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I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies. I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.…I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies. I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.

Saima Saleem

Digital Marketer, Performance Marketer, Marketing Strategist

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I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies. I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.…I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies. I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.

Available to hire

I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies.

I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Advanced

Work Experience

Assistant Manager - Digital Marketing at SIAR Digital | Pakistan

October 1, 2023 - Present

Managed campaign strategy and planning, ad creation and optimization, budget management, audience targeting and segmentation. Conducted keyword research, SEO integration, performance analysis, reporting, and remarketing strategies. Collaborated across teams, performed competitor analysis, conversion rate optimization, leveraged data analytics tools, ensured ad compliance and testing, and mapped customer journeys.

PPC Specialist at StrategyInn | Canada

September 30, 2023 - July 16, 2025

Conducted industry and competitor analysis, managed account creation and integration, performed keyword research, created optimized landing pages, and optimized campaigns and accounts. Created engaging ad copies to modify CTAs, monitored and evaluated performance reports, conducted A/B testing, and collaborated with cross-functional teams.

Digital Marketing Executive at Bayat Legal Services | UAE

July 31, 2022 - July 16, 2025

Developed PPC strategies, set up and managed campaigns, conducted keyword research, created optimized landing pages. Managed budgets, created engaging ad copies, performed analytics and reporting, conducted A/B testing, and collaborated with cross-functional teams.