I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies. I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.

I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies. I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.

Available to hire

I am a self-motivated professional passionate about the marketing field. With a strong foundation in conventional marketing and a deep understanding of digital marketing tools, I aim to develop and implement effective strategies to convert prospects into delighted consumers. I enjoy exploring every aspect of the business world, particularly marketing strategies, and leveraging data to drive those strategies.

I have practical experience in campaign strategy, ad creation, audience targeting, keyword research, performance analysis, and cross-team collaboration. My goal is to continually grow and contribute in digital marketing by using data-driven techniques to achieve impactful results.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Assistant Manager - Digital Marketing at SIAR Digital | Pakistan
October 1, 2023 - Present
Managed campaign strategy and planning, ad creation and optimization, budget management, audience targeting and segmentation. Conducted keyword research, SEO integration, performance analysis, reporting, and remarketing strategies. Collaborated across teams, performed competitor analysis, conversion rate optimization, leveraged data analytics tools, ensured ad compliance and testing, and mapped customer journeys.
PPC Specialist at StrategyInn | Canada
September 30, 2023 - July 16, 2025
Conducted industry and competitor analysis, managed account creation and integration, performed keyword research, created optimized landing pages, and optimized campaigns and accounts. Created engaging ad copies to modify CTAs, monitored and evaluated performance reports, conducted A/B testing, and collaborated with cross-functional teams.
Digital Marketing Executive at Bayat Legal Services | UAE
July 31, 2022 - July 16, 2025
Developed PPC strategies, set up and managed campaigns, conducted keyword research, created optimized landing pages. Managed budgets, created engaging ad copies, performed analytics and reporting, conducted A/B testing, and collaborated with cross-functional teams.

Education

Master of Business Administration at IQRA University | Main Campus
January 1, 2016 - December 31, 2018

Qualifications

Certified PPC Specialist
November 1, 2022 - September 30, 2023
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2019 - December 31, 2019
Google Ads Search Certification
January 11, 2030 - July 16, 2025
Search Engine Optimization (SEO) by WS Cubetech
January 11, 2030 - July 16, 2025
Web Analytics by Accenture
January 11, 2030 - July 16, 2025
Google Analytics Certification
January 11, 2030 - July 16, 2025
Fundamentals of Digital Marketing by Google
January 11, 2030 - July 16, 2025

Industry Experience

Professional Services, Software & Internet, Retail, Media & Entertainment, Other