 - August 14, 2026Google Analytics Certification
November 1, 2022 - August 14, 2026Fundamentals of Digital Marketing by Google
November 1, 2022 - August 14, 2026StrategyInn (PPC Specialist)
November 1, 2022 - September 1, 2023Google Ads Search Certification
November 1, 2022 - August 14, 2026SEO by WS Cubetech
November 1, 2022 - August 14, 2026Web Analytics by Accenture
November 1, 2022 - August 14, 2026Google Analytics Certification
November 1, 2022 - August 14, 2026Fundamentals of Digital Marketing by Google
November 1, 2022 - August 14, 2026StrategyInn | PPC Specialist (certification/training)
November 1, 2022 - September 30, 2023Industry Experience
Professional Services, Software & Internet, Retail, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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